1

THE CHANGING

LANDSCAPE OF

DIGITAL BANKING

2

BANKING IS

BECOMING

MORE MOBILE

Due to the increase in

smartphone and tablet

users; a four-year trend

shows an increase

in preferences for

online banking.

39%prefer to do theirbanking online

60%of the U.S. populationown smartphones

Sources: http://www.aba.com/Press/Pages/100912PreferredBankingMethods.aspxhttp://www.comscore.com/Insights/Press_Releases/2013/6/comScore_Reports_May_2013_U.S._Smartphone_subscriber_Market_Share

3

MOBILE GAINS

TRACTION WITH

CONSUMERS

The main drivers behind

the increase in mobile

banking popularity are

customers in the 18-34

age demographic.

48%of smartphone owners have used mobile banking in the past 12 months

Sources: http://www.aba.com/Press/Pages/100912PreferredBankingMethods.aspxhttp://www.federalreserve.gov/econresdata/consumers-and-mobile-financial-services-report-201303.pdf

4

CUSTOMERS NEED

MOBILE OPTIMIZATION

40% of consumers will

turn to a competitor’s

website if their current

financial institution’s

site isn’t optimized for

mobile devices.

Sources: http://ssl.gstatic.com/think/docs/mobile-banking-trends-2012_research-studies.pdf

5

UNDERSTAND YOUR CUSTOMERS AND THE DIGITAL BANKING LANDSCAPE

Making digital-banking touch points

convenient requires understanding the

most productive uses for each specific

channel the customer employs to access

the financial institution.

6

Want to learn how

you can be on the

front-end of the

digital banking

revolution?

Visit us online at www2.csiweb.com/digital-bankingto download the full white paper!