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THE EFFECTIVENESS OF
MULTIMEDIA AND
INTERNET IN BUSINESS
Prepared by:
Ayesha Fernandes (09)
Yogesh Maheta (18)
Vrushsen Pawar (28)
Pooja Vichare (35)
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Multimedia
MULTI Many or more
than one
MEDIA Medium of
Communication
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Multimedia
Multimediais media and content that uses a
combination of different content forms.
In common usage, the term multimedia refers
to an electronically delivered combination ofmedia including video, still images, audio, text
in such a way that can be accessed
interactively.
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History of multimedia
The term MULTIMEDIA was first used by BOBGOLDSTEIN in July 1996 to promote opening of hislight works.
In 1970s the term was used to describe presentations
consisting of multi-projector slide shows timed to anaudio track.
In 1990s multimedia took on its current meaning.
TAY VAUGHAN declared Multimedia as combinationof text, graphic art, sound, animation, and video that is
delivered by computer. Computers marketed in 1990s were referred to as
MULTIMEDIA COMPUTERS because theycontained a CD-ROM drive.
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Elements of Multimedia
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BENEFITS OF MULTIMEDIA
Multimedia enhances the effect of text
presentations.
Improves the quality of presentation and retains
the attention of audience . It is quick and easier to operate for the instructor.
Multimedia is useful in entertainment as well as
education.
Provides an excellent way to convey content.
Uses a variety of media elements to reinforce one
idea.
Enables users to control Web experience.
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USAGE AND APPLICATION
Creative industries
Commercial uses
Entertainment and fine arts
Education
Journalism
Engineering
Industry
Mathematical and scientific research
Medicine
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THE ROLE OF MULTIMEDIA IN
THE BUSINESS SECTOR
Multimedia is a vast field, incorporating a
variety of different components, like music,
text, interactive audio-visual shows, animation.
In order to make your business stand out from
your competition and to drive them to buy a
product or service from you, a powerful web
presence is almost a must these days. Many multimedia companies also offer 2-D
and 3-D animation services to create an even
more memorable website viewing experience.
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MULTIMEDIA IS A GREAT WAY
TO ATTRACT NEW CUSTOMERS
Many people are doing business--both buying and
selling--online these days.
In order to improve your site's conversion rate,
you need customers to stay on your website aslong as possible.
To keep your customers engaged, motivated and
inspired then multimedia is the best option
Work is made easier with the help of multimedia.
Keeping your website updated and changing the
layout or multimedia features periodically is also a
good way to keep things fresh and interesting forros ective and recurrin customers.
PROMOTE YOUR PRODUCTS &
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PROMOTE YOUR PRODUCTS &
SERVICES WITH MULTIMEDIA
PRESENTATIONS
Keeping your business competitive in a highly
technological world can be challenging at times.
Highly attractive and effective presentations that
include or use 3D animation, video, music, voice-
over and so many other elements are a great way to
keep your business current and convey your
message and product to your customers.
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Introduction to Internet
The Internet is a global system of
interconnected computer networks that use the
standard Internet protocol suite (TCP/IP) to
serve billions of users worldwide. The Internet carries an extensive range of
information resources and services, such as
the inter-linked hypertext documents of theWorld Wide Web (WWW) and the
infrastructure to support email.
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History of internet
The origins of internet reach back to research commissioned by
the United States Government in1960s to build a robust,fault-
tolerated communication via computer network.
In December 1974, RFC 675
Specification of Internet
Transmission Control Program, by Vinton Cerf, Yogen Dalal, and
Carl Sunshine, used the term internet, as a shorthand for
internetworking.
In 1982, the Internet Protocol Suite (TCP/IP) was standardized
and the concept of a world-wide network of fully interconnected
TCP/IP networks called the Internet was introduced.
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Since the mid-1990s the Internet has had a tremendous
impact on culture and commerce, including the rise of near
instant communication by email, instant messaging, Voiceover Internet Protocol (VoIP) "phone calls", two-way
interactive video calls, and the World Wide Web with its
discussion forums, blogs, social networking, and online
shopping sites.
During the late 1990s, it was estimated that traffic on the
public Internet grew by 100 percent per year, while the mean
annual growth in the number of Internet users was thought
to be between 20% and 50%.
As of 31 March 2011, the estimated total number of Internet
users was 2.495 billion (30.2% of world population)
INTERNET & ITS
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INTERNET & ITS
IMPACT ON BUSINESS
In the 1990s, Businesses used to perceive the
Internet mostly as a communication tool - referring to
the e-mail and multimedia capabilities, sending or
downloading documents.
Today, Internet Business is the point whereeconomic value creation and information technology
come together.
Internet is no longer a subject of research but rather
a relevant research tool. Also internet offers selling
and advertising channels which increase theinteractivity of the businesses.
Business also try to monitor the web traffic i.e. try to
know their customer.
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APPLICATION OF INTERNET
IN BUSINESS
BUSINESS INTELLIGENCE
A RESEARCH TOOL
MARKETING INFORMATION SYSTEM
WEB SEGMENTATION MANAGEMENT IMPLICATIONS
ADVANCED DATA COLLECTION METHODS
WEB ANALYTICS
COLLABORATIVE FILTERING & DATA PROFILING
DETAILED SEGMENTATION ANALYSIS
ON-LINE ANALYTICAL PROCESSING
BUSINESS
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BUSINESS
INTELLIGENCE
Business Intelligence (BI) refers to various software
solutions, including technologies and methodologies
needed to acquire the right information necessary for
the business decision-making with the major
purpose of enhancing the overall businessperformance on a marketplace.
