Download - Textual Poachers
Nick EngelIMS 390B
http://www.youtube.com/watch?v=rvDbVFB2iUE
Crank That (Soulja Boy) released by Soulja Boy on May 2, 2007
Video premiered on August 9, 2007
Music video featured signature “Soulja Boy Dance”
Barney & Fiends was created in 1987 and first premiered on PBS in 1992
The main audience of the television show is preschool children
Other main characters featured include Baby Bop, BJ, and Riff
Barney Crank That Soulja Boy was added to YouTube on October 10, 2007
As of today the video has been viewed over 1,500,000 times.
Other versions include SpongeBob, Dora the Explorer, and Alvin and the Chipmunks
Sometimes, images are borrowed from their original narrative context and made to tell fundamentally different stories
Constructing your own story
Response to mass media
Benjamin – Mechanical Reproduction-Experience of art is freed from place and ritual and instead brought under the gaze and control of a mass audience, leading to a shattering of the aura
McLuhan - Medium is the Massage-The form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived
Sites like YouTube’s impact on culture
Matt Welch/Jack Shafer - Media monotony -New technology, more competition
Gilder - Life After Television -Video business will resemble the book business
Ferguson-Slightly hyperactive male adolescent
Sources Textual Poaching Significance Benjamin Medium is the Massage YouTube Media Monotony Life After Television Ferguson