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The art of hooking the reader: catchy headlines explained
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Context
Titles without context need to be relevant. Make sure your title is relevant so it draws people in.
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Simple titles are most shareable. Bear in mind character limits on social networks.
Keep it simple
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Create a Sense of intrigue
A headline such as Discover the key to
writing amazing headlines
is great because it’s promising something
to the reader.
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A phrase like 'discover the key' is the dangling carrot that will lure your reader in. To find out this new secret they must click and read on.
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Consider the numbers game
Numbered list headlines let your audience know exactly what to expect, and it’s likely to be just the information they are after.
Image credit: Pinterest
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Grab their attention
Be different, funny, entertaining, controversial, fun, interesting, shocking... Anything but boring!
