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The Cupcake ConspiracyBusiness Plan
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The Secret to a Sweet Life
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The Secret Recipe
• Trendy, intriguing dessert
• Inspired by upscale french patisseries
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The Secret Recipe
• Trendy, intriguing dessert• Upscale, french-inspired patisserie• High quality ingredients• Guaranteed nut free• 100% recycled packaging• 12 icing flavours, 2 cupcake varieties
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The Modern Socialite
• Females aged 20-49• Some post-secondary education• Shop, work, socialize in downtown
Saskatoon• Subset of this market: The Chic Bride
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The Revenue Model
• Store front selling direct to consumers• Unit sales with volume discounts• Walk-ins and events• Average price of $3.00 per cupcake
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Daily Sales Volume
• IRR = 32%• Payback = 2.96 years (50% equity financing)
1 2 3 4 5
250
375
563 600 600
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The Conspirators
• 4 Modern Socialites from Saskatoon• Baked with our grandmas since childhood– Lori Finance– Meghan Operations– Brooke Marketing– Stephanie HR and PR
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The not-so-sweet Competition
Direct• The Cupcake Corner• Grocery stores• Wedding cake caterers
Indirect• Companies offering other splurge comfort foods
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Our Competitive Advantage
• For the modern socialite, The Cupcake Conspiracy is the trendy dessert shop that delivers the secret to a sweet life
• Only The Cupcake Conspiracy presents intriguing and sensuous sweets in a chic atmosphere
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The Cupcake ConspiracyJoin the conspiracy