1st Quarter 2014
“MJØLNER’S CUSTOMER-CENTRIC PERSPECTIVE IS VERY VALUABLE TO US”Lars Andersen, CEO, Ogin
EDITORIAL
ENRICHING PRODUCTS THROUGH SOFTWARE AND DESIGN
On January 16th, Mjølner’s board of directors appointed me
the new CEO of Mjølner Informatics, following co-founder
and long-time CEO, Jørgen Lindskov Knudsen.
The transition was not abrupt. It has been an ongoing pro-
cess, and I am excited to take over the role and strengthen
Mjølner’s vision to be a valuable and business-generating
partner in software development and design.
Mjølner’s mission is to enrich the products of our clients
through innovative and solid software and design. A mis-
sion I will strengthen in the years to come.
This is my first editorial for Mjølner Update. Fittingly, this
issue captures the essence of where Mjølner is heading.
On the following pages, you will learn how a big data system
increases the value of Ogin’s innovative wind turbines.
Read about our transition in leadership and learn how you
can enrich your service by means of iBeacon technology.
Furthermore, we are proud to share TouchGFX’s response at
this year’s Embedded World. Last, but certainly not least,
we invite all to join our innovation workshop and hackathon
to invent the future digital services of shared economy.
Best Regards,
Brian Gottorp Jeppesen, CEO
UPDATECover photo: Nikolaj Borchorst, Mjølner; Bo Lovmand, Ogin;
Mikkel Madsen & Inge Mølgaard, Mjølner; and Jacob Møller, Ogin
EDITORIAL
ENRICHING PRODUCTS THROUGH SOFTWARE AND DESIGN
On January 16th, Mjølner’s board of directors appointed me
the new CEO of Mjølner Informatics, following co-founder
and long-time CEO, Jørgen Lindskov Knudsen.
The transition was not abrupt. It has been an ongoing pro-
cess, and I am excited to take over the role and strengthen
Mjølner’s vision to be a valuable and business-generating
partner in software development and design.
Mjølner’s mission is to enrich the products of our clients
through innovative and solid software and design. A mis-
sion I will strengthen in the years to come.
This is my first editorial for Mjølner Update. Fittingly, this
issue captures the essence of where Mjølner is heading.
On the following pages, you will learn how a big data system
increases the value of Ogin’s innovative wind turbines.
Read about our transition in leadership and learn how you
can enrich your service by means of iBeacon technology.
Furthermore, we are proud to share TouchGFX’s response at
this year’s Embedded World. Last, but certainly not least,
we invite all to join our innovation workshop and hackathon
to invent the future digital services of shared economy.
Best Regards,
Brian Gottorp Jeppesen, CEO
UPDATECover photo: Nikolaj Borchorst, Mjølner; Bo Lovmand, Ogin;
Mikkel Madsen & Inge Mølgaard, Mjølner; and Jacob Møller, Ogin
on trust, accountability, and a willingness to challenge the
status quo. This made us able to not only solve the main
challenge, but to redefine it all together.
The project has even led to several changes in the turbine
software – the turbine’s “firmware” and the very backbone
of the operation of Ogin’s turbine.
It was a pleasure working with Ogin. They allowed us to
learn, while keeping an open mind and letting everybody
benefit from the partnership. The market’s recognition
of the system has been extremely inspiring to our contin-
ued collaboration and a huge pat on the back to the team.
- Nikolaj Borchorst, Senior UX Consultant, Mjølner Informatics
Ogin’s SCADA-system is a great example of what can be
achieved in an agile partnership with a user-driven innova-
tion approach.
We were able to not only solve the challenge at hand, but
the actual challenge overall.
With a customer-driven innovation approach, Ogin and Mjølner havecreated an acclaimed SCADA system that helps maximize turbine uptimeand streamline service.
Ogin is an innovative American wind turbine manufacturer
determined to transform the wind power industry through
clever design and technology. The company was recently
featured in the acclaimed magazine, Fast Company.
