Download - Texas Pioneer Foundation
Fishing for Alumni with New Media Brad Harbaugh
Photo courtesy of www.resolutecharters.com
Today’s Presentation - Outline
Presentation Takeaway
Brad Harbaughwww.bradharbaugh.com
Power Point will be available on
SlideShare.net
www.slideshare.net/bharbaugh
Thank You
CPS Alumni Liaison
3rd Largest School District in the Country420,000 Students
43,000 Staff640 Schools
Department of External Affairs and Partnerships
300+ long-term partnerships for schools
1,400+ participants in annual Principal for a Day event
$200 million in competitive grants /two years
Placement of donated items in over 300 schools
helpcps.org
PartnershipsCore Components
1. CEO / Executive Level Participation
2. Employee Volunteer Activities3. Resources and Donations
677 participants in 1998 to over 1400 in 2010
Leaders from all sectors of business and government
Outstanding School Partnership Award
Launches long term partnerships for schools
Principal for a Day
Free Things1,000,000 paperback books
3 semi truck loads of paper
150,000 Deodorants
1000 Computers
VolunteersMatch groups of volunteers
to
schools
Maintain directory of volunteer
opportunities
Free Things & Volunteers
3 million living alumni
Free to register and use
Interactive page for every school in CPS history (1300 schools)
Graduation records 1873-1973
350 alumni on honor roll
cpsalumni.org
Alumni Website - School Page
300 notable alumni from every field of human endeavor
7 Nobel Prize Winners, 5 Pulitzer Prize Winners, 8 Oscar
Winners, 25 Grammy Award Winners, 8 Fortune 1000 CEO’s
iTunes mix featuring 53 CPS alumni musicians
Walt Disney
Lou Rawls
Dinah Washington
Don
Cornelius
Sam Cooke Elliot Ness
Mae
Jemison
Chaka Khan Dennis
DeYoung Knute
Rockne
Juwan Howard
Mr. T
Harrison Ford
Benny
Goodman
Maurice Cheeks
Amelia Earhart
Pat Sajek Suze Orman
Jennifer
Hudson Bernie Mac
Hugh HefnerGwendolyn
Brooks
Honor Roll
Back to School Postcard 2009
Graduation Records
Class Reunions
Alumni Donors
Online Donation PageCredit Card DonationsInstant Tax Receipt for DonorsRecurring DonationsUsed by Any CPS School or Dept
CPSdonation.org
Photo Contest Winners
1st PlaceRoosevelt 1966
2nd PlaceColeman 1891
3rd PlaceNewberry 2008
• Living Relatives of CPS School Namesakes• Serve as Principals for a Day• Long term connections are made• We want our students to know history• We want our students to appreciate that
individuals make a difference
Relatives found for over 230 school namesakes
• Jane Addams• Susan B Anthony• Alexander Graham Bell• Orville T Wright• Henry Clay• Miles Davis• Walt Disney• Nathan Hale• Andrew Jackson• John F. Kennedy• Francis Scott Key• Martin Luther King, Jr.• James Madison• Jesse Owens• Edgar Allen Poe
CPS Family Tree Project
Social Networking: Hubs vs. Spokes
Hub
You
Hub
Hub
Hub
Hub
Twitter@chicagoalumni
Tweet Deck
iTunes
Comment Sections of Web 2.0
Google Analytics
Bit.ly
Opportunities for Improvement
1. Those who do without being asked.2. Those who respond when asked3. Those who must be persuaded4. Those who may or may not5. The inert
5 Types of People in the Giving Community
Channel your energies on 2 and 3.
Credit to Judith BlankJudith L. Blank and Associates, Inc.
Credit to Judith BlankJudith L. Blank and Associates, Inc.
• #1 reason people give is because someone asked them
• Never let stakeholders know good or bad news via the media.
• “Yield no ground as an authority in your field.”
• www.grantsalert.com – good place to find out about grants.
• Rule for Board Members – “Give. Get. Or get off.”
• No one who hasn’t made a gift should be asking for donations.
• Do your homework before asking – look at a donor’s real estate or other donations to understand their donor potential.
• 7 Thank you’s are not enough for major donors. Everyone in your org should reach out and say thanks.
Great Advice
Brad Harbaughwww.BradHarbaugh.com
Power Point available on www.SlideShare.net/bharb
augh
Presentation Takeaway
How will you fish?
Photo courtesy of www.resolutecharters.com