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Once upon a *me, in 1950
in 1950
TTS
Photo source: h,p://cmedialab.org
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When the internet was s*ll far away…
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Travel agents used to book each flight by hand.
Photo source: h,p://www.everythingpanam.com
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Imagine the workload!
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And they had no other op*on.
Photo source: h,p://www.allposters.com
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Customers, too, had no other op*on, but
the travel agencies.
Photo source: h,p://www.computerhistory.org/
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Then, in 1953, IBM and American Airlines c r e a t ed a s em i -‐automated system, c a l l e d Cu s t ome r Reserva=ons Systems. Photo source: h,p://www.corbisimages.com
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Amazing !
Photo source: h,p://www.thisismarilyn.com
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considering there was no
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Result?
Photo source: h,p://75.aircanada.com Photo source: h,p://www-‐03.ibm.com
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Result?
All airlines got connected to this system.
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Every day airlines would pay CRSs to be listed in
their database.
Photo source: h,p://news.bbc.co.uk
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Travel agencies
would get commissions from airlines, depending on the amount of flights booked.
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And then the fares became biased to par*cular airlines.
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In short, everything got complicated.
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Because of that, in 1980, the Airlines decided to create their own systems.
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And these systems were the Global Distribu*on Systems (GDS).
=automated booking systems for individual airlines
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What did this mean?
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It meant that now the GDSs could calculate and get all offers for each airline.
Photo @ Jack Mitchell
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The distribu*on channels facilitated a great deal the online search process.
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What has changed since then?
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PreYy much.
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Nowadays there are three major GDSs:
Amadeus, Sabre and Travelport (Apollo, Galileo and Worldspan) �
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Booking complex trips is no longer an issue.
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With GDSs covering everything, from airline *ckets, to car rentals, to hotel rooms and more…
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Mobility on the GDS is now also available.
Applica*ons like Travelport Mobile Agent make it possible.
Travelportmobileagent.,s.com
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As you may see, GDS remains a hero in this whole story.
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That is, GDS remains the main distribu*on channel to connect
airlines and travel agents around the world.
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