From Software to Business Development
Initially, Ogin wanted a software partner in Mjølner. It quick-
ly became evident that Ogin had the potential to obtain a
unique market position that Mjølner could help them realize.
Mjølner brought a customer-centric perspective to the
table and we created room for them to challenge us on
industry-wide assumptions. Mjølner’s involvement and the
SCADA team’s achievements have proven to be very valuable
for us in realizing our vision.
- Lars Andersen, CEO, Ogin
Best in the Business
Ogin’s team of developers have many years of experience
from within the wind industry.
They know how difficult it is to arrive from vast amounts of
data to actually creating value by presenting this data in a
way that empowers users. Be it by preemptive maintenance,
streamlining reporting, or wind utilization optimization.
Visiting customers across the Americas and combining
expert knowledge within development, innovation, and
design, the team redefined the understanding of customers
and users and set a new standard. Not in their own words,
but in those of Ogin’s customers:
I can knowingly say that this system is state-of-the-art. It is
the most beautiful, user-friendly, and comprehensive system
in the industry.
- Ogin Customer, Vice President
Trust and Collaboration are Key to Innovation
Ogin’s system is a great example of what can be achieved
by combining the right competencies in a process based
REDEFINING THE VALUE OF SOFTWARE IN WIND
It is the most beautiful, user-friendly, and comprehensive
system in the industry.
Ogin Customer, Vice President
CASE
Picture from an Ogin-Mjølner meeting
on trust, accountability, and a willingness to challenge the
status quo. This made us able to not only solve the main
challenge, but to redefine it all together.
The project has even led to several changes in the turbine
software – the turbine’s “firmware” and the very backbone
of the operation of Ogin’s turbine.
It was a pleasure working with Ogin. They allowed us to
learn, while keeping an open mind and letting everybody
benefit from the partnership. The market’s recognition
of the system has been extremely inspiring to our contin-
ued collaboration and a huge pat on the back to the team.
- Nikolaj Borchorst, Senior UX Consultant, Mjølner Informatics
Ogin’s SCADA-system is a great example of what can be
achieved in an agile partnership with a user-driven innova-
tion approach.
We were able to not only solve the challenge at hand, but
the actual challenge overall.
With a customer-driven innovation approach, Ogin and Mjølner havecreated an acclaimed SCADA system that helps maximize turbine uptimeand streamline service.
Ogin is an innovative American wind turbine manufacturer
determined to transform the wind power industry through
clever design and technology. The company was recently
featured in the acclaimed magazine, Fast Company.
From Software to Business Development
Initially, Ogin wanted a software partner in Mjølner. It quick-
ly became evident that Ogin had the potential to obtain a
unique market position that Mjølner could help them realize.
Mjølner brought a customer-centric perspective to the
table and we created room for them to challenge us on
industry-wide assumptions. Mjølner’s involvement and the
SCADA team’s achievements have proven to be very valuable
for us in realizing our vision.
- Lars Andersen, CEO, Ogin
Best in the Business
Ogin’s team of developers have many years of experience
from within the wind industry.
They know how difficult it is to arrive from vast amounts of
data to actually creating value by presenting this data in a
way that empowers users. Be it by preemptive maintenance,
streamlining reporting, or wind utilization optimization.
Visiting customers across the Americas and combining
expert knowledge within development, innovation, and
design, the team redefined the understanding of customers
and users and set a new standard. Not in their own words,
but in those of Ogin’s customers:
I can knowingly say that this system is state-of-the-art. It is
the most beautiful, user-friendly, and comprehensive system
in the industry.
- Ogin Customer, Vice President
Trust and Collaboration are Key to Innovation
Ogin’s system is a great example of what can be achieved
by combining the right competencies in a process based
REDEFINING THE VALUE OF SOFTWARE IN WIND
It is the most beautiful, user-friendly, and comprehensive
system in the industry.
