Transcript
Page 1: The Avengers Synergy

The Avengers Synergy

Page 2: The Avengers Synergy

The Avengers Assemble (UK) is the 3rd highest grossing film of all time, produced in 2012 by Marvel Studios, a subsidiary of Marvel Entertainment, which is owned by multinational conglomerate corporation Walt Disney.

Marvel Entertainment also made a deal with games development company Ubisoft to bring out a video game “Avengers: Battle For Earth”, however it is only available for Xbox 360 and the Wii U.

It had a total budget of $220,000,000, but it made over $1BN in the box office.

All-star cast including Robert Downey Jr, Scarlett Johansson, Chris Evans, Mark Ruffalo, Chris Hemsworth, Jeremy Renner, Tom Hiddleston, Clark Gregg and Samuel L Jackson.

Page 3: The Avengers Synergy

What is Synergy?

Synergy – Two or more things coming together to achieve a result not independently possible.

In the film world, this means companies try to make as much profit as possible by making deals and spreading across different industries e.g. Music, Merchandise, Gaming

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How is The Avengers an example of Synergy?

Film – Marvel StudiosSoundtrack – Marvel MusicGaming – “The Avengers: Battle For Earth” Xbox 360 (Microsoft) and Wii U (Nintendo)DVD – Blu Ray, DVD, Digital Download (iTunes)Other companies in charge of merchandise such as toys, posters, clothing, tie-in comics

The preliminary films such as Captain America: The First Avenger, Iron Man 1 and 2, Thor and The Hulk 1 and 2 acted as free promotion for the film, with hints of the next film at the end of the credits


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