Download - The Affiliate 2 0 Litmus Test
The Affiliate 2.0 Litmus Test
Moderated by Stephanie Agresta
Stephanie Agresta Consulting
Panel IntroductionsStephanie Agresta, CEO, Stephanie
Agresta Consulting (Moderator) Glenn Meyers, Founder and CEO,
myTriggers.comWayne Porter, Co-founder,
ReveNews.com Tim Storm, CEO, FatWallet, Inc. Andrew Weinreich, CEO, MeetMoi.com
How Web2.0 Effects the Affiliate Landscape
Defining Web2.0Understanding Affiliate Business Models
through the Web2.0 LensCurrent & Future Revenue StreamsMicro and Macro Trends driving this new
worldPros & Cons of CommunityFuture of User Generated Content
What is Web2.0?
Web 2.0, a phrase coined by O'Reilly Media in 2004, refers to a perceived or proposed second generation of Internet-based services—such as social networking sites, wikis, communication tools, and folksonomies—that emphasize online collaboration and sharing among users. O'Reilly Media, in collaboration with MediaLive International, used the phrase as a title for a series of conferences, and since 2004 the phrase has been loosely adopted by some technical and marketing communities. Its exact meaning has been open to debate, and some experts, notably Tim Berners Lee, have questioned whether the term has meaning.
At-A-Glance
Web 1.0 Web 2.0
DoubleClick --> Google AdSense
Ofoto --> Flickr
Akamai --> BitTorrent
mp3.com --> Napster
Britannica Online --> Wikipedia
personal websites --> blogging
evite --> upcoming.org and EVDB
domain name speculation -->search engine optimization
page views --> cost per click
screen scraping --> web services
publishing --> participation
content management systems
--> wikis
directories (taxonomy) --> tagging ("folksonomy")
stickiness --> syndication
What Is Web 2.0Design Patterns and Business Models for the Next Generation of Softwareby Tim O'Reilly09/30/2005
Glenn Meyers, Founder and CEO,
myTriggers.com
What is myTriggers.com?
myTriggers.com is the future of web based comparison shopping. Our model eliminates click fraud and skewed search results, delivering high converting traffic to our merchants.
myTriggers.com operates purely on a Cost Per Action model. We do not charge for inclusion in search results or accept payment for better placement. Search results are served to users based on relevance to their search terms.
The company receives commission only when a sale is made. Our interests are completely aligned with our users and there is no advertising, gaming of search results, or search manipulation of any kind.
How Does it Work?
myTriggers.com delivers the best possible search experience instantly and then continues to search the Web for new results, ultimately letting users search while they sleep.
The service lets users enter search criteria for any item or product along with the maximum price they are willing to pay. After entering the search criteria just once, myTriggers.com delivers all existing Web search results immediately to the user.
A user may then choose to save, or Trigger, their search and any time a new item matching the search criteria hits the Web, the notification is automatically sent directly to the user via the method of their choice (email, RSS feed, or text messaging) as frequently as the user specifies. Users can view a search history of all Triggered items and results, and can sort items by date, price, or merchant.
myTriggers.com Affiliate Program
Key Benefits: True revenue sharing
We offer our affiliates 50% of our fees on every sale that they bring us.
Prebuilt Customized Controls Affiliates can choose from a wide range of ad sizes and
content that they can customize to easily integrate into their existing website, blog or social networking profile.
Support Affiliates have direct access to our technical staff and
their own tracking page where they can monitor their success in the program.
Target Your Specific User-base
We offer a variety of campaign choices powered by myTriggers.com Targeted product offerings specific to your
audience Search boxes, category listings, product images
with direct links to product results Updated options based on current market
trends and hot products Direct your users to exactly what they are
looking for
Samples of the Pre-built controls with varied content, size and function
Customization options
We provide further customization of the search boxes. Change outline, colors and code options
Auto-generate code in HTML, JavaScript or iFrame format for simple copy and paste onto your page.
