Download - The coin tree summarized 10-15
“The Coin Tree is a cloud-based storage,
exchange, and payment processing platform for bitcoin that leverages cutting edge transactional security to serve the ever
expanding virtual currency community. “
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CONFIDENTIAL | FOR DISCUSSION PURPOSES ONLY
What is The Coin Tree?
Bitcoin?
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1. Bitcoin is the first decentralized peer-to-peer payment network that is powered by its users with no central authority. In even simpler terms, Bitcoin is a network that enables a new payment system and a completely digital money.
2. High-security cryptography ensures that neither Bitcoins can be counterfeited nor transactions reversed so long as honest users control a majority of the network's computing power.
3. The total number of Bitcoins is limited to 21 million. To-date approximately13 million currently have been mined (created).
A rapidly growing, digital currency that is supply constrained, avoids
direct sovereign control, and is globally accepted.
What is
Bitcoin in the News
1. http://www.businessinsider.com/baml-initiates-coverage-on-bitcoin-2013-12 2. http://www.cnbc.com/id/101361590
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"We believe Bitcoin can become a major means of payment for e-commerce and may emerge as a serious competitor to traditional money transfer providers. As a medium of exchange, Bitcoin has clear potential for growth, in our view.“ David Woo, Head of Global Rates and Currencies Research at Bank of America Merrill Lynch Global Research: [1]
"The idea is very exciting. I think having a global currency where you don't have to spend all the money changing your currencies is admirable and whoever is behind bitcoin was brilliant."
Sir Richard Branson, CEO of Virgin Galactic: [2]
“The potential for disruption is enormous.” “We have elected to put out money and faith in a mathematical framework that is free of politics and human error.”
Jeremy Liew, Lightspeed Venture Partners
Tyler Winklevoss, Entrepreneur & Venture Capitalist
Vocabulary of Bitcoin
Blockchain Public ledger of all transactions of a cryptocurrency
Cryptocurrency Assets protected by strong cryptography
Private key A private key is a secret piece of data that proves your right
to spend bitcoins from a specific wallet through a
cryptographic signature.
Public/private key Codes used to validate transfer of cryptocurrency
Signature A cryptographic signature is a mathematical
mechanism that allows someone to prove ownership.
Tumbler A method for randomizing cryptocurrency storage
Vault A highly secured form of cryptocurrency storage
Wallet Form of cryptocurrency storage: software, web, etc.
Exchange Environment, often virtual, where crypto currency is traded
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• International • Early 20s – Early 40s • Highly educated in underlying technology • Individual consumers and merchants
Today
• International • Ages 18 – 55 • Moderately educated • Individuals and merchants
Tomorrow
• International • All ages • All educational backgrounds
5 years from now
• Users: 1,200,000 Merchants: 40,000 Current Market Size
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Customer Profile
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Where is Bitcoin
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Active Merchants on BitPay & CoinBase1
Value of Bitcoin transactions on 1st Day at TigerDirect 2
Increase from 2012 to 2013 in Merchant Transaction Volumes Using Bitcoin3
Used Today?
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1. http://en.wikipedia.org/wiki/Bitcoin 2. http://bitcoinboard.net/tigerdirect-processes-250000-bitcoin-payments-first-17-hours/ 3. http://blog.bitpay.com/2013/12/02/bitpay-drives-explosive-growth-in-bitcoin-commerce.html
Impact on Adoption Large barrier to entry for new users
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Access
Security
Storage
Distribution
The Coin Tree solves all 4 major dilemmas in Bitcoin adoption
Poor market delivery
Difficult to use storage solutions
Underdeveloped technology and protocol
Dilemma
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Issue: TCT Solution:
Issue: TCT Solution:
Issue: TCT Solution:
Issue: TCT Solution:
Creating a mobile and globally accepted easy to use platform decreasing the barrier of entry
TCT provides vault security though proprietary multi-signature technology
TCT provides insured cloud enabled storage as well as cash access to the stored asset
First movers advantage will provide a strong marketing launch platform for TCT’s offering
$ 31mm
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$ 33mm
$ 17mm
$ 40mm
Comparative Table
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Secure, Distributed, Next-Gen Wallet
Insurable, Verifiable Asset Class
Simplify Transactions & Use As Global Currency
Value Added Services and Exchange Platform
Growing People, Business, and Bitcoin Together
• Proprietary tumbling storage environment
• Multi signature insured protection
• Mobile transaction processes
• Removing barrier to entry for new users
The Coin Tree Value Proposition
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The Wallet Secure multi-cryptocurrency cloud system
The Vault Multi-signature storage and insurance
The Access Easy liquid access to stored asset through reloadable
prepaid cash cards The Merchant
Global merchant and payment processing solutions The Exchange
Marketplace for purchase and sale of bitcoin
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The Coin Tree Offering
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Management Team Andrew Durgee – CEO
Operational Engineering – Worcester Polytechnic Institute 10 years in digital marketing, project management, and product
development 5 Years in Bitcoin technology development
Isaac Waldron – COO Electrical Engineering – M.S. and B.S. – Worcester Polytechnic
Institute 7 years experience in applications engineering and software field
testing 5 Years in Bitcoin technology development
Board Members David Baxter
Senior-level Sales and Marketing executive with experience in Payments, Financial Services, Technology and E-Commerce within Fortune 100 and Start-Up organizations. David is currently the VP of Sales, EBPP for ACI Worldwide.
