Texas High School Athletic Directors Association
Leading in Today’s Changing Environment
Objectives for the Session
• Thank You
• Personal Introductions
• Six Lessons Learned
• QuestionsTexas Tech Athletic Department I To Educate, Serve and Grow Fearless
Champions
• Upbringing
• Family Background
• Athletic Experiences
• Educational Background
• Professional Experiences
• Professional Development
Personal Introductions
Texas Tech Athletic Department I To Educate, Serve and Grow Fearless Champions
“Six Lessons Learned”
Texas Tech Athletic Department I To Educate, Serve and Grow Fearless Champions
Lesson # 1
Texas Tech Athletic Department I To Educate, Serve and Grow Fearless Champions
• Since 1804
• 20 Sports
• 537 Student Athletes
• Coaching Staff
• Athletic Administrative Staff
• Relationship with the University
• Community Relations
• Business Operations
Setting
Texas Tech Athletic Department I To Educate, Serve and Grow Fearless Champions
Lesson # 1
• Develop a Strong Sense of Mission
Texas Tech Athletic Department I To Educate, Serve and Grow Fearless Champions
Our Mission
To Educate, Serve and Grow Fearless Champions
Texas Tech Athletic Department I To Educate, Serve and Grow Fearless Champions
“Six Lessons Learned”
1. Develop a Strong Sense of Mission
Texas Tech Athletic Department I To Educate, Serve and Grow Fearless Champions
Lesson # 2
Texas Tech Athletic Department I To Educate, Serve and Grow Fearless Champions
• Student-Athlete Issues
• Working “In” the Barrel
• Every Constituency Requiring Attention
• Gambling Allegations
• Dozens of Operational or Systems Issues
• Head Coaching – Crisis
Setting
Texas Tech Athletic Department I To Educate, Serve and Grow Fearless Champions
• Strategic Planning
• Vision
• Mission
• Guiding Principles
• Organizational Structure
• Chain of Communication
• High Level Systems
• Brand of the Program
• Financial Performance
• Strategic Learning
• Program Offering
• Key Communications
• Development Efforts
• Selection of Key Staff
• Professional Advisors
• Competition Records
• Schedules & Key Tasks
• Crisis Management
Professional Responsibilities
Texas Tech Athletic Department I To Educate, Serve and Grow Fearless Champions
Lesson # 2
Stay Focused on the
Vital Priorities
Texas Tech Athletic Department I To Educate, Serve and Grow Fearless Champions
416
Texas Tech Athletic Department I To Educate, Serve and Grow Fearless Champions
• Our Most Important Constituents
• Sons & Daughters of Our Community
• Future Leaders within Our Communities
• Academic – Physical – Social Development
• Health & Safety is our Primary Concern
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Texas Tech Athletic Department I To Educate, Serve and Grow Fearless Champions
Other Vital Priorities• The Student-Athlete Experience
• Communications & Support from President
• Athletic Competition – Coaching Staff
• Assemble Senior Leadership Team
• Develop the Vision & Design the Plan
Texas Tech Athletic Department I To Educate, Serve and Grow Fearless Champions
Texas Tech Athletic Department I To Educate, Serve and Grow Fearless Champions
“Six Lessons Learned”
1. Develop a Strong Sense of Mission
2. Stay Focused on Vital Priorities
Texas Tech Athletic Department I To Educate, Serve and Grow Fearless Champions
Lesson # 3
Texas Tech Athletic Department I To Educate, Serve and Grow Fearless Champions
Setting• No Learning
• Weak Systems
• Unhealthy Relationships
• Lack of Creativity
Texas Tech Athletic Department I To Educate, Serve and Grow Fearless Champions
Lesson # 3
Professional Development
Texas Tech Athletic Department I To Educate, Serve and Grow Fearless Champions
Professional Development
• Responsibility for Professional Development
• Training Develops Accountability
• Focus on the Vital & Important Skills
Texas Tech Athletic Department I To Educate, Serve and Grow Fearless Champions
“Six Lessons Learned”
1. Develop a Strong Sense of Mission
2. Stay Focused on Vital Priorities
3. Professional Development
Texas Tech Athletic Department I To Educate, Serve and Grow Fearless Champions
Lesson # 4
Texas Tech Athletic Department I To Educate, Serve and Grow Fearless Champions
Setting
• Weak Reporting
• Lack of Financial Controls
• Weak Communications w/ President
Texas Tech Athletic Department I To Educate, Serve and Grow Fearless Champions
Lesson # 4
Hold Your Staff Accountable
Texas Tech Athletic Department I To Educate, Serve and Grow Fearless Champions
Personal & Professional Accountability
• Best interest of the Student-Athlete?
• Best interest of the Department of Athletics?
• Best interest of the University?
Texas Tech Athletic Department I To Educate, Serve and Grow Fearless Champions
“Six Lessons Learned”
1. Develop a Strong Sense of Mission
2. Stay Focused on Vital Priorities
3. Professional Development
4. Hold your staff Accountable
Texas Tech Athletic Department I To Educate, Serve and Grow Fearless Champions
Lesson # 5
Texas Tech Athletic Department I To Educate, Serve and Grow Fearless Champions
Setting
• Weak Community Relations
• Weak University Relations
• Weak Fan Relations
Texas Tech Athletic Department I To Educate, Serve and Grow Fearless Champions
Lesson # 5
Develop Healthy Relationships
Texas Tech Athletic Department I To Educate, Serve and Grow Fearless Champions
Healthy Relationships
• Student-Athletes
• President of the University
• Leadership Team
• Coaching Staff
• Board of Trustees
• Major Donor’s
• Community
Texas Tech Athletic Department I To Educate, Serve and Grow Fearless Champions
“Six Lessons Learned”1. Develop a Strong Sense of Mission
2. Stay Focused on Vital Priorities
3. Professional Development
4. Hold Your Staff Accountability
5. Develop Healthy Relationships
Texas Tech Athletic Department I To Educate, Serve and Grow Fearless Champions
Lesson # 6
Texas Tech Athletic Department I To Educate, Serve and Grow Fearless Champions
Setting• Diane’s Family
• My Family
• Separation at the Beginning
• New Home
• New Stores
• New Church
• New Friends
Texas Tech Athletic Department I To Educate, Serve and Grow Fearless Champions
Lesson # 6
Stay Focused
on Your Family
Texas Tech Athletic Department I To Educate, Serve and Grow Fearless Champions
Family Time
• Dinner Time
• Family Basketball
• Movie Night
• “Little Treat” Time
Texas Tech Athletic Department I To Educate, Serve and Grow Fearless Champions
“Six Lessons Learned”1. Develop a Strong Sense of Mission
2. Stay Focused on Vital Priorities
3. Professional Development
4. Hold Your Staff Accountability
5. Develop Healthy Relationships
6. Focus on the Family
Texas Tech Athletic Department I To Educate, Serve and Grow Fearless Champions
Contact Information
Kirby HocuttDirector of AthleticsTexas Tech University
(806) [email protected]