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The Evolution of Product
Information Management
September 25, 2014
Hope Gladney, Strategic Account Executive
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Agenda
The Need for Product Information
About 1WorldSync
Evolution of Data Synchronization
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The Need for Product Information
Product information is in demand throughout the
supply chain and at virtually every touch point of
the customer experience
Technology and consumer trend challenges
– convergence of online and offline channels
– unprecedented demands around data quality
and accessibility
Technology and consumer trend opportunities
– efficiency, profitability, and competitive edge
– provide consumers the rich data they desire
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Electrical Supply Chain Trends
Connecting the Dots: Online and Offline
Better Inventory Management Through Data &
Collaboration
Multi-Channel Factor
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Our Mission
Our mission is to establish a global
Product Information Network platform that
users/customers can access using:
— Consistent Processes
— Reliable Technology & Services
— Cost-effective Products & Services
— Local Support (language / workflows)
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1WorldSync
A trusted product information network for global manufacturers
and product owners, to sync and exchange trusted product data
and content with customers, distributors and authorized 3rd
parties.
We help more than 15,000 companies across 54
countries
Partner with over 20 GS1 Member Organizations Globally
Represent over 11 million items in the Global Data
Synchronization Network “GDSN”
— ~ 82% of entire GDSN registered items
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1WorldSync’s Value Proposition
Industry leader and network for the aggregation,
standardization and distribution of trusted product
information
— We simplify product information exchange, via a single
connection, from one to any
— We address data quality, validation and completeness, to
support multi-enterprise product information integration
— We offer unique global expertise in the creation, use and
application of product information within and between
enterprises to support sales, supply chain & compliance
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1WorldSync and GS1
1WorldSync supports GS1®.
GS1 is the standards organization that works
with industries and companies to develop,
adopt, and use global information standards
GS1 Standards make it possible to identify,
capture, and share information about products,
locations, and more
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Relationship with GS1
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Product Data Synchronization
Product Information Network
Supply Chain Enablement
Product Risk & Compliance
Omni-Channel Commerce
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The Evolution of Product Information
Management
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The U.P.C. / EAN Barcode
Forty years ago, GS1 helped the grocery industry
develop the barcode.
Initiated unique Global Trade Item Numbers
for products
Made it possible to electronically scan and capture
the information about that product at point of sale
Created to speed grocery store checkout and
improve inventory management
Laid the foundation for digital commerce
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Data Synchronization
The next major stage in the evolution took place
almost fifteen years ago, with global data
synchronization through data pools and the Global
Data Synchronization NetworkTM (GDSN®).
Trusted, standardized product information
could now automatically flow between many
trading partners
Transformed the interoperability of supply chain
ecosystems
Helped ensure that the products consumers want
and need are available.
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74,000 13 (2004)
15,000,000 150 (Today)
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Items in GS1
Global Registry
Number of
Countries
Increase in GDSN Adoption Globally
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Today’s Connected Consumer
Payment
Refined
Product
Information
Mobile
Coupons
Price
Comparison
& Availability
Shopper
Tools
Self
Scanning
Inspiration &
Promotions
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Core
Sales &
Marketing
Recipient and
Industry
Specific
Images
eContent
Regulatory
Sustainability
Time
Num
ber
of A
ttribute
s
The Product Attribute Explosion
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The Attribute Explosion (Core, GDS, Retail, Regulatory, Consumer)
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CORE Attributes like: Primary UPC, Product Type, Height UOM, Container type, Gross weight, Depth,
Width, Container Content, Base unit of measure, GTIN, etc.
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CORE
GDS Attributes like: Brand, suppressed UPC, Net Content, Primary Delivery Method, Spec Weight,
Pack Value, Merchandise Width, Merchandise Height, MFG GLN1, Shipping Unit…
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RETAIL Attributes like: Supplier Stock Number, Signing Description, Chemical Indicator, Unit UOM,
Security Tag, Hazmat Classification, Unit Size, Trade Item Recall, Sub-department
CORE GDS
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CORE GDS RETAIL
Regulatory
Attributes like: Min Handling storage temp, Hazardous Information Detail , Indiv Unit UOM,
Indiv Unit Min, Alternate Item Identifier, Maximum Energy Usage, etc.
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Consumer
Attributes like: Is the Item marked with a batch/lot number? Specification Agency,
etc.
CORE GDS RETAIL Regulatory
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CORE GDS RETAIL Regulatory Consumer
The Attribute Explosion (Core, GDS, Retail, Regulatory, Consumer)
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1WorldSync Product Information Network
A global product information
network for manufacturers and
product owners, to exchange
trusted product data and content
with customers and authorized
3rd parties.
Expand Grow
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Solutions For Three Distinct Audiences
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1WorldSync Solution
Supply Chain Enablement
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Global Data Synchronization Network (GDSN)
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1WorldSync Solution
Product Risk & Compliance
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Product Risk and Compliance
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In a world of regulatory compliance and the socially conscious
consumer, there has never been a more important time to address
product risk.
Multiple categories of product risk information:
• Product Health & Safety, e.g. RoHs, MSDS
• Product Traceability, e.g. UDI Device Traceability
• Product Sustainability & Social Responsibility
• Security and Counter Terrorism
• Packaging reduction and risk management
• Food & Nutrition, e.g. EU1169 & Food Safety
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1WorldSync Solution
Omni-Channel Commerce
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HTML MARK UP ContentNOW - Database of comprehensive product information
One place to share your product
data with all of your customers
and partners
Protect the integrity of
your brand
Search your
product catalogue
Discover new products,
search categories across
suppliers
Display the latest
product data in your
apps
Enhanced
Omni-channel
shopping
experience
BRANDS RETAIL, E-COMMERCE, &
MOBILE
ALL YOUR PRODUCT
INFORMATION IN ONE PLACE Improve conversion rates, sales, and return rates
Reduce costs of product data acquisition and integration
Discover new products to sell
A single place to share your products and analyze their usage
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Contact Information
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Hope Gladney
T 609-213-3999
1WorldSync
T +1 866 280 4013 Within the U.S.
+49 221 93373 444 Within Europe & Asia
E [email protected] for general inquiries
1worldsync.com
C O N N E C T W I T H U S
1WSBlog
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Thank you.
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