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the case of Mo.Ve for
sustainable mobility in
metropolitan areas
Improving the quality of organisational decisions and accelerating their implementation:
Toni Muzi Falconi
Methodos S.p.A. – www.prconversations.comFERPILUMSA University (Rome)New York University (New York)
Thursday, 28 June 2007
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What is Mo.Ve ?researching
defining advocating
public and social policies for sustainable mobility in European
metropolitan areas
www.move-forum.net
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What does Mo.Ve do ?
develops the Association
organises initiatives
promotes international relations
supports scientific activities
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What does Mo.Ve do ?
Meetings with EU
institutions
Scientific Workshop
International Forum in Venice
National events
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What does Mo.Ve do ?
listen understand
interpret
attitudes
expectations
opinions
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Why does Mo.Ve do it ?
because it wants to have a say
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Why does Mo.Ve do it ?
to encourage
DIALOGUE
CONFRONTATION&
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“We are called to have a better understanding of the issue as a whole,
to understand the motives of one another, the reasons-why of the
different stakeholders of mobility. Each one of us have at heart the same
problem: the solution of liveability in our
cities”.Franco Lucchesi – Mo.Ve PresidentNovember 2006
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Any questions,
so far ?
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More in general … An organisation defines:
specific objective
valuesrules
behaviours strategy visionmission
… and should listen before taking decisions
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two main reasons
1organisation may decide whether to integrate expectations into the final decision …or, step back and rethink options…or, proceed in any case…
2if the organisation decides to integrate some expectancies – stakeholder group will support the pursuit or at least reduce hostilities… and … the organisation will be more aware of potential resistance
improving the quality of the decision
accelerating the implementation
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Nonetheless, organisational
leadership has
maintainsneeds to exercise
its discretional power of decision
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How ?Adapting existing research tools to a true understanding of stakeholder expectations,
Revise the communication to stakeholder needs
lead the organisation to change itself
in order to:
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Strategic role
Modifying organisation internally.
Modifying external scenario.
Operative role
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One step back …
Mo.Ve has advocated since 2003 stakeholder relationship
management.
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Modifying external scenario.
Operative role
Modifying organisation internally.Strategic
role
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Some refining… a. Segmenting
active / potential stakeholders from:
issue influencers
opinion leaders
end users
b. Measuring and evaluating
dynamics of content
impactquality of
relationships