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Tech Lessons For The Non-Technical Entrepreneur
David Carter, Executive Director, IF
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+Innovation Factory is a member of
Funding Partner
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+Thank you to our Partners!
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+Thank you to our Partners!
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+Stay up to date with iF
Follow us on TWITTER & INSTAGRAM:@itbeginswithIF
Find us on FACEBOOK: facebook.com/innovationfactory.ca
Sign up for our NEWSLETTER:innovationfactory.ca/newsletter
Today: #iflunchnlearn
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+
• McMaster’s annual student hackathon for change. • Encourages students in ALL fields to collaborate and build
real world applications that create positive change, and bring new ideas to life.
• Embraces elements of design thinking to make “hacks” that solve real world problems.
• January 28-29 at McMaster University• Visit deltahacks.com to apply, participate as a sponsor or
mentor
DeltaHacks III
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+
How can app developers and start-ups address privacy concerns of patients, healthcare providers, clients and service providers while staying lean and agile?
Workshop covers critical privacy legislation, risk assessment, security features that should be built into your products and services, how to implement an affordable privacy management program and handling a privacy breach.
January 31, 9:30-3:00 @ Mohawk College, Fennel Campus
Registration @ nihi.ca or link through our Events Calendar
NiHi Canada – App Developer’s Guide to Privacy and Security
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+
Sales Peer to Peer Feb 8, 8-10 am at Innovation Factory
Topic: “Sales and Marketing Lessons from VIZIYA with Sean Licata, VP of Marketing & Business Development
• Sean will share how VIZIYA grew into a Hamilton-based technology success story with more than 55,000 users at 850 sites around the globe.
• Learn about the sales and marketing strategies VIZIYA used to grow to the company - tactics, strategies, CRM, and marketing automation will all be covered.
• Visit innovationfactory.ca/events to register
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+
Topic: “Building a Repeatable Sales Process” with Rick McCutcheon
Feb 17, 11am – 1pm at Innovation Factory
• Highlighting the Full Contact Selling Program (FCS), Understanding the B2B sales and buying processes, and follow-up/engagement with new customers post-sale
• Visit innovationfactory.ca/events to register
IF Workshop
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+
Lunch ‘n’ Learn February 21
Topic: “Connecting the Dots - How to Build a Strategic Business Network”
Hint – Networking in 2017 isn’t about who collects the biggest pile of business cards!
With: Katie Geoghegan, Spring Coaching, & Simon Geoghegan, Epiphany Coaches
Register at innovationfactory.ca/LNL
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+iF is proud to present
Tech LessonsFor
Non-Technical Entrepreneurs
David Carter
Factory 5: OwlOps
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+Factory 5: OwlOps
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Tech Lessons for Non-tech Entrepreneurs
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+Why this topic?
Lots of non-techs have ideas for Websites, Apps, SaaS products and Devices.
Partnerships are being formed between tech and non-tech founders.
Outsourcing appears simple and cheap
Note: I am not picking sides
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Managing Insane Customer Expectations for Developers
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+Agenda
Bridge the gap between non-tech founders and their developers
Common Scenarios
How to document your product
Some key questions to ask your tech partner
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+What I am seeing
People blowing thousands of dollars then declaring “we had the wrong guy”
Partnerships dissolving
Confusion about IP ownership
Big miss on original launch dates
Big let down when its launched
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+A Common Scenario
You and a developer meet
The conversation goes well, you share same vision
Developer starts to deliver and you work collaboratively
Software spec grows… although in your head this is always what you what in mind
Developer gets tired of moving target
You both grow to loath the other
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+
A Made Up ExampleA “To Do” List Maker
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+Made Up ExampleTo Do List Maker
You: Its simple, I want people to press a button and add a “to do” list item
Dev: Piece of cake
1 day passes…
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+Made Up ExampleTo Do List Maker
Dev: Tada! Here is..
You: Wow, its only been one day. This guy rocks [tries it]
Love it. OK, what do I do after I completed the “to do”?
Dev: Oh you want to mark it completed?
You: Well duh? It would be useless without it.
Dev: Of course. Let me add that
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+Made Up ExampleTo Do List Maker
Dev: Tada. Let me demo how you add a task and mark it as completed!
You: Genius! Let me try.Hey I made a typo. How do I edit?
Dev: Um, just mark that one complete and create it again?
You: Are you insane? That’s a stupid way to do it.
Dev: OK, I can fix that
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+Made Up ExampleTo Do List Maker
Dev: Here’s your stupid app and you can delete stuff now
You: This is crap. There is no un-delete. It doesn’t print, there is no email integration or alerts.
