I F D O N D R A P E RT W E E T E D
I F D O N D R A P E RT W E E T E D
10 BestCopywritingFormulas
10 BestCopywritingFormulasFor Great Engagement on Social Media!*
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To be an efficient writer,keep your tools handy.You don’t have to recreatethe wheel every time.
- Demian Farnworth
1. Before – After – Bridge
Before – Here’s your world …
After – Imagine what it’d be like, having Problem A solved …
Bridge – Here’s how to get there.
2. Problem – Agitate – Solve
Identify a problem
Agitate the problem
Solve the problem
3. F.A.B.
Features – What you or your productcan do
Advantages – Why this is helpful
Benefits – What it means for theperson reading
4. The 4 C’s
Clear
Concise
Compelling
Credible
5. The 4 U’s
Useful – Be useful to the reader
Urgent – Provide a sense of urgency
Unique – Convey the idea that the main benefit issomehow unique
Ultra-specific – Be ultra-specific with all of theabove
6. AIDA
Attention – Get the reader’s attention
Interest – Interesting and fresh information thatappeals to the reader
Desire – Benefits of your product/service/idea andproof that it does what you say
Action – Ask for a response
7. A FOREST
A – AlliterationF – FactsO – OpinionsR – RepetitionE – ExamplesS – StatisticsT – Threes (Repeat something three timesto make it memorable)
8. The 5 basic objections
1. I don’t have enough time.
2. I don’t have enough money.
3. It won’t work for me.
4. I don’t believe you.
5. I don’t need it.
9. PPPP
Picture – Paint a picture that gets attention andcreates desire
Promise – Describe how yourproduct/service/idea will deliver
Prove – Provide support for your promise
Push – Ask your reader to commit
10. The 1 – 2 – 3 – 4 Formula
1. What I’ve got for you
2. What it’s going to do for you
3. Who am I?
4. What you need to do next
See the Full Listof 27 CopywritingFormulashttp://bit.ly/copy-formulas