Agenda
The move to digital
Vision for the digital home
From Vision to Reality
Vision Challenges
The road to interoperable products
A glimpse of a few upcoming products
Summary/Opportunities
7
The Great CrossoverDigital Devices Surpass Analog
Sources: Consumer Electronics Association, Photo Marketing Association International,Photofinishing News, SBCA/Sky Trends, Numbers before 1996 and after 2001 are estimated
’95 ’96 ’97 ’98 ’99 ’00 ’01 ’02 ’03 ’04 ’05 ’06 ’07 ’08
Crossover Year
Portable CD Players
Satellites
Cell Phones
DVD Players
Camcorders
Cameras
TVs
6
Transition to Digital Content Distribution
0
50
100
150
200
250
300
350
2002 2003 2004 2005 2006
ROW
Asia
Europe
NA
139M to 343M (’02 –’06)
Digital Video BroadcastSubscriber Growth
LOS ANGELES, June 19 (Reuters) -Weekly rentals of DVDs outpaced videos for the first time last week, an industry group said on Thursday, as movies and entertainment on disks continued their steady conquest over VHS videocassettes.
Pre-Recorded Video
Online Media Providers
Mega TrendDevices and Content are going Digital
8
Home Network Growth
0
35,000
70,000
2000 2001 2001 2003 2004 2005 2006 2007
ROW
Asia Total
Europe
North America
Source: In-stat/MDR, 3/03
000s
Vision for the digital home
BROADBANDBROADBANDEntertainment,Entertainment,
E-Business, ServicesE-Business, Services
MEDIAMEDIAPre-Recorded ContentPre-Recorded Content
Personal MediaPersonal Media
BROADCASBROADCASTT
Services,Services,EntertainmentEntertainment
Any ContentAny Content11, Any Place, , Any Place, Any Device, Any TimeAny Device, Any Time
1 As Authorized1 As Authorized
Vision to Reality What’s needed?
Technology Ingredients
Devices
Home network
Personal Content
Premium Content & Services
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Consumers want easy access to their content Consumers want easy access to their content anywhere, anytime on PCs, TVs, Stereos,…etc.anywhere, anytime on PCs, TVs, Stereos,…etc.Consumers want easy access to their content Consumers want easy access to their content
anywhere, anytime on PCs, TVs, Stereos,…etc.anywhere, anytime on PCs, TVs, Stereos,…etc.
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Challenges to achieve the vision
Consumer Challenge Digital products must be easy to install and manage, provide
obvious user value, and be affordable
Products must interoperate with each other and with existing devices like TVs and stereos
Developer Challenge Proprietary solutions meet time-to-market objectives but have little impact on category growth
Industry standards provide open specifications but do not always guarantee interoperability
Interoperability is the FoundationDevices, broadband, networking & services growth expands when consumers can buy complete solutions that just work
Product Implementation
Defines product require-ments to achieve inter-operability
Baseline Interoperability
Defines behavior of standards between products to achieve interoperability Standards
Defines behavior for individual technologies independent of product
Progress on Interoperability
Product Implementation
• Intel Networked Media Products Requirements (NMPR) helps define product interoperability amongst Intel-based platforms
Baseline Interoperability
• Digital Home Working Group (DHWG) launched June 24, 2003
• 17 promoter companies from PC, CE, Comm’s industries
• Creating baseline guide-lines for interoperability
Standards
Increasing focus on networked AV with…UPnP* AV , IEEE* 802.11e & WME**, MPEG*
** Wireless Multimedia Extensions
Intel Networked Media Products Requirement Scope: A document that specifies requirements for personal media usages between networked media platforms
Focus is on network interoperability: discover and play content across network
100+ pages total; references over 40+ standards and clarifies/limits as needed
Conformance and interoperability tools suite in place now
Requirement for Intel’s Platform Vision Guide and RML inclusion
Keynote and demo opportunities for conforming products
Driving products to deliver the best consumer experienceDriving products to deliver the best consumer experience
Summary/OpportunitiesThe digital trend is creating an enormous opportunity
Digital home growth will only occur with easy connectivity
Build and promote digital home solutions PC + digital media adapter
Networked CE equipment
Broadband Content services
Build for interoperability UPnP Technology: www.upnp.org
DHWG: www.dhwg.org
Intel Developer Network: www.intel.com/technology/dhdevnet
Co-Marketing opportunities to promote the vision Intel is helping promote bundles with Pentium® 4 processor-based PCs