Preview:
Flyfish.com Marketplace Powered by myTriggers
The Only CPA Based CSE API Available
VIBE.com Mall Powered by myTriggers.com The Only CPA Based CSE API Available
Wayne Porter, Co-founder,
ReveNews.com
Web 2.0 Example SLV
SecondLifeVideo.com (Beta Experiment) Testing Steve Rosenbaum’s Magnify Platform
Met through blogging on censorship of Adwords Disparate areas – connections in other community
Aggregates Niche “Machinima” Video UGE- User Generated Content Independent Media
No traditional community tools at this time (blogs, message boards, etc)
Community formation happening with minimal social media optimization
Uses widgets to self-propagate
Web 2.0 Example SLV
Key Value Drivers SecondLifeVideo.com Research Atypical community formation Sample META DATA
Video Rating RSS Tags Widgets API (In Build)
Web 2.0 Example SLV Insight
One Video on YouTube vs. SLV One month time period ~120 views on YouTube ~1000+ views Niche beats Goliath Meta Data and Community Reveal Insights
Low Cost Platform Knowledge of CSS Time
Web 2.0 Example SPG
Early use of Web 2.0 infrastructure RSS
Counts Problematic Software- Greynets Stories & Articles
Adoption of Blogging by “Light Ranger Force” RSS
Alliances Insider Feedback Press and Social Media (e.g. high profile stories) Speaking Engagements
Web 2.0 Example SPG
SpywareGuide.com Leading Voice on Security Stories Regular Mentions in Press & Social Media
Digg Slashdot BoingBoing Traditional Media e.g. Washington Post, eWeek
Adoption of Story Telling Paradigm to Educate & Amplify the Message Creates Feedback Loop…
Web 2.0 SPG
Creation of rich feedback loop Intel from helpdesk, blogged stories Intel from tipsters, whistleblowers Intel from grass root sites Intel from software users, clients
Intelligence synthesized- New Intelligence Global Research Team Sophisticated back end business processes
MD5 Signatures File Paths, Structures, Paths, Keys
Web 2.0 Key Insights
Platform where we see an aesthetically pleasing fusion of data-driven services to create new dynamic services. This leads to new data and new insights. Creation of New Data- Think “Meta Data” Still in nascent phase- even metrics lacking in texture and tone Mastery and/or deployment of API critical in future. Harnesses community power in new ways More use of AJAX – potential for more security holes.
More vulnerable to CSS and MySQL Injection Attacks Less vulnerable to manipulation e.g. spyware and voting
Not always “visible” by Search Engines Search is not Everything.
Tim Storm, CEO,
FatWallet, Inc.
Andrew Weinreich, CEO,
MeetMoi.com
MeetMoi – Mobile Social Networking
Mission Statement
To create the largest mobile dating community.
What is Web 2.0?
Web 2.0. New implementations of old ideas.
Built differentlyDistributed differentlyNew Cost Structures
Social Networking Goes Mobile
Contributing Factors:
Interoperability of network carriers Widespread adoption of SMS Micro payments enabled by carrier infrastructure Worldwide adoption of location based services Broken business models of closed communities
MeetMoi Implementation: Premium SMS
5 Simple Steps1. Ask people to identify their location from their
cell phone.2. Convert location to precise latitude and
longitude coordinates with geocoder database.3. Use algorithm to plot distance between
members.4. Send profiles to users via text messaging5. Allow them to communicate anonymously with
others through SMS through the MeetMoi gateway
Marketing Strategy
Viral growth Build functionality to encourage word of mouth
growth
Affiliates Revenue Share Hub and Spoke Model: encourage companies
to build mobile dating applications under their brand.
Mobile Dating Offered to Traditional Affiliates
Community Pages
Viral Marketing.
No revenue share. Cool Factor.
New Types of Affiliates
Q & A with the Panel
Thank You 2.0