Ogin Customer, Vice President
CASE
Picture from an Ogin-Mjølner meeting
PRODUCT
Ongoing Partnership
Ogin and Mjølner’s partnership continues to spawn inno-
vative concepts.
The SCADA system is ready for market and still evolving.
This picture shows one of the concepts being developed
to explore the value of cross-platform integration of the
SCADA system.
PRODUCT
Ongoing Partnership
Ogin and Mjølner’s partnership continues to spawn inno-
vative concepts.
The SCADA system is ready for market and still evolving.
This picture shows one of the concepts being developed
to explore the value of cross-platform integration of the
SCADA system.
After more than 25 years, JørgenLindskov Knudsen passes on the CEO position to Brian Gottorp Jeppesen.
Jørgen Lindskov Knudsen has been a driving force behind
Mjølner since the beginning.
He has made Mjølner what it is today: A financially sound
and respected software and design consultancy, employing
more than 75 software, design, and business professionals.
The Time is Right
The now former CEO announced his decision on the 16th of
January and described the reasoning behind stepping down
in a speech at the transition reception on February 6th:
The time has now come to pass the baton. I am proud to
have helped create a dynamic IT company with a highly
qualified staff, which is in large the basis for Mjølner’s
success. I am proud of the company I pass on: Proud of the
culture, the workplace, and the business.
- Jørgen Lindskov Knudsen, Former CEO, Mjølner Informatics
Chair of the Board, Ole Lehrmann Madsen also spoke at the
reception thanking the former CEO for his dedicated work,
and confidently welcoming the new CEO.
New CEO: Brian Gottorp Jeppesen
As to Mjølner’s future, the newly appointed CEO says:
I will continue to develop Mjølner for the benefit of our
clients. With an outset in our highly qualified staff, we
will focus on developing services that support our clients’
businesses and become an even stronger partner in soft-
ware development and design.
- Brian Gottorp Jeppesen, CEO, Mjølner Informatics
Brian Gottorp Jeppesen began his career at Mjølner as
a Software Developer in 2003. He quickly moved on
to sales, and built Mjølner’s sales organization. In the
spring of 2013, he was appointed VP. A logical and strong
vantage point to taking over the role as CEO once the time
was right. That time has now come.
NEW CEO OF MJØLNER INFORMATICS
STORY
We will focus on developingservices that support our clients’businesses and become an even
stronger partner in softwaredevelopment and design.
Brian Gottorp Jeppesen, CEO, Mjølner Informatics
Ole Lehrmann Madsen speaking at the reception Former and New CEO conversing at the reception.
After more than 25 years, JørgenLindskov Knudsen passes on the CEO position to Brian Gottorp Jeppesen.
Jørgen Lindskov Knudsen has been a driving force behind
Mjølner since the beginning.
He has made Mjølner what it is today: A financially sound
and respected software and design consultancy, employing
more than 75 software, design, and business professionals.
The Time is Right
The now former CEO announced his decision on the 16th of
January and described the reasoning behind stepping down
in a speech at the transition reception on February 6th:
The time has now come to pass the baton. I am proud to
have helped create a dynamic IT company with a highly
qualified staff, which is in large the basis for Mjølner’s
success. I am proud of the company I pass on: Proud of the
culture, the workplace, and the business.
- Jørgen Lindskov Knudsen, Former CEO, Mjølner Informatics
Chair of the Board, Ole Lehrmann Madsen also spoke at the
reception thanking the former CEO for his dedicated work,
and confidently welcoming the new CEO.
New CEO: Brian Gottorp Jeppesen
As to Mjølner’s future, the newly appointed CEO says:
I will continue to develop Mjølner for the benefit of our
clients. With an outset in our highly qualified staff, we
will focus on developing services that support our clients’
businesses and become an even stronger partner in soft-
ware development and design.
- Brian Gottorp Jeppesen, CEO, Mjølner Informatics
Brian Gottorp Jeppesen began his career at Mjølner as
a Software Developer in 2003. He quickly moved on
to sales, and built Mjølner’s sales organization. In the
spring of 2013, he was appointed VP. A logical and strong
vantage point to taking over the role as CEO once the time
was right. That time has now come.
