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The European Commission’s science and knowledge service
Joint Research Centre
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Step 9 Communication
Francesco Panella
COIN 2017 - 15th JRC Annual Training on Composite Indicators & Scoreboards 06-08/11/2017, Ispra (IT)
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3 JRC-COIN © | Step 9: Communication
Communication
Cambridge Dictionary Online
Audience
Message
Media
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4 JRC-COIN © | Step 9: Communication
Communication
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5 JRC-COIN © | Step 9: Communication
C3 Monitor
168 cities
29 indicators
9 dimensions
3 major facets
https://composite-indicators.jrc.ec.europa.eu/cultural-creative-cities-monitor/
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6 JRC-COIN © | Step 9: Communication
Checklist
Choose your message
Pick your audience
Define the media
Define your goals and objectives
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7 JRC-COIN © | Step 9: Communication
Goals
Define your goals and objectives
Are the communication objectives SMART? (Specific, measurable, achievable, realistic, time-bound)
Have final and intermediate communication aims of the composite indicator or scoreboard been specified? What is the impact intended?
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8 JRC-COIN © | Step 9: Communication
Audience
Is your audience well defined? Relatively homogeneous groups?
Does it include relevant target groups?
Try to avoid “General public”
Pick your audience
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9 JRC-COIN © | Step 9: Communication
Direct audience
C3 Monitor, DG JRC, COIN 2017
Local authorities & policy makers
Businesses
Non-Governmental Organisations
Academics
Citizens & creative talents
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10 JRC-COIN © | Step 9: Communication
C3 Monitor, DG JRC, COIN 2017
Direct audience
Local authorities & policy makers
Businesses
Non-Governmental Organisations
Academics
Citizens & creative talents
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11 JRC-COIN © | Step 9: Communication
Direct audience
Local authorities & policy makers
Businesses
Non-Governmental Organisations
Academics
Citizens & creative talents
C3 Monitor, DG JRC, COIN 2017
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12 JRC-COIN © | Step 9: Communication
Direct audience
Local authorities & policy makers
Businesses
Non-Governmental Organisations
Academics
Citizens & creative talents
C3 Monitor, DG JRC, COIN 2017
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13 JRC-COIN © | Step 9: Communication
Direct audience
Local authorities & policy makers
Businesses
Non-Governmental Organisations
Academics
Citizens & creative talents
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14 JRC-COIN © | Step 9: Communication
Intermediaries: Businesses
C3 Monitor, DG JRC, COIN 2017
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15 JRC-COIN © | Step 9: Communication
Intermediaries: Businesses
C3 Monitor, DG JRC, COIN 2017
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16 JRC-COIN © | Step 9: Communication
Intermediaries: Press
C3 Monitor, DG JRC, COIN 2017
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17 JRC-COIN © | Step 9: Communication
Financial Times, 16 July 2017
Intermediaries: Press
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18 JRC-COIN © | Step 9: Communication
Choose the message
Is it something new?
Tell a story…
Does your audience want to know about it?
Are you connecting to your communication objectives?
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19 JRC-COIN © | Step 9: Communication
Look into your data to tell a story Why?
How?
What? Message
C3 Monitor, DG JRC, COIN 2017
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20 JRC-COIN © | Step 9: Communication
Message
Why?
How?
What?
The golden circle. Simon Sinek
What? Your scoreboard!
How did you develop it?
Why did you develop it?
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21 JRC-COIN © | Step 9: Communication
Define your medium (or media!)
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22 JRC-COIN © | Step 9: Communication
Medium
Paper: report
C3 Monitor, DG JRC, COIN 2017
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23 JRC-COIN © | Step 9: Communication
Medium
C3 Monitor, DG JRC, COIN 2017
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24 JRC-COIN © | Step 9: Communication
Medium
Online: Twitter
C3 Monitor, DG JRC, COIN 2017
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25 JRC-COIN © | Step 9: Communication
Medium
C3 Monitor, DG JRC, COIN 2017
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26 JRC-COIN © | Step 9: Communication
Video removed to reduce file size. https://www.youtube.com/watch?v=XrTuLJacOEo
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27 JRC-COIN © | Step 9: Communication
What about the weaknesses?
Do NOT hide them, but don’t start with them. Explain them briefly and simply
Comparability over time (yes/no)
Explain limitations
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28 JRC-COIN © | Step 9: Communication
Join forces
Exchange information, data, methods
Open data access encourages reuse
Engage with stakeholders (including local authorities)
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29 JRC-COIN © | Step 9: Communication
Conclusions
Define your goal
Identify audiences
Find your message
Define media
Share data
Visualise the data
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30 JRC-COIN © | Step 9: Communication
Sources
Delbaere, B. (n.d.). Communicating indicators. http://slideplayer.com/slide/2374478/
European Commission. (2012). Communicating Research & Innovation: A guide for project participants. Luxembourg. http://ec.europa.eu/research/participants/data/ref/fp7/146012/communicating-research_en.pdf
European Commission. (2014). Horizon 2020: Communicating EU research and innovation. http://ec.europa.eu/research/participants/data/ref/h2020/other/gm/h2020-guide-comm_en.pdf
European Commission. (2017). Towards a harmonised methodology for statistical indicators: part 2 - communicating through indicators. http://ec.europa.eu/eurostat/documents/3859598/7862432/KS-GQ-17-001-EN-N.pdf
European Commission, United Nations Human Settlements Programme. (2016). The State of European Cities 2016. Luxembourg: Publications Office of the European Union. http://ec.europa.eu/regional_policy/en/policy/themes/urban-development/cities-report
Institute of Practitioners in Advertising. (2003). The Client Brifef. London: IPA, ISBA, MCCA and PRCA. http://www.ipa.co.uk/Document/The-Client-Brief-full-best-practice-guide#.Wfsx83bTWUk
Montalto, V., Tacao Moura, C. J., Langedijk, S., & Saisana, M. (2017). The Cultural and Creative Cities Monitor. European Commission, DG Joint Research Centre. Luxembourg: Publications Office of the European Union. https://composite-indicators.jrc.ec.europa.eu/cultural-creative-cities-monitor/
Sinek, S. (2009). Start with why. http://www.mgtcoach101.com/uploads/7/3/5/2/73523011/start_with_why__how_great_leaders_inspire_everyone_to_take_action.pdf
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31 JRC-COIN © | Step 9: Communication
Icons
Target by jeff from the Noun Project
people by Yeoul Kwon from the Noun Project
messages by iconsphere from the Noun Project
Newspaper by Adrien Coquet from the Noun Project
Unlock by Joel Bryant from the Noun Project
exchange by Yeasir Ahmed from the Noun Project
chat by Trident from the Noun Project
mask by Chiara Rossi from the Noun Project
Exclamation Mark by Sumana Chamrunworakiat from the Noun Project
Time by Kidiladon from the Noun Project
Eye by yasminvisible from the Noun Project
https://thenounproject.com
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