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+Bad Signs
Coding starts right away based on very little info or just an interview
There is no project plan presented to you just a “finish date” or a plan to show you “something”
Your role is to wait for the big reveal
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+Lesson #1
If you are going to assume role of product manager you need to do
the tasks a product manager would do
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+Lesson #2
Good software firms quote business analysts, project
managers, developers, designers, quality assurance
That’s why they cost more
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Myth: Technology is the hardest part
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What about customer acquisition?
on-boarding?monetization?
support?
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Myth: I’ll just find aTechnical co-founder
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The idea is that good?
solid developer?
project manager?
lots of free time foryour project?
works for equity?
Are they riding a unicorn in this dream?
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+The Real Problem
Failure to have a plan
The plan is everything between
Ideation Happy customer
Create software
Testing
Acquire customers
Onboard customers
Support customers
You can’t wait until your software is built to figure this out
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+
https://developers.google.com/design-sprint/
Work out basic business model, competitionetc.
User Journeys
Protyping
User Testing
Google Design Sprint
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Where do we
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Defining Personaswho will be using your app
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+Who Will Use It?
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+Who Will Use It?
Personas / Actors
Personas are important to define the various perspectives you need to test your software against.
E.g. A non-technical consumer might have zero tolerance for a difficult UI.
You will refer to them often so at minimum give them names/terms
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+Who Will Use It?
Define the various users who will interact
Consumer who purchases from site
Site Admin who will add/remove content
Vendor who is represented on the site
CSR Customer Service Rep (future)
A big consumer facing project would likely identify 3 or more personas for the consumer alone
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+Who Will Use It?
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+Why This Matters?
Some business models are built on a users behavior
Will they convert
Will they repurchase
Will they visit and refer
How your software is built can impact those behaviors
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Event Organizer
Event Attendee
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Event Sharer
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+Defining “done”?
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+Develop Use Cases
Very Boring, Extremely Necessary
Good Use Cases are also Test Cases
Examples
As a user I want to be able to add/edit/delete “to do” items
As a user I want to be able to mark as complete (and not delete)
As a user I want an alert when alert is overdue …
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+Develop Use Cases
Very Boring, Extremely Necessary
Good Use Cases are also Test Cases
Examples
As a user I want to be able to add/edit/delete to do items that include an item and a due date
As a user I want to be able to mark as complete (and not delete)
As a user I want an alert when alert is overdue
As a user I want to view my “to do’s” with filters for completed and outstanding
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+Develop Use Cases for Admin
As an admin I want to see site statistics for number of users, traffic, number of “to do’s” created
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+Develop Use Cases for Admin
As an admin I want to see site statistics for number of users, traffic, number of “to do’s” created
As an admin I want Google Analytics on the site
Use cases for administrators are important since they might dictate what is stored
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+Use Cases Solve Conflict
Use Cases are a good way to work through the problem for YOU
Use Cases provide clarity for a developer
Use Cases give you something to discuss with respect to “scope”
Uses Cases can be the foundation of a project plan
Use Cases can be the test for what is “done”
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+You Could Stop There
Giving a Developer “personas” and “uses cases” is a very big improvement.
How can you share input on User Interface and Design?
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Wire Framingbuilding out your model
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+Wire Framing
Wire framing is about putting the structure of your project down in way that does not dictate design
The movie equivalent would be story boarding
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+Wire Framing
Wire framing is about putting the structure of your project down in way that does not dictate design
The movie equivalent would be story boarding
You have a visual analog to test against.
You can iterate very rapidly and inexpensively
You can iterate very rapidly and inexpensively
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It’s Ugly on Purpose
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+Wire Framing
Defining each screen
What fits on a screen?
What can I do on each screen
What areas are clickable
User flow
Can I cancel out of that screen
Can I get back to where I was
Map against Use Cases
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+Wire Framing
Some wire-framing tools let you mock up interactivity to test with users.
Demo Wire Framing
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Design and User Experiencenot just making it pretty
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+Design
I don’t want to trivialize design and user experience
Design can draw a user in, or turn a user off
As a founder you will judge it subjectively
Design has to consider your use cases just like wire frames
How do you articulate what you want?
How much space do you have?
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+Design
Start with lots of examples. Like/hate
Screenshots from the app store, templatemonster.com
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+Design
0 $
Let your developer do your design and live in a sad world
More $$
Get key mockups, let a developer implement
Edit Screen , List Screen
Lots of $$
Get every screen
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+What did we learn
This is all about communication
Define who with “personas”
Define what with “use cases”
Define how with “wire frames”
Define wow with design and user experience
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+Is it IP or Content?
It is important to know what you are buying
Intellectual property?
Content?
Will your product be tied to a specific solution or host?
Is there a perpetual license