Download - Telco Paper by Blueocean Market Intelligence
23 August 2017
Proprietary and Confidential
Telco Industry Solutioning
Short Paper from Blueocean Market Intelligence August 2017
© 2017 Blueocean Market Intelligence
© 2017 Blueocean Market Intelligence 1
The Short Story
Why Blueocean
Which insights are critical for Telco organisations
What value creation can we tackle together, without boiling
the ocean
Why you will have more questions and queries for us
How we can overcome key hurdles and partner on
successful programmes
© 2017 Blueocean Market Intelligence
Why Partner With Blueocean
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We have been solving for analytics and insights for over 15 years
We have been developing solutions and software platforms to support new value creation in your industry and key sectors
Many large Fortune 500 firms plus smaller SME firms have partnered with our teams through multi-year relationships
Our innovation teams continue to be recognised by industry leaders and win innovations awards across geographies
© 2017 Blueocean Market Intelligence
What Our Telco Clients are Telling Us
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“Can enterprise analytics move faster?”
“We have very little understanding about the world of data outside our own four walls.”
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What Telco clients are sharing with us
90% to 95% of your data is used only once
> 5,000 data brokers in the market place
10,000,000 public data sets (est)
Dozens of social media platforms
Limitless web content ‘ We do not have the depth in our teams ’
‘ We are not short of data sources ’
What Telco Clients are Sharing With Us
Gartner 2017 Survey 180 Senior executive data directors
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Value Creation Together
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Doors to Deliver Telco Analytics Horse Power
Cust Exp Mngt
BI Efficiencies
Advanced Analytics
Competitive Intel
Leading Cust. KPIs
Which are the right Doors ?
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Game Changing Insights
Are you a contender ? what’s holding you back ? Game-changing opportunities exist but the stakes keep getting higher. You’re obliged to keep up with technological developments and increasing customer expectations, escalating budgetary pressures, challenged revenues, wavering customer loyalty. Plus, customers now expect A1 coverage as a given, trends in flat-rate tariffs and ‘all-you-can-eat’ service bundles.
No longer fiction ! Network coverage and price are no longer sufficient differentiators. Network accessibility, quality of a personalised experience, and customer service are the commercial kings now. Thus, protecting revenues, maintaining a high-quality service, retaining valuable customers and managing costs are rooted, are front of mind.
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Client Cases
• EU based Client - Understand what service dimensions drives overall customer experience and what are key variables to get incremental effect on customer key metrics. Plus which cust segment is over or under delivered with deep tenure analysis. Customer ROI within 8 months
• US based Client - Fatigue and negative feedback on company and product advertising. Deep Advertising analysis on content, trends, impact and demographics/behaviours linkages to the comments. Better prediction of potential (-ve) feedback as well greater positivity and engagement of new ads programme
• Global Telco - Customer analysis to understand how wireless subscribers think, feel and behave with streaming content etc. Profiling and segmentation, in line with certain offers. Plus consider ‘what if analysis’ to merge mobile services with a external cable provider for better commercial outcomes. Better targeting that would lead to better profits.
• Global Telco – Supporting digital marketing analytics. Through an extension team that specializes in key platforms for B2C markets. Reducing analytics costs by up to 40%, increasing weekly throughput of insights and increasing turnaround times by 30%+.
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Challenges with Analytics in the Enterprise
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1%
1%
1%
11%
8%
7%
11%
12%
24%
2%
2%
2%
5%
7%
7%
12%
8%
15%
4%
4%
4%
7%
8%
11%
8%
11%
16%
10
Internal Roadblocks
Culture challenges to accept change
Lack of resources and funding to support the programs
Lack of relevant skills or staff
Unclear understanding of the role / resources
Confusion over information governance
Lack of resources and funding to support the programs
Other internal roadblock
Other internal roadblock
Other internal roadblock
Gartner 2017 Survey – 180 Senior executive data directors
Rank 1 Rank 2 Rank 3 Rank 1, 2 or 3
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Value-creation: Using Concentrated Analytics to Guide Strategy
SEVERE COMPETITION
As smartphone & tablet adoption approaches saturation, carriers begin to fight over the same subscriber. Disruptive product offerings can continue to eat into rival carriers’ customer base
REGULATORY
Structural Separation is on-going. Increasing roles and influence or regulators in Privacy.
TECHNOLOGY
Speed and data volumes driving Requs. Big data and Hyper digitisation. Cloud computing and info sharing. Hyper growth in IOT. Mobile first for many modern businesses.
MARKET
Rising knowledge and power of smarter consumer. New behaviours born in social media channels. Network technology Investment and Change.
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A Way Forward for You
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Solutioning With Your Blueocean Team
Analytics & Insights
Leapfrogging through
Re-imagining your
• 5 star Competitive Intel
• Deep Customer analysis and understanding
• Higher Quality and Efficiencies in BI
• Deployment of Advanced Digital Analytics
• Customer re-engagement
• Acquisition Growth
• Better insights across engagement Channels
• Growing and Measureable client loyalty
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There is Analytics and There is Analytics
Share the
workloads, introduce
automation, &
move faster
Traditional BI Analytics
Advanced Analytics
Dynamic Analytics
Enablement
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How to Overcome Hurdles and to Partner Successfully?
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Outside Looking in
Analytics Ranking
Look across the Industries for Inspiration
Work with proven teams to benchmark and develop quickly
Data Foundation
Data Visualizatn
Data-Driven Calls-to-Action &
Personalizn
Advanced Data Science
Data-Enabled
Initiatives
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Embrace Data Rainstorms
Golden nuggets Sophisticated smartphones and other devices are fuelling the demand for data-hungry applications and services. Creating a data rainstorm, plus unprecedented demands on service quality. Meanwhile, M2M communication and the IoT also generating deluges of new data. There are golden nuggets to be found. By combining these with other sources of network and cust. info, you can create a single view of each customer across devices and activities
Converting Customer into - Better-connected, more profitable, more loyal revenue streams, and transforming your embattled segments into a prime performers ” You are and in a data-driven business. Can you really afford to ignore what data analytics could do for your teams and performance?
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Delivering Across Telecom & Other Value-chains
• 12+ years experience working with Telco clients
• 50+ Analysts with extensive sector experience
• Delivering high value service & insights to client teams
Telecom & related domains
Key clients
OEM Top 5 Largest Communication Equipment Vendors
Hardware Providers Leading Telecom Equipment Companies
Software Providers Pioneers in Online Telecommunication
Telecom Operators Leading Wireless, Voice, Messaging and Data Services Providers
Value Service Providers Leading Social Video Platforms
End Users (Businesses/Consumers)
…many…….
Proven domain & expertise working with delighted clients
• Leading Technology Companies
• Top 10 Global Software Vendors
• Fortune 500 Household Products Companies
• Large American Insurance Companies
• Leading Cloud Solutions Companies
• Large US Public Utilities
• Leading Online Retail Companies
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Needs and Expectations of Analytical Insights are Changing Rapidly
We can help you understand the changes
We can help you make changes
© 2017 Blueocean Market Intelligence