NEW CEO OF MJØLNER INFORMATICS
STORY
We will focus on developingservices that support our clients’businesses and become an even
stronger partner in softwaredevelopment and design.
Brian Gottorp Jeppesen, CEO, Mjølner Informatics
Ole Lehrmann Madsen speaking at the reception Former and New CEO conversing at the reception.
HOW iBEACONS COULD CHANGE THE WORLD – NOT JUST RETAIL
By all accounts, 2014 will be the year of the iBeacons. We have explored some of the possibilities thetechnology offers, and we see apotential going far beyond retail.
For some years now, users have enjoyed the improved
mobile experience that location-based, context-aware data
helps provide. The iBeacon technology, however, takes this
to another level.
Attention to Retail
So far, iBeacon technology has only been promoted and
used as a marketing tool in retail.
iBeacons are indeed well suited for enhancing the retail
industry. They can support every step in the shopping
process – from helping the retailer lure customers from the
street into the store to executing the final payment.
While we find the many possibilities within retail interes-
ting, our hope is to use this pioneering technology to do
more than boost upselling.
A Useful Internet of Things
In the context of our User Experience (UX) expertise, we
see countless, more experience-driven possibilities:
Imagine your computer starting as you enter your office buil-
ding, and turning off when you leave; your tablet guiding your
next museum visit; or an alarm going off if your car leaves
your driveway without you in it. These are just a few of the
promising ideas we see the technology driving.
-Kasper Svendsen, UX Consultant, Mjølner Informatics
With iBeacons, companies get an ideal opportunity to
enrich their products with useful services that interact
directly with end-users and anchor the use of their product.
Finding Ways to Inspire with iBeacon Technology
As part of our quest to find new and profitable ways of
utilizing iBeacons, we have collaborated with a school for
children with special needs.
Our goal is to help innovate the teaching methods applied
by focusing on exercise, cooperation, and play. The project
is only in its early phases, but it already looks promising.
TECH
iBeacons Benefits
iBeacons use the latest Bluetooth 4.0 LE technology to
send signals that trigger push actions on supported devices
(so far, Android KitKat and Jelly Bean, and iOS 7).
Triangulation between different beacons and four proxi-
mity levels micro-locates a device. This makes it possible
to trigger different actions depending on location.
iBeacons have a low power consumption. They can run up
to two years on the embedded battery.
iBeacon technology is responsive without your activation.
It works in the background while you take a phone call,
browse, or send a text.
Learn how iBeacons can drive your business:
Mikkel Yde Kjær
Manager , Mobile Services
+45 41 95 36 28
HOW iBEACONS COULD CHANGE THE WORLD – NOT JUST RETAIL
By all accounts, 2014 will be the year of the iBeacons. We have explored some of the possibilities thetechnology offers, and we see apotential going far beyond retail.
For some years now, users have enjoyed the improved
mobile experience that location-based, context-aware data
helps provide. The iBeacon technology, however, takes this
to another level.
Attention to Retail
So far, iBeacon technology has only been promoted and
used as a marketing tool in retail.
iBeacons are indeed well suited for enhancing the retail
industry. They can support every step in the shopping
process – from helping the retailer lure customers from the
street into the store to executing the final payment.
While we find the many possibilities within retail interes-
ting, our hope is to use this pioneering technology to do
more than boost upselling.
A Useful Internet of Things
In the context of our User Experience (UX) expertise, we
see countless, more experience-driven possibilities:
Imagine your computer starting as you enter your office buil-
ding, and turning off when you leave; your tablet guiding your
next museum visit; or an alarm going off if your car leaves
your driveway without you in it. These are just a few of the
promising ideas we see the technology driving.
