1. @niels_insitesFLAWSOMESCREENCULTUREINFORMATIONCONSUMERPROFESSIONAL AMATEURSDEALERCHICSOCIAL EVERYTHING

2. Reality= TECHNOLOGY TAKESOVER WHAT SOCIAL &HUMAN ISALL ABOUT@niels_insites DATABASES COMMUNITY PANELS BIG DATA 3. @niels_insites 4. START FROM THEIROWN EXPERIENCEIMPROVING TRANSFERFLIGHT EXPERIENCE@niels_insites 5. InsightmentIdeation &Concept DevelopmentValidation3 Phases@niels_insites 6. Connecting the dots@niels_insites 7. Insightment communityInsight Activation communityOBSERVATIONFollow passengerson their journeyCROWDINTERPRETATIONGet in-depth insightsDISCUSSIONShape theinsights@niels_insites 8. @niels_insitesMY STORYMY OBSERVATIONMY INTERPRETATIONMY EVALUATION 9. The results?@niels_insites 10. @niels_insites 11. @niels_insites 12. subscribe to consumernewsStay tunedDear,The co-creation transfer project started justover a week ago and have gathered a lot of valuable inputfrom your transferring passengers.We hope you enjoyed the consumer news!The first phase is coming to an end and we are crafting our insights.In the beginning ofnext year. We arestarting with the co-creation of new ideas.So justfor the holidays we would like to ask you one hour of your time. We want you to play an onlinegame together with the frequent flyers in this study.The goals ofthe game is to analyse the needs from the transfer passengers. We will show you 5consumer stories and its your goal to describe as accurate as possible whatthe needs is from thispassenger.Your inputwill be showed to the passenger who posted the story. The customer will give you points: thebetter you have analysed their needs,the more points you can collect!No competition withouta price!Beside the honour you can also win this KLM sportbag:You can play the game until the 15thof December.We will announce the winner of the gam e on the 23th ofDecember!Let the game beginHungry for more consumer stories: Read more and complete customer stories on our Transfer newsweblog: (username: AFKL | password: AFKL2011!)ADDITIONAL INFORMATION@niels_insites 13. @niels_insites 14. Consumerinsights inspirethe nightlifeexperience oftomorrowHow to create the club of tomorrow? 15. Making the final selection on Pecha Kucha nightsin Milan, New York, Sao Paulo & TokyoCrowdsourcing emerging designersvia social media 16. The bar is interactive and allows you to order a beer,it even keeps track of who is next in line. 17. Leave your drink on the numbered shelfand go crazy on the dance floor. 18. H BUILDS CREDIBILTY IN DESIGN WORLD13.000 + V I S I T O R S3 MILLION + V I E W S O N V I C E T V ; 2 1 . 0 0 0 + V I E W S O F O D E M O V I E S- C O O L H U N T I N G + 250.000 VIEWS- W A L L P A P E R + 70.000 VIEWS + 600.000 print533 C O V E R A G E P I E C E S O N T H E C L U B + 1 4 I N D E P T H I N T E R V I E W S I thought Heinekens Milan concept club project was a real highlight of the Milan furniture fair.Ambitious in scope and extremely well executed,it really moved the brand forwardand positioned it as a defining forcewithin the design world.I was particularly impressed by the brands approach to mentoring and nurturing new design talent.Sunday Times: Style 19. What you DO to people isequally important aswhat you ASK@niels_insites THROUGH NOT TO 20. It is about HUMANS, not technology or panelsUse them as PARTNERS 20 to 40% UNIQUE insights@niels_insitesRESEARCH IS ABOUT ACTIVATIONKnowledgeTouchpointInternalThey do not pay attention to BORING things.We need to ENGAGE, and relate with our audiencesCreate IMPACT withinMake research a CONVERSATION starter 21. www.insites-consulting.com@niels_insitesEngagement inConsumer ConsultingBoards leads to howmany more on-topicdiscussions?Crowd interpretationleads what % of uniqueinsights? 22. linkedin.com/in/nielsschillewaert@niels_insitesniels@insites-consulting.comwww.insites-consulting.comNew York I London I Ghent I RotterdamManaging Partner