Download - Tech Summit Italy - SXSW 2011
SXSW 2011Technology Summit
Italy
• Introduction
• Infrastructure
•Tech Innovators / Entrepreneurs
•Social/New Media
•Q&A
Paola BonomoHead of Online Services @ Vodafone Italy
Marco MassarottoFounder @ Hagakure, Digital Marketing Agency
Luca ContiJournalist, Web 2.0 Analyst, Author
Gianfranco ChiccoCOO @ La Red Innova / Consultant @ ConferenceBasics
Scenario &Infrastructure
Think of Italy as (at least) two countries
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Quality of the education system: Secondary schoolsʼ performance in OECD PISA literacy & math tests, 2006
Finland
Canada
Australia
Japan
Italy – top regions (NE)
Germany
France
Spain
Italy - average
Greece
Italy – bottom regions (S)
Source: OECD; www.slideshare.net/paola.bonomo/presentazione-di-roger-abravanel-conferenza-stampa-15-luglio-2010-qualit-e-merito-per-risolvere-lemergenza-educativa-italiana
University education lags behind…
Source: OECD, Education at a Glance 2010
Percent of population aged 25-34 that has attained tertiary education
Percent of population aged 55-64 that has attained tertiary education
… although centers of excellence exist
• Renzo Piano, architect• Gianfranco Ferré, fashion designer• Paola Antonelli, Senior Curator
Architecture and Design, MOMA
Some famous alumni
• Leonardo Chiariglione, MPEG Chairman• Sergio Pininfarina, automotive designer• Pasquale Pistorio, former Chairman,
STMicroelectronics
• Nouriel Roubini, economist• Mario Monti, former EU Competition
Commissioner• Federico Marchetti, CEO, Yoox
Broadband penetration and Internet usage show a divided country
Sweden
Finland
Germany
France
Estonia
Spain
Portugal
Italy
Croatia 49%
49%
50%
57%
64%
67%
75%
76%
83%
Source: EUROSTAT
Households with a broadband connection, 2010
Individuals who are Internet users, 2010
54%
51%
51%
64%
74%
79%
80%
86%
91%
Winner takes all: TV still dominates public consciousness… and grows
Total TV Print Direct mail Radio Internet* Other
100% = 8.6bn 53.6%
26.6%
6.4%5.4%
4.2%3.8%
* Includes display and affiliation; does not include search enginesSource: Nielsen
Advertising market in Italy by media, 2010
2010 vs. 2009
+3.8% +6.0% -4.3% +8.5% +7.7% +20.1% +7.5%
Leading telcos: Telecom/TIM, Vodafone, Wind/Infostrada
Fixed
~9%
~7%
~70%
~9%
Others
~36%
~18%
~8%
~36%
~20€ bn~21€ bn
Mobile
MVNOs 2%
~4%
Source: Financial reports
Telecommunications Market, Italy, 2010 Estimate
The recession was severe, and the technology market suffered disproportionately
2004 2005 2006 2007 2008 2009 2010 2011 (forecast)
1.2%0.1%
1.9% 1.5%
-1.0%
-5.1%
1.3% 1.0%
2.4%3.0%
2.1%
0.4%-0.2%
-2.3%-3.0%
-0.6%-0.4%
0.9%1.6% 2.0%
0.8%
-8.1%
-1.4%
1.3%
Source: Assinform/NetConsulting
GDP
ICT
Telecoms
2011 and beyond
Market drivers:• Cloud Computing• Digitalization of public administration• Mobile Broadband• Tablets• eCommerce• Social Networking• SMEs
Digital Agenda: • Digital Single Market• Interoperability and Standards• Trust and Security• Very Fast Internet• Research and Innovation• Enhancing e-skills• ICT for Social Challenges• International
Source: Assinform/NetConsulting; European Commission Information Society, Digital Agenda for Europe 2010-2020
And what of Italyʼs digital agenda? (Hint: there is none)
• On Jan. 31, a group of 100 digital leaders in Italy published an invitation to our political leadership to agree on a digital agenda within 100 days
• Today it is Day 46…
If you are a new media entrepreneur in Italy…
1 Bootstrap!(Friends & family funding)
3
Find business angels• IBAN (http://www.iban.it/)• Italian Angels for Growth (http://www.italianangels.net/)
Find a seed fund and/or incubator• Dpixel (http://www.dpixel.it/)• H-farm Ventures (http://www.h-farmventures.com/)• Annapurna Ventures (http://
www.annapurnaventures.com/)
2
4 Find a VC• 360 Capital Partners (http://www.
360capitalpartners.com)• Innogest (http://www.innogest.it/)
Tech Innovators & Entrepreneurs
My avatar My books My agency(HAGAKURE)
From the folks who brought you punctuation, the Gioconda and the Mp3
Made in Italy?