-Kasper Svendsen, UX Consultant, Mjølner Informatics
With iBeacons, companies get an ideal opportunity to
enrich their products with useful services that interact
directly with end-users and anchor the use of their product.
Finding Ways to Inspire with iBeacon Technology
As part of our quest to find new and profitable ways of
utilizing iBeacons, we have collaborated with a school for
children with special needs.
Our goal is to help innovate the teaching methods applied
by focusing on exercise, cooperation, and play. The project
is only in its early phases, but it already looks promising.
TECH
iBeacons Benefits
iBeacons use the latest Bluetooth 4.0 LE technology to
send signals that trigger push actions on supported devices
(so far, Android KitKat and Jelly Bean, and iOS 7).
Triangulation between different beacons and four proxi-
mity levels micro-locates a device. This makes it possible
to trigger different actions depending on location.
iBeacons have a low power consumption. They can run up
to two years on the embedded battery.
iBeacon technology is responsive without your activation.
It works in the background while you take a phone call,
browse, or send a text.
Learn how iBeacons can drive your business:
Mikkel Yde Kjær
Manager , Mobile Services
+45 41 95 36 28
Mjølner was invited by five market leaders to showcase TouchGFXat their Embedded World stands.A perfect platform for meeting potential clients and answeringtheir questions.
This year’s record-breaking Embedded World ended with a
whopping 26,688 trade visitors from across the globe. Our
six representatives met the crowds at the stands of NXP
Semiconductors, STMicroelectronic, Rutoronik, Silicon
Labs, and EBV Elektronik.
We had three very busy days with customer meetings
stretching longer than the actual opening hours. In
order to answer the many questions from the crowd,
our engineers had to give our sales team a hand.
- Jørgen Mygind, Business Development Manager, TouchGFX
The visitors were a mixed bunch. Most of them, however,
represented international hardware companies wanting to
expand their customer base with TouchGFX.
A Known Name in the Embedded Industry
Our experience at this year’s Embedded World was in many
ways different from last year. Mainly because our hard
work has paid off and made TouchGFX a known name in
the industry.
Several visitors had heard about TouchGFX before and
wanted to experience the framework with their own eyes
and hands. The TouchGFX demo application and demo
board often exceeded their expectations and we went
home with a long list of potential new clients.
TouchGFX: BUSY DAYS AT EMBEDDED WORLD
STORY
About Embedded World
Embedded World is the world’s largest conference
on embedded technology, sporting no less than 856
exhibitors and 26,688 visitors this year.
The Embedded World Conference and Exhibition
was held on February 25th -27th in Nürnberg, Germany.
TouchGFX team meeting an interested crowd at NXP Semiconductors’ stand
TouchGFX demoboard
Mjølner was invited by five market leaders to showcase TouchGFXat their Embedded World stands.A perfect platform for meeting potential clients and answeringtheir questions.
This year’s record-breaking Embedded World ended with a
whopping 26,688 trade visitors from across the globe. Our
six representatives met the crowds at the stands of NXP
Semiconductors, STMicroelectronic, Rutoronik, Silicon
Labs, and EBV Elektronik.
We had three very busy days with customer meetings
stretching longer than the actual opening hours. In
order to answer the many questions from the crowd,
our engineers had to give our sales team a hand.
- Jørgen Mygind, Business Development Manager, TouchGFX
The visitors were a mixed bunch. Most of them, however,
represented international hardware companies wanting to
expand their customer base with TouchGFX.
A Known Name in the Embedded Industry
Our experience at this year’s Embedded World was in many
ways different from last year. Mainly because our hard
work has paid off and made TouchGFX a known name in
the industry.
Several visitors had heard about TouchGFX before and
wanted to experience the framework with their own eyes
and hands. The TouchGFX demo application and demo
board often exceeded their expectations and we went
home with a long list of potential new clients.
TouchGFX: BUSY DAYS AT EMBEDDED WORLD
STORY
About Embedded World
Embedded World is the world’s largest conference
on embedded technology, sporting no less than 856
exhibitors and 26,688 visitors this year.