SMC7004VWBRBarricade 2.4GHz 11Mbps Wireless Cable/DSL Broadband Router
SMC2804WBRBarricade G
2.4GHz 54 Mbps Wireless Cable/DSL Broadband Router
SMCWMR-AGEZ-Stream Universal 2.4GHz/5GHz Wireless Multimedia Receiver
SMC2582W-B EliteConnect
2.4GHz 11 Mbps Wireless Bridge
SMC NetworksSMC Networks
Linksys BEFSR41 RouterProduct features
Share your high-speed cable or DSL Internet connection with multiple computers
Built-in 4-Port switch Supports DHCP, UPnP Compatible with all Internet Service Providers
Availability Immediate Certified January, 2002 Price = $59.99
Icube Corp. – Play@TVProduct features
Digital Media Adapter to enjoy PC multimedia contents on the TV by wireless network
UPnP AV support
Availability Shipping Date: Available Now UPnP certification date: Expected 12/2003 Intel NMPR Conformance: Expected 12/2003
Intel Development Tools Used Intel Authoring Tools for UPnP Technology Integrated Performance Primitives VTune Intel’s UPnP tools helped us to reduce the development time by less
than 1/3 than we expected! They even provided very good interoperability with other UPnP implementations as other developers also used Intel’s tools to test the interoperability of their stacks.…SeokWon Kim, Director
Pinnacle - ShowCenter
Product features Playback of digital media stored on a PC from any TV or stereo
using the networked ShowCenter Player Support for MPEG1, MPEG2, MPEG4, and DivX playback w/ optional
Wireless connection Complete PC software to collect and organize your entire digital
media collection on your PC
Availability Nov 2003
UPnP certification – planned for 2004
Intel NMPR Conformance – planned for 2004
BridgeCo – Wireless Audio AdapterProduct features
Digital music (MP3, WMA, etc) on your existing stereo systems 802.11b connection to PC/Internet Simple IR remote control and large LCD screen – no TV needed OEM-ready design for fast time-to-market
Availability Shipping Date: November 2003 UPnP cert date: Not yet scheduled Intel NMPR Conformance: On track Price: Sub $100 retail
Intel Development Tools Used UPnP validation tool UPnP media server
“Intel’s wide-ranging support and influence, both technical and commercial, has helped us achieve a very successful product launch with broad industry acceptance” – Jonathan Claman, Director Business Development
Oregan NetworksDigital Home Entertainment Middleware Product features
Hardware and OS portable middleware for embedding on CE devices includingDigital Media Adaptors, Network DVD players and Digital TV platforms
Intel NMPR compliant interoperable Digital Home entertainment features Enabling access to Internet and compelling online premium content services
Availability Multiple products based on Oregan middleware shipping Q4 2003 UPnP certification and NMPR conformance targeted for November 2003
Intel Development Tools & Technologies Used Intel UPnP v1.01 Device & Discovery Framework Intel UPnP DCP A/V v1.0 Intel UPnP Remote I/O and eXtended Remote Technology (XRT2)
“Intel’s tools and resources provided a robust, standards based infrastructure upon which Oregan could build its client and server side technology for the Digital Home market.” Reed Hinkel, Oregan VP Business Development.
Mediabolic – DenonNetworked PVR Server & Client
Product features Dual-tuner PVR Multi-room PVR features Real-time Media aggregation Removable HDD Music/Photos/Videos
Availability Shipping Date: 2004 UPnP certification date: tbd On track for Intel NMPR Conformance
Intel Development Tools Used UPnP test tools/validator
Mediabolic – Netgear Audio Client
Product features Stream music from PC to thin audio client LCD interface with remote control PC control of device Automatic aggregation from multiple PCs
Availability Shipping Date: Q4 2003 UPnP certification date: tbd Intel NMPR Conformance: tbd
Intel Development Tools Used UPnP test tools/validator
SnapStream – Personal Video Station
Product features Full PVR Integrated Program Guide Media Server
Availability Shipping Date: Now UPnP certification date 12/2003 Intel NMPR Conformance: On
track Price: MSRP US$79.99
Intel Development Tools Used Intel IPP 3.0 Intel UPnP Tools
Zensys – Home Control BridgeProduct features
Wireless control of lights, appliances, heating, ventilation, blinds, drapes, and other home controls
Two way control between UPnP devices and Z-Wave nodes Embedding in a variety of controllers (PC, Mobile Phone,
PDA, remotes, etc)
Availability April 2004 Free for Z-Wave developers
Intel Development Tools Used Standard development kit
Zensys view: “The Intel tools are mature, robust, and easy to use” Niels
Johansen, VP R&D