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adnerds.com
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AdNerds is simple math
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AdNerds = A^T
A = AdvertisingT = Technology
TA
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AdNerds = A^T
A = AdvertisingT = Technology
TA
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Radical does mean shit to us.
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Analogsucks
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Analogsucks
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The internet has johnnyfied every single one of us.
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The internet has johnnyfied every single one of us.
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Analog will have to adapt to the online model somehow.
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Spamsucks
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Spamsucks
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Blasting messages at masses.
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Spam will be filtered out and therefore non-existent.
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Swarmingrocks
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Swarmingrocks
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Advertising of the future.
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Swarming is the new advertising.
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Consumersrock
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Consumersrock
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Media means people.
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Consumers are allies first.
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As far as communication goes, consumers are even more powerful
than advertisers.
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consumers
collaborators
distributors
creators
85%
9%
5%
1%
The participation inequality
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The social technographics profile
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Google has become every advertiser’s homepage
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Bird illustrations by Luc Latulippe (www.luclatulippe.com).
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Life is public. So is business.
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!"#$%&'()&*++,-&
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QO2$D2&7;&123&;7%%7<$0C&4DF705&4#3&B78&%$I3%B&17&"3#;7#>&$0&123&03R1&12#33&>70125ST
Total (n=243) Before Viewing Prank Video
After Viewing Prank Video
After Viewing Apology Video
Go to a Domino’s
Order Domino’s for delivery
Visit Domino’s website
Search for information on Domino’s
Watch an advertisement/commercial on Domino’s
29% 10% 20%46% 15% 24%25% 14% 24%14% 10% 20%61% 27% 42%
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Q=7&B78&12$0I&123&4"7%7CB#"7053&9$:37%3453:&EB&=7>$07P5&UG!&
@#35$:301)&@41#$DI&=7B%3)&<45&3J3DF93&$0DF;B$0C&40:ල#$0C&
=7>$07P5&$>4C3&4V3#&12$5&$0D$:301ST
Total (n=243) Total
YES
SOMEWHAT
NO
31%
60%
9%
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How can you quickly catch and respond effectively to similar social-networking attacks?
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Monitor social media.
Respond quickly.
Respond at the flashpoint.
Educate workers.
Foster a positive culture.
Set clear guidelines.
How can you quickly catch and respond effectively to similar social-networking attacks?
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“My post is not with the flight being late. Nor the “fix engine light” they were getting.
I want them to take alllllllllll the time they need to make sure the plane is
working. Check it five times for all I care. I just want to get home in one piece.”
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“My post is the lack of communication, service and the
fact that I am disappointed by @JetBlue.”
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2005
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2007
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2009
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0
100.000
200.000
300.000
400.000
81.000100.000 109.884
8.500 15.000 35.90233.000
75.000
319.486
2005 2007 2009
Unique visits Registered Games played
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0
10.000
20.000
30.000
40.000
20.257
15.645
2009
Traditional Facebook
{35.902
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00:09:01
Time spent.
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Nerds will rule the world. Starting with advertising first.
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