Lesson 8
Presentation & Product Options
Presented by:
Caroline Callaghan Wedding Photography Educator
B.A. (Hons) Photography
[email protected]@shawacademy.com
The Art of Wedding Photography– Part I
Lesson 7 Recap
Managing your files Renaming Files Batch Processing Editing Before & Afters
Summary
Course Interaction
Next Steps
Q & A
Today’s Lesson
Presenting your work Product options Tips for selecting suppliers
Summary
Course Interaction
Next Steps
Q & A
• Don’t sell yourself short with sloppy presentation
• Need to make money from after sales
• Want to offer clients the best available options
Why Learn About Wedding Photography?
Getting the Images to your Clients
• Facebook “teaser”
• Online clients Gallery
• Send a disc/usb with images
• Slide show
• Contact sheet/book
• What facilities do you have for viewing and show casing the work?
• Are you doing an album?
• Do you want the opportunity to up sell?
• Turn around time for wedding album?
To Consider
• Easy to share log ins with friends
• Drives traffic to your website
• Quick turnaround
Online Clients Gallery
Cons:
• Clients will print their own images
• No urgency to choose images
Pros:
• Practical for High Resolution images
• Couple choose images at home
Disc or USB Stick
Pros:
Build the excitement
Can invite family & close friends
Better chance of upselling
Cons:
Can be difficult to arrange time
Involves big time investment
Involves investing in more equipment
Slide Show
Pros:
• Clients will have a (mini) print of each
image
• Useful for clients when ordering album/prints
Cons:
• Harder to show to family/friends
Contact Sheet/Book
Traditional Album:
• Images placed on top of page
• May have interleaving
• Limited options for arranging
pictures
Products-Albums
Matted Album
Traditional & contemporary options
Images placed behind matts
Modern = unlimited layouts
Traditional = limited layouts
Products-Albums
Matted Album
• Traditional & contemporary options
• Images placed behind matts
• Traditional = limited layouts
• Modern = greater layout options
Products-Albums
Magazine Style:
• Images are your pages
• Unlimited design potential
• Modern design
• Software can generate
preview of layout for clients
Products-Albums
Magazine Style:
• Images are your pages
• Unlimited design potential
• Modern design
• Software can generate
preview of layout for clients
Products-Albums
• Jorgensen, Uk
• Folio albums, Uk
• GraphiStudio, Italy
• Seldex, Australia
• Queensbury, New Zealand
• Asuka books, USA
• Renaissance albums, USA
• Bonmatch, Canada
• Etsy.com (general products)
Album Suppliers
• Perfect for upsell
• Can offer packages
• Can offer a huge range
• Consider “signature frame”
Frames
• Work with Professional Photographers
• Offer colour correcting & calibrating your screens to their profiles
• Offer retouching and design services
• Quick turnaround times
• Bulk & sample discounts
• Visit trade shows
Tips for finding suppliers
Summary
Presenting your work Product options Tips for selecting suppliers
o Next step…UPP?
o We’re here to help, so contact us anytime!