![Page 1: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/1.jpg)
The Creativity Conundrumthe seven myths of “creativity” in training
Matthew Homann, COCAbiz
![Page 2: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/2.jpg)
I haveshiny shiny syndrome.
![Page 3: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/3.jpg)
Please don’t throw things.
![Page 4: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/4.jpg)
C OC A biz
![Page 5: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/5.jpg)
Dance freaks people out!
![Page 6: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/6.jpg)
improvisation
![Page 7: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/7.jpg)
yes, and...
![Page 8: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/8.jpg)
yes, and...
![Page 9: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/9.jpg)
Creativity is important to my business because...
![Page 10: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/10.jpg)
Most people don’t learn best sitting on their...
![Page 11: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/11.jpg)
What can the arts teach business about creativity?
![Page 12: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/12.jpg)
and how can COCA profit from it?
![Page 13: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/13.jpg)
Remaining true to our core values.
![Page 14: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/14.jpg)
...and not just make turkeys
out of our hands.
![Page 15: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/15.jpg)
We thought selling
creativity would be
![Page 16: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/16.jpg)
After all, Creativity
is priority #
![Page 17: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/17.jpg)
The link between creativity and business is easy to make.
Right?
![Page 18: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/18.jpg)
People told us, “Creativity is
important,
but...
![Page 19: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/19.jpg)
© Matthew Homann 2010 All Rights Reserved
“I can’t afford to
buy it.”
![Page 20: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/20.jpg)
“I don’t know
how to value it.”
![Page 21: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/21.jpg)
After listening to them,
![Page 22: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/22.jpg)
We learned that it’s not about creativity at all...
![Page 23: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/23.jpg)
It’s (still) about business.
![Page 24: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/24.jpg)
How do you sell creativity to unwilling buyers?
![Page 25: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/25.jpg)
Myth #1People want to learn to be creative.
![Page 26: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/26.jpg)
You a
re cre
ative
.
![Page 27: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/27.jpg)
Myth #2 Time is the
primary barrier to creativity.
![Page 28: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/28.jpg)
Myth #3 Creative individuals make
creative companies.
![Page 29: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/29.jpg)
For many, creativity is
a solitary experience.
![Page 30: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/30.jpg)
Myth # 4 Listening to someone talk about creativity makes us
more creative.
![Page 31: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/31.jpg)
Myth #5Creativity can be learned in one dose.
![Page 32: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/32.jpg)
A warm-up exercise doesn’t
make people creative.
![Page 33: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/33.jpg)
Myth #6 We can be creative
upon demand.
![Page 34: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/34.jpg)
Myth #7 We’re more tolerant of
novelty than our boss.
![Page 35: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/35.jpg)
Often “they” are less chicken than we are.
![Page 36: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/36.jpg)
What can we do?
![Page 37: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/37.jpg)
Ignore precedents -- at
least for a while.
![Page 38: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/38.jpg)
Ask what sacred cows can I slay?
![Page 39: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/39.jpg)
Recognize that creativity is an
ingredient.
![Page 40: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/40.jpg)
like bacon
![Page 41: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/41.jpg)
Respect your audience’s willingness to gamble.
![Page 42: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/42.jpg)
Don’t be afraid to be sneak up on people.
![Page 43: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/43.jpg)
Don’t rely upon new measurements.
![Page 44: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/44.jpg)
Instead, focus on familiar metrics.
![Page 45: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/45.jpg)
Deliver creative tools people can
use everyday.
![Page 46: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/46.jpg)
be morecreative
be morecreative
be morecreative
be morecreative
be morecreative
be morecreative
be morecreative
be morecreative
be morecreative
be morecreative
be morecreative
be morecreative
Don’t ignore the simple
ones...
![Page 47: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/47.jpg)
... and the difficult ones, too.
![Page 48: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/48.jpg)
Regulate their use.
![Page 49: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/49.jpg)
Incentivize their
adoption.
![Page 50: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/50.jpg)
yes, and...
![Page 51: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/51.jpg)
Make it a game.
![Page 52: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/52.jpg)
Repeat, repeat, repeat.
![Page 53: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/53.jpg)
Deliver bite sized chunks...
![Page 54: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/54.jpg)
... because your audience has less attention to pay than ever before.
![Page 55: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/55.jpg)
Plan to miss occasionally.
Be prepared to miss
every once in awhile.
![Page 56: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/56.jpg)
Don’t listen to everybody.
![Page 57: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/57.jpg)
“If I’d asked people what they wanted, they would have said faster horses.”
-- Henry Ford
![Page 58: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/58.jpg)
Questions?
![Page 59: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/59.jpg)
C OC A biz
COCAbiz merges arts-based instruction with business-focused facilitation to help people and organizations collaborate more, innovate better and creatively solve their biggest business challenges.
As part of St. Louis’ renowned Center of Creative Arts (COCA), we draw upon the talents of artists, designers, dancers and actors to deliver high-impact classes, seminars, conferences and retreats that build business skills and deliver true creative breakthroughs.
www.cocabiz.com
![Page 60: The Creativity Conundrum: The Seven Myths of Creativity Training](https://reader033.vdocuments.us/reader033/viewer/2022060107/5549eb3db4c9050d488b4f1e/html5/thumbnails/60.jpg)
Matthew Homann is the director of COCAbiz.
Matt @ COCAbiz.com
@MattHomann & @COCAbiz.