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TELEVISION TERMS
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Commercial message the term most frequently used on TV for an Ad
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Sponsor a company that buys advertising time on a local station or network
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Advertising making a product known to people and encouraging them to remember and buy the product
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Market shares refers to the percentage of TV viewers at a particular time who are watching a particular show
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Identification when you think that another person has qualities and traits like your own or someone you know.
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Caricature an exaggeration of a person’s qualities or features
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Stereotype the fixed ideas we have when we think about a type of person
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Prejudice to judge people or have ideas about them before we know them
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Morals principles of right and wrong
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Morality moral conduct; rules of conduct
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Values the standards by which you live
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Ethics the discipline dealing with what is good and bad, and with moral duty and obligation
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Federal Communication Commission (FCC) governmental body that assigns, regulates and oversees the airwaves, both radio and television
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Violence a situation of tremendous danger and threat to life and limb whether it be from natural violence or extreme human aggression
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Physical Aggression intentionally trying to hurt someone by physical means
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Verbal Aggression intentionally trying to hurt someone by insults to family or the person
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Assertiveness stating one’s opinion clearly and firmly; expressing one’s feelings; engaging in non-violent actions to demonstrate one’s position in a situation
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Action involves vigorous movement, such as physical fighting, gunfire, explosions, car chases
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Adventure refers to exploration, traveling, risky mountain climbing/hiking
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Gratuitous scenes/shots that are really not essential to telling the story