Download - TESLA market proposal
-
8/17/2019 TESLA market proposal
1/29
Title: Font Doppio One; Size 48
Contents: Font Doppio One; Size 32
-
8/17/2019 TESLA market proposal
2/29
Case Study
Presentation
AngelaC ristina 2!8"!3#$
%oas&an Aznir 2!34"!$'
(eo (ong Peng 2!"!)')$
-
8/17/2019 TESLA market proposal
3/29
S*ope o+ Presentation
', & at are t e * allenges o+ *o-peting in t eele*tri* .e i*le industry/
2, Condu*t a S&OT analysis +or Tesla,
3, 0o1 is t e Tesla Model S positioned in t e-ar et/ 0o1 do its +un*tional le.el strategiesalign 1it t is positioning/
-
8/17/2019 TESLA market proposal
4/29
ntrodu*ing Tesla Motors•
5a-ed a+ter ele*tri*al engineer 5i ola Tesla• Founded in 2##36 7ased in Cali+ornia6 lon Mus
C O
• Designs6 de.elops6 -anu+a*tures and sell pure
9s,
• O ers t ree -odel line up: Model S6 and 3,
-
8/17/2019 TESLA market proposal
5/29
-
8/17/2019 TESLA market proposal
6/29
C allenges in t ele*tri* 9e i*lendustry
Presentation ?y &an Aznir 2!34"!$'
@'& at are t e * allenges o+*o-peting in t e ele*tri* .e i*leindustry/
-
8/17/2019 TESLA market proposal
7/29
T e Auto-o?ile ndustry• ess players6 0ig ly *o-petiti.e6 0ig
-
8/17/2019 TESLA market proposal
8/29
C allenges in t e 9 ndustry•
arly stage o+ le*tri* 9e i*le ndustry i+e *y*le,• Slo1 adoption o+ 9 and relati.ely in a 5i* e
Mar et,• 0ig *ost o+
-
8/17/2019 TESLA market proposal
9/29
7argaining Po1er o+ 7uyers• Slo1 adoption o+ 9 -ay +or*e t e
industry to redu*e pri*es
-
8/17/2019 TESLA market proposal
10/29
T reat o+ Suppliers• Co-ple produ*t standardization leads to lo1
s1it* ing *ost,• Suppliers -ay enter t e industry as *o-petitors,
T reat o+ Su?stitutes• S aring *ar -o?ile apps and Dri.erless *ars
-
8/17/2019 TESLA market proposal
11/29
-
8/17/2019 TESLA market proposal
12/29
STRENGTHS & WEAKNESSES
-
8/17/2019 TESLA market proposal
13/29
STRENGHTS
-
8/17/2019 TESLA market proposal
14/29
1. Outsourcing ofSecondaryCom onents
-
8/17/2019 TESLA market proposal
15/29
!. Ac"uired Numerous #n$estors
-
8/17/2019 TESLA market proposal
16/29
%. Good istri'ution
-
8/17/2019 TESLA market proposal
17/29
(. )ean *anagement System
-
8/17/2019 TESLA market proposal
18/29
WEAKNESSE
S
-
8/17/2019 TESLA market proposal
19/29
1. )ac+ of )i"uidity
-
8/17/2019 TESLA market proposal
20/29
!. )imited O erating History
-
8/17/2019 TESLA market proposal
21/29
%. S,ortage of )it,ium -atteryCe
-
8/17/2019 TESLA market proposal
22/29
Opportunities B T reats
Presentation ?y (eo (ong Peng 2!"!)')$
@2Condu*t a S&OT analysis +or
Tesla,
-
8/17/2019 TESLA market proposal
23/29
O ortunities
-
8/17/2019 TESLA market proposal
24/29
• )imitation of oi / n*rease in pri*e o+ oil B gas
• #ncreasing emand/ People are ?e*o-ing -ore
and -ore *on*erned a?out en.iron-ental issues
•
Su'sidy 0rograms/ Many *ountries o er su?sidito t ese types o+ green energy *o-panies
O ortunities
-
8/17/2019 TESLA market proposal
25/29
• #ncreasing *ar+et/ So-e auto -anu+a*turers?uying ele*tri* te* nology +ro- Tesla Eeg: Dai-lerB Toyota
•
Tes a C,arging Station/ Pro.ide * arging stato ot er auto -anu+a*turers
O ortunities
-
8/17/2019 TESLA market proposal
26/29
T,reats
-
8/17/2019 TESLA market proposal
27/29
• E2 ensi$e/ T e pri*e o+ ele*tri* *ars is -ore
e pensi.e• #ncreasing Com etitors/ 5ot only tesla is
produ*ing e*o +riendly *ars• Strong O osition/ le*tri* .e i*le related
a**idents -ay s*are a1ay *usto-er• )ess Attracti$e/ Custo-ers are Grange an ietyH
T,reats
-
8/17/2019 TESLA market proposal
28/29
Position o+ Tesla SPresentation ?y %oas 0Ing 2!)#$#!#
@3a0o1 is t e Tesla Model Spositioned in t e -ar et/
-
8/17/2019 TESLA market proposal
29/29
Model ES=9 J # '## -K 6 3,2s>8'62##
'286)## Esport -odel ,