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Technology My Profession: Online Digital Strategies
Erica Nistico, Scout Digital Marketing@enistico @ScoutSocial
scoutdm.com.au
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Social Media Timeline
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De-bunking social media myths
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De-bunking social media myths
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What is social media?
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What is social media?
online communication
and conversations
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creators contributors& sharers
consumers
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Why is social media important for organisations?
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Why is social media important for organisations?
choicecompetitioncommunicationconvenience
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Don’t do social…
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Don’t do social…
be social!
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Myth #1
It’s all about what people had for lunch.
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Myth #1
It’s all about what people had for lunch.
Who:Your brand personalityYour target audiences
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Myth #2
We have to be on Facebook because everyone else is.
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Myth #2
We have to be on Facebook because everyone else is.
Why: aims and goalsWhat: contentWhere: channelsWhen and How…
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A bad plan:
hope
strategy
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Myth #3
It’s all about digital and social media!
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Myth #3
It’s all about digital and social media!
Digital and social media is a reflection of real life…
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In summary:who are your target audiences?what is your brand personality?what do you want to achieve?what content do you have, or want to share?where are the most relevant places to engage?how will you manage? (time/resources)how will you measure success?
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aims &objectives
Digital or Social Media
Strategyaudiences
brand personality
measurement
content channels
campaigns
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Thank you!Erica Nistico, Scout Digital Marketing
@enistico @ScoutSocialscoutdm.com.au