Business Intelligence integrates many of the
business processes (enterprise resource planning,
supply chain management, customer relationship
management) into a variety of applications thatserve the primary source of data.
This data is further extracted and with BI tools like
reporting, OLAP, data mining etc., is converted into
valuable information on which companies take
decision.
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INFORMATION
SYSTEM Is Business philosophy of giving importance to
accurate, latest and on-time data.
Analyses Marketing Information.
Sources of information are Internal & External
Data collected by 3 primary methods
Automatic registering of all visits and clicks
through log entries & IP address of the user.
Statistical & Reporting information from Primary
Web logs. Primary data collection on the web through
experiments, focus groups, observation & in-
depth interview.
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INFORMATION
SYSTEM Provides basis for decisions on
Product development/improvement.
Pricing
Packaging
Distribution
Media selection
Promotion.
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WEB SEGMENTATION
Marketing segmentation forms the basis for
successful customization of products and services.
The structured click system analysis helps in
conducting Web segmentation, which classifies the
Web users as Compliant, Aggressive and Detached.
Web segmentation lies on the principles of
interdependence of criteria.
Sequence Alignment method is used for Web
Segmentation.
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MANAGEMENT
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MANAGEMENT
IMPLICATIONS
The Internet represents an efficient medium for
communication with users.
Internet is a New Marketing tool.
Determine the role of Website in Everyday Business
Operations.
Pay attention to the Corporate Web content structure
and navigation.
Define and understand the Web users for accurate
segmentation.
WEB ANALYTICS
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WEB ANALYTICS
(ADCM)
Web analytics replaces traditional analytics.
Web analytics represents the advanced method of
estimating and analysing the marketing strategy
through the Web users behaviour.
Web analytics provides the tools for gathering this
information about what happens on your Website,
and enables you to benchmark the effects.
Web analytics ensures understanding the relation of
customer/user and the Web site.
COLLABORATIVE
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COLLABORATIVE
FILTERING (ADCM)
Collaborative filtering predicts the needs of
users/clients,, as well as the searching decisions
and the product or service selection, based on their
Web navigation.
In Collaborative filtering, information used is Realtime data, which is then Merged and compared with
other relevant information in the main customer
database.
Collaborative filtering tried to determine the
connection between the given data and impact onfuture purchases.
DATA PROFILING
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DATA PROFILING
(ADCM)
Enables monitoring of consumer behaviour.
Useful in tailoring various promotional efforts and
discounts.
Useful in determining the substitute product or
service for some users.
Profiles users of products/services of the company,
according to costs.
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SEGMENTATION
ANALYSIS (ADCM) Collected data subjected to in-depth analysis, on thebasis of segments.
Data collected from 3 levels
Identification and Navigation data.
Data regarding Buying habits & Data from E-mail
contacts.
Data from Collaborative Filtering & Data from
Personalization.
Employs clipping method which processesdemographic data and consumer behaviour data,
vital for segmentation, and thereby vital for
companys later positioning and marketing mix
formulation.
ON LINE ANALYTICAL
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ON-LINE ANALYTICAL
PROCESSING (ADCM)
Multidimensional data analysis technique.
Can research relatedness of planned and achieved
results in a particular period of time.
Unique feature of OLAP is the speed of acquiringvery complex data that cover a number of variables.
Helps with analysis of all users activities in
combination with promotional selling efforts that are
directed to those users/customers.
OLAP tools enable numerous options ranging fromsimple search functions to complex calculations and
data modelling.
THE EFFECT OF THE INTERNET ON
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THE EFFECT OF THE INTERNET ONMODERN BUSINESSES &
CORPORATIONS Facts
E-business and E-commerce
Features
e-mail servers Function
lowering operational costs
Effects
Reduction of middlemen Misconceptions
Not an end-all, be-all solution
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E business
CUSTOME
RS
SUPPLIE
RS COMPANY
O O
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THE ROLE OF INTERNET IN
BUSINESS
Communication: fast and costefficient
Growth: wider global audience
more sales Marketing: Online advertising
Networking and Recruiting: Socialnetworking websites
Outsourcing services: enablesbusinesses to concentrate on their coreservices
New Opportunities: online business
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WHY THE INTERNET IS
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WHY THE INTERNET IS
IMPORTANT IN BUSINESS?
Marketing and Advertising Supplement other promotion media
Image BuildingA good website enhances image
Communication and Interaction E mail
Information Gathering Online research, Online library
Remote Services Transactions Net banking
ADVANTAGES OF USING THE
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ADVANTAGES OF USING THE
INTERNET FOR BUSINESS
Potential Customer Base
A Store that Never Closes
Networking Opportunities
Cost Effective
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EFFECTS OF THE INTERNET ON
BUSINESS? Personable
Targeted advertising
Information
Accessible Bridges the gap
Easier Entry
start-up and advertising
costs are significantly lower
Investing
E trade
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Conclusion
Multimedia and internet have revolutionized
the way business is conducted.
It is important to encourage companies to use
the Web as an interactive medium forestablishing a connection with their customers.
With the growth of the Internet and technology
innovations, it is necessary to be up-to- date
with such advances, in order to take
advantage of the full potential that the Web
offers.
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