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The beginning of an
exciting journeyHapag-Lloyd – Number one for quality
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Our industry has changed significantly
2,52,3
1,5
0,8 0,8 0,7 0,7 0,6 0,6 0,5 0,5 0,5 0,5 0,4 0,4 0,3 0,3 0,3 0,3 0,3
CMA
CGM
MSC HanjinMaersk Hapag-
Lloyd
COSCOEver-
green
APL CSCL MOL NYK Hamburg
Süd
OOCL Yang
Ming
PIL K-Line ZIM Hyundai UASC CSAV
1,6
1,10,6
0,4 0,4
Cosco & OOCL PILYang MingMSCMaersk /
Hamburg Süd
EvergreenCMA CGM
/ APL
Hapag-Lloyd ONE Hyundai ZIM
3.9
3.2
2.7 2.6
1.6
0.4
Ran
kin
g a
s o
f 2018
Ran
kin
g e
nd
of
2013
Carrier capacity [TEU m]
Industry consolidation
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We are stronger today and have the best expertise on board
~12,000employees
+46%revenue
Vessel fleet
2014
1.0mTEU
Today
1.6m TEU
20
14
1.6
m T
EU
Tod
ay
2.6
m T
EU
Container fleet
Opera
tions
People
We have continued to build on our strengths: strong process quality, single operational backbone, and exceptional people
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We have been listening to you – and now we
have created a strategy based on your
feedback
Market
research with
+4,000customers
30in-depth
interviews
Are, what we
found out
matter most
to you!
Quality
Reliability Dependability
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This is why our strategy has these
overarching goals
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Profitable
throughout
the cycle
Number
one for
quality
Global
player
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Our strategy is based on a number of core elements
Differentiation Digitalisation Agile organisation
Sustainable value creation
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We will differentiate ourselves from our competitors
1. Number one for quality
2. Superior land-side
capabilities
3. Further growth in selected
attractive markets
4. Environmental responsibility
5. Best-in-class web channel
6. Opportunistic mergers and
acquisitions
1 2 3
4 5 6
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Quick Quotes
Generate instant quotes
online anywhere and
anytime
We will invest more in digitalisation
We want to simplify shipping and are innovating across
the whole supply chain – and we have already started
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We want to build an agile organisation
… reshape our organisational structure to become faster in execution and decision-making
… ensure that we are able to adjust to your needs quicker than our competitors
… become more agile and analytically driven
… automate repetitive tasks to release capacity for innovation to improve services and
continuously generate additional value for you
Our aim is to …
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Many initiatives have already started
Procurement Superior land-
side services
Revenue
Management
Attractive
markets
E.g.
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Integrated market
test in Italy
Strengthened our
market position, for
example in Africa
Contribution boost
initiative
Pilots in
Benelux, Singapore
and Germany
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What does this mean for you?
Our Strategy 2023 puts you, as our customer, in focus
Our Vision:
To be the benchmark of the container shipping industry, setting the quality
standard, thereby creating true value for you
Hapag-Lloyd – Number one for quality
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Our journey starts
now!
If you have any questions,
please contact us: