Technology: Building A Holistic Indoor Farming System That Can Scale Quickly
M a r c h 2 0 1 8
THE PROBLEM
$0B
$40B
$80B
$120B
1976 1984 1992 2000 2008 2016
The Field is Not Meeting Demand
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Fixed supply, surging demand = imports
Sources: USDA, California Department of Agriculture, California Strawberry Commision
Farm-Gate Value by State
California Agriculture Acreage
72%
12% 8%0% 0% 2% 1% 1%
49%
8% 10% 8% 6% 4% 0% 0%
CA WA FL ID AZ OR GA NY
Fruit Vegetables
83% from 3
states
U.S Agriculture Trade Imports
25.4M
25.4M
25.4M
25.4M
25.6M
25.5M
25.5M
25.2M
25.4M
2008 2009 2010 2011 2012 2013 2014 2015 2016
~0% YoY growth in California farmland 40,816
38,937
38,100
36,039
2013 2014 2015 2016
California Strawberry Acreage
Unconstrained Agriculture
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Indoor farming can drastically reduce agriculture’s water and carbon footprint
Source: UN FAO, U.S Geological Survey, Water Footprint Network, University of Kentucky Cooperative Extension
237Liters of H20
per Kilogram
of Lettuce
214Liters of H20
per Kilogram
of Tomatoes
347 Liters of H20
per Kilogram
of Strawberries
1,830Transit
Miles
1,823Transit
Miles
1,569Transit
Miles
Conventionally Grown Produce in the USAHabitable Land Allocation (km
Freshwater Pesticide Contamination
51M sq km 39M sq km 12M sq km2M sq km
2M sq km
0% 20% 40% 60% 80% 100%
km2
Agriculture Forests Shrub Urban Freshwater
97%61%
3%39%
Stream Water Shallow Ground Water
% of Contaminated Water Samples Detected
Pesticides No Pesticides
96%
Water
94%
Water
92%
Water
Nutritional Content
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Genetic modification and lengthy supply chains reduce the nutritional value of fresh produce
Sources: Institute of Food Research, Journal of the American College of Nutrition
Fresh produce loses 45% of its nutritional
value by the time it makes it to the shelf
More Miles = Fewer Nutrients
THE SOLUTION
Why Now?
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Technology driving economics into focus
Source: United States Energy Information Administration, MongoDB, mkomo.com
$0.35
$0.55
$0.75
$0.95
$1.15
$1.35
2004 2012 2020E
Avera
ge C
ost
per
Se
nso
r
$0
$4
$8
$12
$16
$20
$24
$28
2010 2018 2026 2034 2042
Co
st
per
Bu
lb
$0
$0
$1
$10
$100
$1,000
$10,000
$100,000
$1,000,000
1981 1999 2017
Hard
Dri
ve C
ost
per
Gig
ab
yte
AI / Big DataLED Lights IoT Sensors
$0
$0
$1
$10
$100
$1,000
$10,000
$100,000
$1,000,000
1981 1999 2017
Hard
Dri
ve C
ost
per
Gig
ab
yte
We’ve Seen This Before
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Technological tailwinds drive new industries
Source: mkomo.com, Citi Research, National Institute of Health
0
500
1000
1500
2000
2500
3000
3500
1995 1999 2003 2007 2011
$ / k
Wh
$1
$10
$100
$1,000
$10,000
$100,000
Co
st
per
Gen
om
e (
$ i
n 0
00s
)
DNA SequencingData Storage Lithium IonFoundedIPO
Founde
dIPO
The Future of Field-Scale Agriculture
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Rebuilding agriculture from the ground up in scalable, modular indoor farms
What Does Field-Scale Mean?
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An entire field grown on the footprint of a single goal
Depending on crop, productivity per square foot increases 150 – 350x relative to the conventional field.
Hyper-Efficient Water Use
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Relative to the field, Plenty uses less water than the starting blocks of a swimming pool
Proprietary irrigation technology uses 1% of the water compared to conventional field
agriculture
2.7x Densities of Stacked Shelf Competitors
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Paradigm Shift in Production Density
100 Years Worth of Learning in 3 Years
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Collecting more than 10 million data points per month to model perfect plant environment
20MM Data Points
per Farm per Day
29MM Plants per
Farm per Year
Real-Time Tracking
of Temperature,
CO2, Humidity, Air
Pressure, Light, pH
Data drives down operating costs, perfects flavor profiles, and maximizes yield
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Global Network of Field-Scale Farms
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