Welcome to techmap:Is Programmatic the Future of Advertising?
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Talks start at 7.15pm, until then, eat, drink and be merry.
Introducing techmap
Andy Bargery
CEO, Klaxon
Where marketing meets technology.
Andy Bush, Senior Vice President, Time Inc
Jack Rutter, Platform Director, TubeMogul
Gawain Owen, Digital Lead, Nestle UK&I
Stephane Lecuyot, Nestle Nespresso
Is Programmatic the Future of
Advertising?
Agenda
6.30pm - Registration
7.15pm - Introducing techmap
7.20pm - Andy Bush, TimeInc
7.35pm - Jack Rutter, TubeMogul
7.50pm - Gawain Owen, Nestle
Stephane Lecuyot, Nespresso
8.05pm - Questions?
Andy Bush
Senior Vice President, Time Inc
Jack Rutter
Platform Director, TubeMogul
Is Programmatic the
Future of Advertising?16th March 2015
Agenda
• Introduction
• Definition of Programmatic
• Tradtional Trading Models and The Market Evolution
• How Does Programmatic Software Improve Media
Buying?
• Where next?
What Does Programmatic Mean?
Complexity of the Traditional Media Buying Process
In the Beginning…
Then Ad Networks Join the Party…
But Exchanges Steal the Spotlight…
And Supply-Side Platforms Arrive for Publishers…
While Demand-Side Platforms Align with Advertisers
“Software is
Eating the
World…
MARC ANDREESEN
…Software is
Improving
Media Trading.”
Moving to Efficiency through Software
Improve Your Bottom Line with Cost Savings
Control Frequency Across the Entire Campaign
Programmatic Provides More Control and
Transparency
DATA
Ownership
Source: Strategy Analytics, May 2014
How much is this a Reality?
First-ever broadcast TV Super Bowl advertisement
purchased programmatically made possible by our exclusive
partnership with WideOrbit
The Future of Media Buying?
Gawain Owen
Digital Lead, Nestle UK & Ireland
Stephane Lecuyot
Digital Acquisition Manager,
Nestle Nespresso
- Is Programmatic the Future of Advertising?
- Overcoming Content Shock
- Is Data the Holy Grail for Marketers?
- CRM & the Promise of Automation
- Getting to Grips with the Human Condition
Topics:
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