ST Microelectronics (NYSE: STM)
- 10Bn€ revenue
- European semiconductor leader
- Maker of iphone gyroscope
Pasquale Pistorio - long term president of the company
Funambol
- Head in Silicon Valley, developers in Pavia, Italy
-Funded by 5 funds for >25M$
- Industry innovative company recognition (http://www.funambol.com/about/recognition.php)
Fabrizio Capobianco - Founder of Funambol
Yoox
- 2010 revenue 214M€ (+ 40%) profits 9m€ (+122%)
- Stock doubled its price in 1 year
- White label ecommerce provider for brands
Federico Marchetti - fondatore di Yoox
Winx
- European leader in kids animation
- WINX business is estimated 2Bn€
- Hollywood movies, theme parks, world class merchandising
Iginio Straffi - Inventor of the Winx Dolls
Gioco Digitale
- Leader in online gaming (poker in 1 year (>30M€/month for Poker)
- GD founder (Gualandri) in the board of BWIN
- Recently bought by BWIN for 2.3M stocks of BWIN and 50M €
Carlo Gualandri - founder of Gioco Digitale
The italian genius needs a supportive, innovative,
renaissance-like platform and infrastructure
© 2011 – Between
Social Media in Italy
0
10
20
30
40
50
2006 2007 2008 2009 2010
– million peop
le –
Users Social Media
Users e-‐commerce
Fonte: Between, ICT Monitor Consumer, 2010, daB a giugno di ciascun annoBase: popolazione italiana adulta (15-‐74 anni) – 45,9 mlnDefinizione UtenB Social Media: uBlizzano almeno un social network o blog personale
Users Internet
© 2011 – Between
Internet access (fixed/mobile)
Fonte: Between, Osservatorio Banda Larga, 2010
© 2011 – Between
Drivers for mobile connectivity
0%
80%
e-‐mail Social Network video News Info-‐commerce Film Foto/video e-‐banking
Users*Interested
Interest for mobile connec5vity
*Mobile users through cell phone or USB internet keyFonte: Between, Osservatorio Banda Larga, giugno 2010Base: utenB Internet ≥15 anni (24,5 mln)
© 2011 – Between
Drivers for e-‐commerce
Fonte: Between, ICT Monitor Business, 2010Base: imprese 1-‐9 adde\ informaBzzate (con PC)
The intersection between mobile/ecommerce-payment/social media
can be that platform?
