What is Gamification?

1

Application of

game mechanics

to workplace

activities… to

motivate and

measure

performance

2

Set Baseline: 10 Mechanics

3

Get Started: 3 Connections

4

1 2 3

Build Case Around

Company Priorities

Connect Priorities

and Metrics

Connect Metrics

and Challenges

Strategic Objective:Call Volume Reduction

KPI: First Call Resolution• Follow Processes

• Clarify Solution

Metric: Achieve FCR goal for two

consecutive months and receive

1,000 points

Level: Advance through three

levels—process, probing,

problems—with corresponding

badges

Audiences: 4 Profiles & 3 Segments

5

Design Thinking: 5+ Rewards

6

Momentum: 4 Strategies

7

Establish a rhythm for

releasing new levels and

challenges

Identify and retire unpopular,

ineffective and/or stale

challenges

Communicate individual and

group successes with

transparency

Connect gamification progress

to specific career paths

1 2

3 4

Measurement: 2 Formulas

8

1 – Globoforce, Workforce Mood Tracker, 2011. 2 – Towers Watson, 2012

Business Impact

ONBOARDINGReduce up to

50%

SKILLS

ATTRITION

70%+Take volunteer training

78%Reduction1

88%+believe they can havepositive impact2

CUSTOMERS

9

THANK YOU

@NICE_Systems

www.nice.com/engagedemployee

http://www.linkedin.com/company/nice-systems