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The Online Future of International Higher Education
The Digital Campus
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On the education side you could say if we can get them in, retain them and make sure they graduate then that’s good enough, but that is a 1000 year old business model – the world looks different today Claes Mansson Director, ICT Strategic Investment Programme at Monash University
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The Student Lifecycle for the last 1000 years
Time
Physical campus
Stre
ngth
of R
elat
ions
hip
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The solid classical buildings of great universities may look permanent but the storms of change now threaten them. Lawrence Summers President Emeritus, Harvard University An Avalanche is Coming: Higher Education and the Revolution Ahead
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1982 - Compuserve 1995 - Classmates 1997 - Sixdegrees 1999 - Makeoutclub 2002 - LinkedIn 2003 - MySpace 2004 - Facebook 2005 - YouTube/RenRen 2006 - Twitter 2007 - Tumbler 2009 - Foursquare/Sina Weibo 2010 - Pinterest/Instagram 2011 - Google+/Snapchat 2012 - Tinder
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https://www.linkedin.com/edu/rankings/us
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1982 - Compuserve 1995 - Classmates 1997 - Sixdegrees 1999 - Makeoutclub 2002 - LinkedIn 2003 - MySpace 2004 - Facebook/Flickr 2005 - YouTube/RenRen 2006 - Twitter 2007 - Tumbler 2009 - Foursquare/Sina Weibo 2010 - Pinterest/Instagram 2011 - Google+/Snapchat 2012 - Tinder
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65% http://www.theguardian.com/higher-education-network/blog/2013/apr/17/university-student-recruitment-social-media
‘Although 65% of students use social media channels several times a day, students rated universities' social media presence as less influential and less trustworthy than more traditional sources such as prospectuses or open days.’
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1/5 ‘Prospective students are keen to engage with their university through social media channels, with one fifth of students saying that universities don't make enough use of social media in recruitment.’ http://www.theguardian.com/higher-education-network/blog/2013/apr/17/university-student-recruitment-social-media
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Insights @precedentapac
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Approximate numbers based on number of engagements and average number of attendees
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u2020 @precedentapac
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Digital Threats
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Knowledge The availability of knowledge and
methods of access increasing duplication and dissemination
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Digital Threats
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Reach Global reputations can be nurtured
and enhanced quickly. Similarly individual relationships can be built,
serviced and maintained without reference to geography.
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Digital Threats
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Relevance The availability of online learning
platforms offers the digital native an opportunity to create their own learning experience relevant to
themselves.
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Opportunity Lifelong Learners
The global digital landscape is driving everyone towards being a lifelong
learner. This represents a bold education sector opportunity.
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Prospect @precedentapac
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Learner @precedentapac
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Professional @precedentapac
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Advocate @precedentapac
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Prospect Learner Professional Advocate
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The Student Lifecycle
Time
Physical campus
Stre
ngth
of R
elat
ions
hip
Digital campus
@precedentapac
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A single online environment open to all, that offers a single customer view that is personalised to their current interests and relationship with the university.
A place they become reliant upon to support their lifelong learning and development, encouraging and rewarding continual involvement.
Ultimately a community and ecosystem that transcends traditional boundaries of a university.
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The Student Lifecycle
Time
Physical campus
Stre
ngth
of R
elat
ions
hip
Digital campus
Prospect
@precedentapac
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Prospect
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The Student Lifecycle
Time
Physical campus
Stre
ngth
of R
elat
ions
hip
Digital campus
Prospect
Learner
@precedentapac
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Learner
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The Student Lifecycle
Time
Physical campus
Stre
ngth
of R
elat
ions
hip
Digital campus
Prospect
Learner Professional
@precedentau
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Professional
@precedentapac
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The Student Lifecycle
Time
Physical campus
Stre
ngth
of R
elat
ions
hip
Digital campus
Prospect
Learner Professional Advocate
@precedentapac
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Advocate
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Prospect Learner Professional Advocate
@precedentapac
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How? @precedentapac
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1 Be content curators not content creators.
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2 Release, review, refine.
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3 Digital Transformation is a
business priority not a marketing project.
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4 Don’t be afraid to decommission.
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5 The user is the centre of everything.
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