Social/New Media Trends(Italians do it social)
January 2011 (Nielsen)25,8M active users (pop: 54,7M)
December 2010 (Nielsen)Member communities u. 21,3M 84,9% +15,7% Y/YCoupons u. 8,7M - Groupon 5M - Groupalia 1,5MWomen 46% +24% Y/Y>54 15% +46% Y/Y
April 2010 (Nielsen Global survey)2nd in social networks/blogs 78% penetration1st in Facebook 66% penetration
Scenario
18 M active users12 M daily active users4 M mobile active users>30 y.o. 47%
2.5 M active users in Rome1.8 M active users in Milan
1st social network, huge potential for social promotion
Source: http://www.vincos.it/2011/02/07/facebook-in-italia-gennaio-2010-infografica/
Social Media Trends - Facebook
October 2010 (Twitter semi-official)
1.3 M registered user350K active users (monthly)7.8 M unique visitors on Twitter.com
Growning popularity during last monthsnew deals with Vodafone and Wind for SMS services
Not mainstream yet, influencers and professionals are in
Source: http://www.vincos.it/2010/10/10/quanti-italiani-usano-twitter/
Social Media Trends - Twitter
November 2010 - Liquida & Human Highways
5.6 M blog readers3.2 M blog commentators1.7 M active bloggersnew media ventures like IlPost.it (inspired by HuffPost)mainstream, tv journalist and anchor-men use it
Blog is not dead, more and more influencial on media landscape
Source: http://www.slideshare.net/liquida/analisi-del-ruolo-dei-blog-nellinformazione-di-attualita
Social Media Trends - Blogs
15-24 > 47% smartphone penetration (US 33%, DE 29%)15-24 > 64% advanced use penetration (US 83%, DE 47%)
Linkedin has more than 1M active users
Alexa - Top sites Italy2nd Facebook, 4th Youtube, 7th Blogger.com, 15th Twitter, 17th Linkedin, 18th Wordpress.com
ebooks sold in 2010: 100K (0.01%) US is 8.6%ebook titles available March 2010: 8K (US 1M, UK 500K)
Localised version is a must, Italians like to watch tv and video, potential for business social services
Social & New Media Trends - Other
Web magazinePunto Informatico www.punto-informatico.it
AggregatorBlogBabel (ranking) http://it.blogbabel.comLiquida http://www.liquida.it
Blogs (english)David Orban http://www.davidorban.comStartup.eu http://www.thestartup.euSara Rosso http://www.sararosso.com/
Blogs (Italian)VIncenzo Cosenza http://www.vincos.it/
Resources, Blogs & More... (1)
Recent studySocialmediability (social media and business)http://www.slideshare.net/mastersocialmedia/il-socialmediability-delle-aziende-italiane
The Italian blogospherehttp://www.vincos.it/2010/02/03/la-blogosfera-italiana-i-cluster/
NetworkingMIlanIn http://www.milanin.com/
Blog networksBlogo http://www.blogo.itBlogosfere http://www.blogosfere.it
Web tv federationAltratv http://www.altratv.tv
Resources, Blogs & More... (2)
IAB Forum (Rome and Milan): main web business event, free, expo, keynote and panel discussions. Focus on advertising www.iabforum.it
Social Media Week (Rome and Milan): many small and medium events in a week time, free. Focus on social mediawww.socialmediaweek.org/milan
SMAU (Milan, Bologna, Rome): expo, workshops. Free. Focus on technology, software, hardware, web solutions.http://www.smau.it
Blogfest (Riva del Garda): bloggers' gathering, parties. Free. Focus on blogs, society, media, entertainment.http://www.blogfest.it
Events (1)
Girl Geek Dinners (Milan, Bologna, Rome): parties, keynote. Free by invitation. Focus on women and technology.www.girlgeekdinnersmilano.com/
Barcamp: unconference, free, niches. Free.http://www.barcampitalia.org/
Web Analytics Strategies (Milan): workshop, keynote, expo, free. Focus on social media, mobile and search analytics.http://www.webanalyticstrategies.com/
World, Words, Web: keynote, panel discussions, free. Focus on sustainability, activism and social webhttp://www.zoes.it/wowowe
International Journalism Festival: new media track, workshop, free. Focus on media and journalismhttp://www.festivaldelgiornalismo.com/
Events (2)
• Local language, local culture, local partner
• International blogosphere, You can rely in english
• Tv rules, in newspapers, in daily chat and also online
• Facebook is the social platform where to start
• Twitter is cool to engage with influencers and niches
• Mobile web services opportunities
Social Web Keys
Contacts
Marco MassarottoTwitter @marcomassarottoCompany www.hagakure.itLinkedin linkedin.com/in/marcomassarottoFacebook facebook.com/marcomassarottoEmail [email protected]
Luca ContiTwitter @pandemia (ITA) @lucaconti (ENG)Blog www.pandemia.infoPersonal blog luca.wordpress.comLinkedin linkedin.com/in/lucacontiFacebook facebook.com/lucaconti
Gianfranco ChiccoTwitter @gchicco / @confbasicsProfile About.me/gchiccoBlog ConferenceBasics.comLinkedin linkedin.com/in/gchiccoEmail [email protected]
Paola BonomoTwitter @livepaolaBlog livepaola.wordpress.com/Linkedin linkedin.com/in/bonomoEmail [email protected]
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