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Eldercare Locator
The first step to finding resources for older adults in any U.S. community
AIRS Conference Rochester, NY
2010
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What does the Eldercare Locator do?
Connects older adults to community services to help them live independently
Helps adult children living long distancesfrom their parents find needed services
Helps caregivers living close find servicesthat provide relief from daily caregivingtasks
Helps professionals find resources for older adults and caregivers
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How does it do this?
Toll-free number – 800.677.1116(Established 1991)
Website – www.eldercare.gov(Established 2001) Free, public service of U.S. Administration on Aging (AoA)Administered by National Association of Area Agencies on Aging (n4a)
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eldercare.gov:
Welcome to the Eldercare Locator, a public service of the U.S. Administration on Aging. The Eldercare Locator is your first step for finding local agencies, in every U.S. community, that can help older persons and their families access home and community-based services like transportation, meals, home care, and caregiver support services. To begin, enter your criteria below or call us at 800.677.1116.
OTHER RESOURCESBrochuresFederal Websites
. Zip Code ___________ National Resources
. City ___________ National Clearinghouse for
. County ___________ Long Term Care InformationBenefits Check Up
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Sample AAA InformationMonroe County Office for the AgingAddress : 435 East Henrietta RoadCity : RochesterState : NYZip : 14620Website : http://www.monroecounty.govContact Email : [email protected] Phone : (585) 753-6280Information Phone : (585) 325-2800State Phone: (800) 342-9871TTY Phone: (585) 753-6000Hours : 9:00 AM - 5:00 PM – Eastern Time
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Sample State Unit on Aging Information
New York State Office for the AgingAddress : 2 Empire State PlazaCity : AlbanyState : NYZip : 12223Website : http://www.aging.ny.govContact Email : [email protected] Phone : (800) 342-9871Information Phone : (800) 342-9871Hours : 9:00 AM - 5:00 PM – Eastern Time
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Toll-free Phone Number800.677.1116
Hours: 24-hour InformationConnect caller directly with agency through call routing system:
9AM (EST) - agency closing, M-FEldercare Navigators:
9AM - 6PM (EST), M-F For callers who request:
BrochuresIndian Tribal organizationsor, Caller difficulties in call system
Voice mail – after hours Non-English speaking: Spanish Application & Language Line
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Trends: What are people calling about?
GeneralInsurance optionsFinancial AssistanceTransportation Housing In-home servicesMedical (providers/equipment/disease)Legal Services Elder AbuseCaregiver Services
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New Direction for Callers starting August 1, 2010
Callers will reach live Information Specialists who can talk with callers and transfer them to local resourcesInterpreters will continue to be available through a language line, and a Spanish-speaking Information Specialist will be added Eldercare Consultants will be available to provide individuals more assistance with counseling, decision support and education on eldercare issues
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Coming Enhancements to the eldercare.gov website
Capability to conduct online chats
Topic areas on the website with information on topics such as Caregiver Resources, Housing, Health Insurance, Elder Abuse, Legal Assistance, Transportation. . .and more
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Marketing the Eldercare Locator
Create awareness and have a consistent presence in the community . . . within the Aging Services Network . . . with new audiences both professional and consumer
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Marketing to Consumers
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Transit Ads
Interior Bus Ads in cities:Miami, Los Angeles, Phoenix, San Antonio,Chicago, Detroit, Philadelphia
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Sample Transit Ad:
Need Information on Senior ServicesYou Can Trust?
Call1-800-677-1116
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Radio, TV and Print PSAs
Production of English and Spanish articles and radio spots for pickup nationwide
Production of three, 30- second TV PSAs --Airing during shows such as Martha Stewart, Live with Regis and Kelly, Wheel of Fortune, 5PM News, and Jeopardy in metro DC area
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Use of Technology
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Technology
COMING SOON: Facebook and Twitter
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Outreach
Alzheimer’s Association – five nationwide conference calls explaining information on the websites of the Alzheimer’s Association and Eldercare Locator
Home for Holidays Media Campaign
Spring Campaign – Older Workers Brochure
Conferences such as AIRS, Case Management Society of America, Society for Human Resource Management (SHRM), American Society of Aging (ABA)
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Resource Center Materials: Home for the Holidays 2009 www.n4a.org/programs/eldercare-locator/resources
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Resource Center Continued www.n4a.org/programs/eldercare-ocator/resources/
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Resource Center Continuedwww.n4a.org/programs/eldercare-locator/resources
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Resource Center Continuedwww.n4a.org/programs/eldercare-locator/resources
Promotional Items:
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Other Resources: http://www.n4a.org/programs/eldercare-locator/
Eldercare Locator Photo GalleryWelcome to the Eldercare Locator Photo GalleryThis gallery is provided for use by Area Agencies on Aging and Title VI programs. Whether you are or are not a current n4a member you can access the gallery by using your n4a Agency ID and Password.
Agency ID:
Password:
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Review of What the Eldercare Locator Provides:
Resource Center to order brochures Photo Gallery for use by local agenciesConnections to resources that enable older adults to live independently in their communities, and to support services for caregivers.
Call: 1-800-677-1116
Visit: www.eldercare.gov
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Thank you!!!Want More Information?
National Association of Area Agencies on Aging (n4a)
1730 Rhode Island Avenue, NW, Suite 1200Washington, DC [email protected] or [email protected]