Download - Techno Darwinism
Benjamin Joffe | Plus Eight Star | IGNITE, Amsterdam | 2009.09
Techno-Darwinism
Charles Darwin Me
“The Origin of Species”(1859)
“IGNITE @ PICNIC”(2009)
Voyage of “The Beagle”
4 years
1 year
4 years
France (10,000km)
Alexa Ranking
USA China Japan Korea
#1 Google Baidu Yahoo JP / SB Naver
#2 Yahoo Tencent FC2 Yahoo
#3 Facebook Sina Google JP Daum
#4 YouTube Google China YouTube YouTube
#5 MySpace Taobao Rakuten Google
#6 MSN Netease Livedoor Cyworld
#7 Live Google Ameblo Nate
#8 Wikipedia Sohu Mixi Google KR
#9 Craigslist Youku Wikipedia Live
#10 eBay Yahoo Goo Facebook
“This past year hasn’t been
enlivened by one of those striking
discoveries which at once
revolutionize a branch of science”
Japanese like texting on mobile
Because they have small fingers
Asians like avatars
Because they watch animations
Chinese like ring-back tones
Because they go to karaoke a lot
2003
2000
2006
“Japan’s cellphones are like the endemic species that Darwin
encountered on the Galápagos Islands — fantastically evolved
and divergent from their mainland cousins”
Takeshi Natsuno
Inventor of i-mode
5C of Innovation
1. Copy
2. Competition
3. Constraints
4. Combination
5. China
Entry barriers
Technology?
Capital?
Talent?
Intellectual Property?
Censorship?
1. Copy
Will it blend?
Tencent(US$1bln)
2. Combination
4 Facebook20 YouTube10 MySpace5 Match.com
3 Yahoo4 Twitter
?
What happens with
3. Competition
Low GDP/capita
Limited advertising
No credit cards
No legacy industry
4. Constraints
5. China
Scale / Geography / Demographymake some services viable
1. Some Asian speciesare fit for global markets
2. Learn from them to evolve successfully
“Release early, release often”
= Introducing the next mutation
Lean Startup = Life-Force Economy
Learn more about “Innovation Arbitrage”
Dank u wel!
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