heyo.com

The Fastest Way to1,000 Facebook Fans

Marketing wisdom from Heyo CEO, Nathan Latka

Engage fans through provocative content

Facebook’s new ‘Graph Search’ feature

Run a Successful Contest within Facebook

Set-up a Fan Gate to incentivize likes

blog.heyo.com

1. Proven Content

Engage with your fans through provocative content

- Short, closed-response questions- Respond to every comment with user tagged- Keep the conversation rolling for return traffic

- Pictures & Videos - Yes or no/True or false - Have fun! The human element trumps all

HOW?

WHY?

BEST PRACTICES

- Transparency- Word-of-mouth marketing- Natural news feed growth (EdgeRank)

- Click “Facebook Marketing” on the right

- Get our 8 Part Marketing Course

(no charge)

- Get 27 Status Updates Sure To Drive Engagement

Go to blog.heyo.com

fb.com/heyo

2. Search

Use Facebook’s New ‘Graph Search’ Feature

GRAPH SEARCH FOCUS

3 PILLARS OF FACEBOOK

- People - “people who like tennis and live nearby”

- Photos - “photos of my friends taken in NY” - Places - “restaurants in NY liked by Chefs”- Interests - “languages my friends speak”

- News Feed - Timeline- Graph Search

- Update your about section (meta data)- Update your location- Update your hours and grow engagement

HOW?

“Good” defined through EdgeRank and Social Graph

- Do you understand Edgerank?

- In short: Likes, shares, comment, engagement to widen net of customers

#HeyoWebinar

3. Fan Gate to Drive Likes

- Tweet to us @heyo using #heyowebinar

- Tell us on a scale of 0-10 (10 being best) what you think of this content?

- If we do this, I’ll spend time sharing like gate strategies!

Go to Twitter

Set-up a Fan Gate to incentivize likes

- Intriguing or mysterious content- Provide a ‘sneak peak’ - Guide them to like button with graphics

- Promo Code or Discount - E-Book or Whitepaper download- Have fun! The human element trumps all

HOW?

WHY?

BEST PRACTICES

- Barter – Content for a like- Word-of-mouth marketing- Qualify your fans as leads

heyo.com

4. Facebook Contests That Work

Run a Successful Contest within Facebook

- Familiarize with FB Promotion Guidelines- Keep sign-up barriers low (easy entry)- Pick a relevant prize

- Consider Facebook Advertisements- Use a 3rd party application (Heyo)

HOW?

WHY?

BEST PRACTICES

- Capture new leads- Reward loyal fans - Engage with future customers

Engage fans through provocative content

Facebook’s new ‘Graph Search’ feature

Run a Successful Contest within Facebook

Set-up a Fan Gate to incentivize likes