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COMPANY PRESENTATION BUSINESS PLAN2014
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ABOUT USFounded in 2009 atthe Massachusetts Institute of Technology.
Conceived as a niche ecommerce platform for Mexico.
In 2014, due to the success among users, Teragu decides to focus on specialized sports and open a physical store.
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9%8%7%6%5%4%3%2%1%0%
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
1.2%
1.0%
.08%
0.6%
0.4%
0.2%
0.0%2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
ECOMMERCE GROWTH(Source Amazon, US Census Bureau, a16z)
RetailE-Commerce as % US Retail
Amazon as % US Retail
Retail ex gasoline,Food & BeverageBuilding supplies
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1 2 3
One-stop shop for sports
MEXICO’S LARGEST SPORTS STORE
ECOMMERCESHOWROOM
Not available in store? Place order Have it delivered
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TRIA
THLO
N
GOLF
CLIM
BIN
G
KITE
SURF
ING
CRO
SSFI
T
FOCUS ON HIGH-END SPORTS
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- Open 24 hrs
- Unlimited catalog
- Sporting events
- Brand awareness
- Shopping experience
- Brand positioning
E-COMMERCE SHOWROOM EXHIBITION STANDS
SALES STRATEGY
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PRODUCT BUILD UP
EVENTS TICKETS
EQUIPMENT & NUTRITION
FOOTWEAR & APPAREL
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SPORTINGEVENTS
OUTDOOR TRAVELAGENCIES
ATHLETES &INFLUENCERS
TRAININGGYMS
KEY PARTNERSHIPS
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MARKET Triathlon in 2013
(Amounts in USD)
annual growth in Mexico
BikeRace FeesBike equipmentAthletic footwearNutritional supplements
Individual One-Year Spending
Registered AthletesLocal SpendingMarket Size
$2,274$564$524$370$277
$4,009
495,330
$455$113$105$74$55
$802
60,000 61%$29,353,200
30%
1) Source: USA Triathlon
2) Adjusted to GDP Per Capital
(1) (2)
SIZE
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PROJECTED REVENUES
2015E 2016E 2017E 2018E 2019E 2020E 2021E 2022E 2023E 2024E
EBITDA
EXPENDITURES
$4,414$7,091
$9,436$12,231
$14,786$18,600
$21,612$25,092
$27,278
$2,587
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OTHER SPORTS ARE ALSO GROWING…
3 NEW climbing gyms
opened in Mexico City during the
last year
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MAIN COMPETITORS
STORES
SPECIALTY
REVENUES
POPULAR BRANDS
300
Soccer, Running
US$400 Million
Nike, Puma, and Adidas account for 60% of sales
Nike, Reebok, Brooks, Asics,
Newton, Saucony
Nike, Puma, Adidas, Speedo, Under
Armour, Reebok
N/A N/A
Soccer, Running Running
82 71
[Sources: Martí, Mistertennis, Innovasport, BMV]
MARTI'S STORES 20042012
82214
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OUR STORE
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CROSS-SELLING
PRODUCT CLIMBING DISPLAY WALL
VIRTUAL SHOWROOM
OUR STORE
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FEATURED BRANDS
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OUR STOREFree Bike Fitting & Running
Shoe Analysis
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PREVIOUS PERFORMANCE(Amounts in USD)
NET REVENUES
RAISED CAPITAL
2011 2012 2013 2014E
$1,906
$57,525
$160,605
$253,846
$57,692$34,615$30,769$15,385
AVERAGE TICKET
GROSS MARGIN
METRICSTOTAL INVOICEDORDERS PROCESSEDRAISED CAPITALMONTHLY REVENUE (12-MONTH)ANNUAL GROWTH RATE (2012-2014)FOUNDERS FULLY COMMITEDANGEL INVESTORSCUSTOMER LIFETIME VALUEREPURCHASE RATECOST PER ACQUISITIONCPA/CUSTOMER LIFETIME VALUE
$429,9743,062$138,462$18,123110%27$159.2827.7%$21.2613.3%
2011
$43$86
$125$171
2012 2013 2014E
2011 2012 2013 2014E-12% -4%
17% 22%
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72 CUSTOMERS REVIEWS ON
ON TRUSTEDCOMPANY.COMEXCELLENTGOODOKBADVERY BAD
6111000
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FOUNDING PARTNERS
RAUL CASTELLANOS (CEO)Age 33MBA, MIT Sloan (2009)Background: Financial Restructuring at SatmexInterests: Climbing (Rock, Mountain, Ice)
ANDRES CASTELLANOS (OPERATIONS MANAGER)Age 27Business Program at IE Business School (Madrid)Background: Co-founder at Going Barefoot MexicoInterests: Hiking & Outdoors
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BRICK & MORTAR PROJECTIONS
$400,690 USD $616,889 USD2015 Total InventoryStore Average Inventory
SALES PER SQUARE-METER (USD/m2)
OXXO WALMARTMEXICO
LIVERPOOL USNATIONAL AVERAGE
TERAGU DEPORTES MARTÍ
TUMI DECKERS OURDOORS
LULULEMONATHLETICA
$839 $1,227$3,491 $3,670 $3,877 $3,967
$11,087$13,412
$19,816
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VENDORSReorderingJust-in-time
Inventory controlProduct labelingPicking & packingShipping & trackingImport servicesReverse logistics
Final userShowroomIn-house couriers
LOGISTICS MANAGEMENT
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PROCESS AUTOMATION100% CLOUD TECHNOLOGY
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FRAUD ANALYSIS
BACKGROUND CHECK:EmailAddressPhone numberUnusual behavior
Credit cards black listDevices black list
Amount
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ORGANIZATIONAL STRUCTURE
CEORAUL CASTELLANOS
OPERATIONSANDRES CASTELLANOS
Inventory planningProduct researchCustomer service
CouriersShowroom
TECHNOLOGY MARKETING FINANCE
MaintenanceNew functionalities
ERP integrationsMobile apps
Payment gateways
Online campaignsFeedback & surveys
PartnershipsSponsorships
Below The Line
Fraud detectionAccounts Payable
BudgetingTax filings
Investors reports
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Amounts in USD)
TOTALREVENUE
Retargeting
LoyaltyPrograms
Mailing
ContentCreation
PublicRelations
SEO
GOOGLE ADS
CURRENTLY ACTIVE
TOTAL ADVERTISING
FACEBOOK ADS
$253,846
2014
$31,170
MARKETINGDIGITAL INVESTMENT
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$254
$1,050
2014 2015
$860 $82$191 $150 $2,587
(USD Thousands)(Source: Bolsa Mexicana de Valores)
SHOWROOM ADVERTISING EVENTSTICKETS
CROSS-SELLING&
REPURCHASE
EXHIBITIONSTANDS
2015 REVENUE BREAKDOWN
AVERAGE MARTÍ STORE = $1,445
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THANK Tel. (55) 5593.2545
TERAGU SAPI DE CV www.teragu.com Colima 220 Int. 301 Col. Roma Norte México, D.F.YOU