THE A-ROD

SCANDAL

A SP O R T S M

A R K E T I NG C

A S E ST U D Y

The StoryThe MLB suspended 13 players based on their

involvement with Biogenesis of America • Anti-aging clinic in Florida• Players accused of using performance enhancing drugs,

specifically human growth hormones• All 13 players were suspended• Most were for 50 games and start immediately

A-Rod• Alexander Rodriguez also confessed to using

performance enhancing drugs while playing college

baseball

• While this information technically can’t be used against

him, the MLB wants him to be suspended longer

• A-Rod is fighting the MLB, therefore the suspension

hasn’t started

A-Rod Speaks Out