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Our Team and Board
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Elements for a Next Gen Insured Wallet: Instant Access Security/Insurance Mobile Application Responsive Customer Support Legitimacy Multi-Cryptocurrency Support
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Insured Wallet
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What is a Wallet? Form of cryptocurrency storage: software, web, etc.
All customer deposits, whether direct or via an exchange, will be stored within the Vault environment.
Once in the Vault signatures by multiple private keys are required to move BTC.
All BTC stored within TCT Vault will be insured against theft and loss.
Keys are stored in a way that system compromise is easily detected and halted, limiting impact to insurance.
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CONFIDENTIAL | FOR DISCUSSION PURPOSES ONLY
Vault
Wallet System
October 15, 2014
CONFIDENTIAL – FOR DISCUSSION PURPOSES ONLY
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The Coin Tree
Bitcoin Protocol
Web Browser Dedicated
Client
Wallet and Merchant Web Servers
Internal Key Management Servers
Insurer Key Management Servers Bitcoin Protocol Servers
TCT
Non-TCT
Solving the cryptocurrency liquidity problem: -Use, Store, Convert to Cash-
Debit cards Users have the ability to convert their bitcoin to local
fiat through use of their TCT debit card Allows for easy access to stored value of bitcoin
Account management Users will be able to access their account through
their mobile device Users will be able to reload cards from their mobile
application from anywhere in the world
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CONFIDENTIAL | FOR DISCUSSION PURPOSES ONLY
The Access
TCT Merchant
Payment processing POS integration Payment/asset storage Insurance Liquidation Internationally focused Consulting and payment implementation
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Solutions
The Exchange
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Elements for a successful exchange: Instant Access Mobile Application Multiple Tier Authentication Responsive Customer Support Legitimacy Direct Deposit Immediate Wallet Storage
What is an Exchange? Environment, often virtual, where crytocurrency is traded
Current Merchant
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• Current focus on exchange • Not internationally focused
• Not usable by average merchants • Difficult sign up process • Not internationally focused
• Signup requires application submission • Not internationally focused
Competitors
Storage Insurance Consulting and Implementation Merchant Processing Fees Exchange Fees Exchange Arbitration & Float Debit Card
Liquidation Fee Card Maintenance
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Revenue Sources
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Consumer Confidence
Current Consumer Confidence Issues: Lack of consumer confidence in products due to lack of
customer BTC domain knowledge creating large barrier to entry for new users.
High profile BTC hacking incidents have tarnished BTC reputation and stifled growth.
TCT Solutions:
TCT will align with insurance companies while building a high profile BoD in order to properly build consumer confidence.
TCT’s unique solution driving both legitimacy and security to the BTC sector will help to grow the user base while providing additional exposure for TCT itself.
TCT’s exchange environment will drive new customer acquisition being one of the few U.S. based exchanges.
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CONFIDENTIAL – FOR DISCUSSION PURPOSES ONLY
Marketing Current BTC Marketing Issues:
Failure to bring new technology and services through proper channels to public.
BTC start-ups are not properly budgeting for both digital and traditional marketing efforts.
TCT Marketing Solutions:
Using current news outlets hungry for BTC stories as a launch for platform.
Aggressive SEO/SEM strategies mixed with traditional targeted marketing allowing for maximum exposure while securing first movers advantage.
TCT’s exchange services will ensure aggressive and consistent customer growth. The exchange will allow for TCT to also provide a variety of value added services.
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