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BY KATE PARHAM
CHEESE !"#$%&'()*$+,$-
Consumers want artisanal, fresh cheeses they won’t have to feel guilty about eating. Here’s how to get them to say, more cheese, please.
The Big CheeseDollarSales
% Chg vs. Yr Ago
DollarShare
Unit Sales
% Chg vs. Yr Ago
Avg PricePer Unit
CATEGORY - NATURAL CHEESE $7,586,567,000 2.19 100.00 2,526,076,000 0.72 $3.00
TOTAL PL NATURAL CHEESE $3,270,303,000 3.57 43.11 1,238,930,000 1.13 $2.64
NATURAL ALL OTHER FORMS $79,969,890 8.44 1.05 32,379,640 5.71 $2.47
PRIVATE LABEL NATURAL ALL OTHER FORMS $47,374,330 14.83 0.62 25,246,640 7.74 $1.88
NATURAL CHUNKS $2,462,663,000 (1.10) 32.46 716,205,800 (2.41) $3.44
PRIVATE LABEL NATURAL CHUNKS $918,750,600 (2.32) 12.11 294,611,400 (3.95) $3.12
NATURAL CRUMBLED $236,674,200 6.86 3.12 70,843,340 5.87 $3.34
PRIVATE LABEL NATURAL CRUMBLED $39,466,440 14.84 0.52 15,500,030 12.01 $2.55
NATURAL CUBE $53,207,410 (10.89) 0.70 16,886,580 (14.99) $3.15
PRIVATE LABEL NATURAL CUBE $17,575,880 (4.34) 0.23 6,102,901 (4.97) $2.88
NATURAL SHREDDED CHEESE $2,575,841,000 3.69 33.95 988,843,500 1.47 $2.60
PRIVATE LABEL NATURAL SHREDDED CHEESE $1,425,549,000 4.70 18.79 567,322,400 1.57 $2.51
NATURAL SLICES $985,049,900 5.54 12.98 316,271,500 5.43 $3.11
PRIVATE LABEL NATURAL SLICES $392,968,800 9.68 5.18 149,125,700 8.08 $2.64
NATURAL STRING CHEESE $639,654,800 5.52 8.43 221,861,000 1.06 $2.88
PRIVATE LABEL NATURAL STRING CHEESE $220,674,900 15.29 2.91 107,735,100 4.05 $2.05
RFG GRATED CHEESE $115,404,500 6.06 1.52 33,125,650 8.12 $3.48
PRIVATE LABEL RFG GRATED CHEESE $62,234,680 (3.09) 0.82 21,012,030 (1.22) $2.96
RICOTTA CHEESE $190,926,400 0.45 2.52 56,631,380 (0.98) $3.37
PRIVATE LABEL RICOTTA CHEESE $69,456,340 4.03 0.92 24,625,970 3.58 $2.82
SS GRATED CHEESE $247,175,900 (3.57) 3.26 73,027,620 (2.44) $3.38
PRIVATE LABEL SS GRATED CHEESE $76,252,180 (5.36) 1.01 27,648,100 (6.30) $2.76
CATEGORY - PROCESSED CHEESE $2,114,031,000 0.72 100.00 703,082,600 (1.46) $3.01
Total PL Processed Cheese $482,669,600 0.90 22.83 207,730,700 (3.23) $2.32
AEROSOL/SQUEEZABLE CHEESE SPREADS $64,139,640 (1.26) 3.03 17,714,430 (0.36) $3.62
PRIVATE LABEL AEROSOL/SQUEEZABLE CHEESE SPREADS $5,955,176 0.07 0.28 2,253,719 4.32 $2.64
CHEESE SPREADS/BALLS $379,806,300 11.25 17.97 102,265,800 10.91 $3.71
PRIVATE LABEL CHEESE SPREADS/BALLS $27,436,450 22.99 1.30 8,870,851 14.34 $3.09
PROCESSED/IMITATION CHEESE-ALL OTHER $45,788,580 26.69 2.17 15,907,410 35.00 $2.88
PRIVATE LABEL PROCESSED/IMITATION CHEESE-ALL OTHER $11,285,250 2.24 0.53 5,294,635 (2.11) $2.13
PROCESSED/IMITATION CHEESE-LOAF $279,901,700 2.72 13.24 61,210,010 (2.85) $4.57
PRIVATE LABEL PROCESSED/IMITATION CHEESE-LOAF $19,145,760 4.67 0.91 4,686,987 2.52 $4.08
PROCESSED/IMITATION CHEESE-SHREDDED $36,441,550 9.83 1.72 17,207,690 3.08 $2.12
PRIVATE LABEL PROCESSED/IMITATION CHEESE-SHREDDED $14,578,230 5.44 0.69 8,579,125 (2.93) $1.70
PROCESSED/IMITATION CHEESE-SLICES $1,307,954,000 (3.17) 61.87 488,777,300 (4.54) $2.68
PRIVATE LABEL PROCESSED/IMITATION CHEESE-SLICES $404,268,700 (0.66) 19.12 178,045,400 (4.24) $2.27
Source: SymphonyIRI Group, Chicago. TOTAL U.S. FDMx (supermarkets, drugstores, and mass merchandise retailers excluding Wal-Mart, club stores and C-stores) sales for the 52 weeks ended March 20, 2011.
CHEESE PERFORMANCE
WWW.PRIVATELABELBUYER.COM JUN E 2 0 11 PLBUYER 29
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CHEESE!"#$%&'()*$+,$-
The Authority on Private Label
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30 PLBUYER JUN E 2 0 11 WWW.PRIVATELABELBUYER.COM
GETSpicy
For over fifty years LLiDestri FFooods has been aass ggoooodd aass iitt ggeettsswhile producing some of the food industries highest quality
Paasta Sauce & Alfredo Saauce, Sallsa & Coon QQueesoo,, Cookkinngg Wiinness,, Vinegaars, Infuused Oills, Speciialty Syyrups, Baarbbecue SSaauuccees aanndd Driinnkk MMiixerss.
We produce all of our all-natural products with the highest quality ingredients in our four state-of-the-arrt USDAA--aapproovveedd ppllanttss.
To find out how our family can look after your private label needs, contact: EEdward PP. Salzanno • Exeecutive VVice Preessident//CCOO •2011..944.123333
wwww.lidesttrifoodss.com
AS GOOD AS IT GETS
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