Download - The benefits of split testing
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The Benefits of Split Testing
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Have you ever purchased anything from Amazon?
Clicked on a Facebook ad?
Been on Groupon?
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Chances are you’ve already been part of a split test!
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As a marketer, the ability to test whether or not something works for your site is crucial.
And that’s all split testing essentially is.
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Split testing is the process of learning to speak your market’s language in the easiest and fastest way possible.
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It’s Not As Complicated As You May Think
• It starts with a simple installation of tracking code on your pages.
• It will do is load up multiple versions of the same page for different sets of visitors so that you can directly determine how effective one is against the other(s).
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Two Most Common Types Of Split Testing
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1. A/B Testing• Involves testing a single element of
your page• It could be anything: a headline, an
image, long-form copy vs. VSL, etc.
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2. Multivariate Testing
• Involves testing multiple elements and its combinations on one page versus another combination on another
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With multivariate testing you will need an enormous amount of traffic to get credible results; something that new
websites may not have yet.
A/B testing tells you easier than Multivariate testing what your site visitors like or want
based on the test results.
Multivariate Testing
A/B Testing
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What Are The Benefits Of Split Testing?
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No More Guessing!• The most important part of
testing is the hypothesis.• Example: “Curiosity-driven
headlines are more likely to get my audiences to click on blog posts and explore my website.”
• Your hypothesis can be correct (or not) and split testing is the only way you can tell for sure
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Measurable Results• Think of your website as yourself
and the audience you want to reach as the foreign country
• The earlier you begin to speak their language, the easier it will be to find out how you can communicate effectively
• You can track this via:- Site visits- Audience engagement- Revenue- Clicks
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Easy To Get Started
• For little to no cost, you have the chance to improve your website so that you don’t lose touch with your audience
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Is your website doing as well as you think it is?
Is that particular copy really the best to use?
Should you choose a better image?
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Your Seriously Simple Marketing Hack
1. Go to Visual Website Optimizer
2. Sign up for the FREE 30-day trial.
3. Mouse over “Tools”, click “Get Tracking Code”, copy the VWO Tracking Code, and insert the code on your site.
4. You’ll get to test up to a thousand visitors for free!