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"that dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement, regardless of social class or circumstances of birth”
What is the American Dream?
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EconomicsMarketing Co-Op
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Economics DefinedEconomy: the organized way a nation provides for
the needs and wants of it’s people
Economics: the management of the production, distribution and consumption of goods and services
(meeting unlimited wants with limited resources)
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Economic Activities
1. Production: Make It!
2. Consumption: Use It!
3. Exchange: Trade It!
4. Distribution: Give It Out!
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Economic Resources
Human Resources
Natural Resources Capital Goods
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Human ResourcesPeopleOnly some of the world’s people are willing and
able to work
There may be a shortage of workers for a certain job or profession
• People lack training or skills needed (computers, police force)
• People are not interested in filling certain jobs (fast food, janitorial work)
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Natural Resources
NatureResources found in nature that can be used to
produce goods or services• Examples:
– Wildlife, plant life, bodies of water, weather conditions, minerals, natural gas, etc.
Natural resources become economic resources when used in production of goods and services
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Capital Goods
Materials, such as machinery, used to produce a finished product
Reflects the state of technology that exists in society• Examples:
– Machinery, buildings, transportation, furniture, computer equipment (technology), etc.
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Economic Resources
RESOURCES
HUMAN
NATURAL
CAPITAL
Why is resource limited?
Must be willing and able, lack of training
Earth is finite, pollution, wrong season, drought
Break (need repair), don’t last, poor quality
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Human Resources Affect on Business
How do employers deal with a shortage of workers for a certain job or profession?
Offer higher wages
Offer training and retraining
Increase promotions/incentives
Increase technology
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Natural Resources Affect on Business
All natural resources are limited
Some of the earth’s resources are difficult and costly to obtain
Not all countries have the ability to tap into all of their natural resources (lack technology and equitment)
When natural resources are limited, prices go up on products that require these resources (gas)
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Capital Goods Affect on Business
Companies try to maintain the capital goods they already have to minimize cost
Companies look for alternative capital goods to increase profit and get an edge of competitors
They modify current technology to become more efficient
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Three Economic Questions
What countries ask themselves when considering economic decisions
• What product or services to produce
• How to produce those products and services
• For whom to produce the products and services
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Economic Goods and Services
Economic Good: Tangible Item
Economic Service: Intangible•
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Needs vs. Wants
NEEDS WANTS
something you have to have
something you would like to have
VS.
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Economic Wants
WANTS
Non-Economic
Economic
Why are wants always unlimited?
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Scarcity
The difference between what consumers want and need and what the available resources are
Unlimited Wants -
Limited Resources = SCARCITY
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Economic Choices
Trade Off
Opportunity Costs
Envelope A Envelope Bor
Everything you gave up by making that choice
Having to make a choice between two or more things