The Embedded World Conference and Exhibition
was held on February 25th -27th in Nürnberg, Germany.
TouchGFX team meeting an interested crowd at NXP Semiconductors’ stand
TouchGFX demoboard
JOIN EBAY & MJØLNER:INNOVATION & HACKATHON
EVENT
In a celebration of the internet, eBay and Mjølner invite you to join ourfour-day event to co-create thehandshake of the next generation.
We ask the next generation to build the future with us at
this event. A future where the sharing economy is growing
and your handshake on a good deal can reach everyone in
the world.
The Magic of a Handshake
Have you ever felt the magic when shaking hands on a good
deal? We want to bring this magic into the future.
We invite target users, 15-19 year-olds, to an innovation
workshop to conceptualize the products they need.
We invite IT and design students and professionals to
make the best of these concepts come to life in a creative,
fast-paced process.
Program
Monday, 8 am – 4 pm: Innovation Workshop
Our target users define a number of needs, wishes and
solution concepts that empower a future shared economy.
A team of judges selects the best concepts. These will be
the objective of designers and developers in the following
hackathon.
The best concepts in a number of categories will be awarded.
Tuesday 9 am – Thursday 12 pm: Hackathon
Volunteer hackers form groups to develop the different
concepts.
IT professionals from eBay and Mjølner will kick off the
development process and make sure that the hackers
have everything they need to achieve a finalized product.
Thursday: Presentation & Award Ceremony
When:
April 28th – May 1st 2014
Where:
Ridehuset, Vester Allé 1, 8000 Aarhus C
Register at:
internetweekdenmark.com/events
For further information, please contact:
Mikkel Yde Kjær
+45 41 95 36 28
1 pm – 2 pm:
The final products are presented to the jury.
3 pm – 4 pm:
Awards are given in a number of categories.
JOIN EBAY & MJØLNER:INNOVATION & HACKATHON
EVENT
In a celebration of the internet, eBay and Mjølner invite you to join ourfour-day event to co-create thehandshake of the next generation.
We ask the next generation to build the future with us at
this event. A future where the sharing economy is growing
and your handshake on a good deal can reach everyone in
the world.
The Magic of a Handshake
Have you ever felt the magic when shaking hands on a good
deal? We want to bring this magic into the future.
We invite target users, 15-19 year-olds, to an innovation
workshop to conceptualize the products they need.
We invite IT and design students and professionals to
make the best of these concepts come to life in a creative,
fast-paced process.
Program
Monday, 8 am – 4 pm: Innovation Workshop
Our target users define a number of needs, wishes and
solution concepts that empower a future shared economy.
A team of judges selects the best concepts. These will be
the objective of designers and developers in the following
hackathon.
The best concepts in a number of categories will be awarded.
Tuesday 9 am – Thursday 12 pm: Hackathon
Volunteer hackers form groups to develop the different
concepts.
IT professionals from eBay and Mjølner will kick off the
development process and make sure that the hackers
have everything they need to achieve a finalized product.
Thursday: Presentation & Award Ceremony
When:
April 28th – May 1st 2014
Where:
Ridehuset, Vester Allé 1, 8000 Aarhus C
Register at:
internetweekdenmark.com/events
For further information, please contact:
Mikkel Yde Kjær
+45 41 95 36 28
1 pm – 2 pm:
The final products are presented to the jury.
3 pm – 4 pm:
Awards are given in a number of categories.
Mjølner Informatics A/S Finlandsgade 10, DK-8200 Aarhus N +45 70 27 43 43 www.mjolner.dk [email protected]
REDEFINING THE VALUE OF SOFTWARE IN WIND
NEW CEO OF MJØLNER INFORMATICS
HOW iBEACONS COULD CHANGE THE WORLD – NOT JUST RETAIL
TouchGFX: BUSY DAYS AT EMBEDDED WORLD
JOIN EBAY & MJØLNER: INNOVATION & HACKATHON