Download - Team Platinum
![Page 1: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/1.jpg)
7 April 2005 Team Platinum 1
Team Platinum
Members:Ian McKay Sean Alcos Robert Pilkington Joseph MarchAnjalee Sinha Andrew Cherry
Website: http://www.cs.odu.edu/~rpilking/cs410/
Team PlatinumCS410
7 April 2005
![Page 2: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/2.jpg)
7 April 2005 Team Platinum 2
iRespondTM
Privacy,Security,
&Service,
You can trust!
![Page 3: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/3.jpg)
7 April 2005 Team Platinum 3
MembersJanet Brunelle
General Manager
Ian McKayProject Manager
Andrew CherryGraphics, Editing,
Stats
Anjalee SinhaMarketing, Records,
Presenter, Consulting Coordinator
Wireless Consultant
Emergency Services
Consultant
GPS Consultant
Interface Consultant
Joseph MarchWriter, Hardware
Researcher
Rob PilkingtonWeb Developer,
Researcher
Sean AlcosWeb Design, Researcher
![Page 4: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/4.jpg)
7 April 2005 Team Platinum 4
Outline
• Problem• Solution• Customer• Technical details• Product details• Conclusion
![Page 5: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/5.jpg)
7 April 2005 Team Platinum 5
Introduction
![Page 6: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/6.jpg)
7 April 2005 Team Platinum 6
Problem
• It is not always possible to communicate the need for emergency assistance
![Page 7: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/7.jpg)
7 April 2005 Team Platinum 7
Communication
“The exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior”
![Page 8: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/8.jpg)
7 April 2005 Team Platinum 8
Problem Characteristics
• Inability to communicate• Isolation• Emergency
![Page 9: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/9.jpg)
7 April 2005 Team Platinum 9
Solution
![Page 10: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/10.jpg)
7 April 2005 Team Platinum 10
Solution
![Page 11: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/11.jpg)
7 April 2005 Team Platinum 11
Solution Characteristics
![Page 12: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/12.jpg)
7 April 2005 Team Platinum 12
Solution Objectives
![Page 13: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/13.jpg)
7 April 2005 Team Platinum 13
Required Components
• Molded plastic body• Emergency button/button cover• GPS receiver • Cellular transmitter/receiver• GPS antenna• Cellular antenna• Flash memory• Rechargeable battery• Recharging unit• Update link• Customer database
![Page 14: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/14.jpg)
7 April 2005 Team Platinum 14
iRespond Fob
![Page 15: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/15.jpg)
7 April 2005 Team Platinum 15
U&R Unit
Update & Recharging
unit
![Page 16: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/16.jpg)
7 April 2005 Team Platinum 16
Modem
![Page 17: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/17.jpg)
7 April 2005 Team Platinum 17
Battery
![Page 18: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/18.jpg)
7 April 2005 Team Platinum 18
GPS Receiver
![Page 19: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/19.jpg)
7 April 2005 Team Platinum 19
GPS Antenna
![Page 20: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/20.jpg)
7 April 2005 Team Platinum 20
Flash Memory
![Page 21: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/21.jpg)
7 April 2005 Team Platinum 21
Cellular Transceiver
![Page 22: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/22.jpg)
7 April 2005 Team Platinum 22
![Page 23: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/23.jpg)
7 April 2005 Team Platinum 23
GPS Required
• Existing infrastructure
• Accurate positioning
• Free
![Page 24: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/24.jpg)
7 April 2005 Team Platinum 24
GPS Fundamentals
• 27 Earth-orbiting satellites• Developed by U.S. military• Handheld GPS components
– Receiver– Antenna
• Measures the distancebetween satellites and receiver
http://electronics.howstuffworks.com/gps1.htm
![Page 25: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/25.jpg)
7 April 2005 Team Platinum 25
GPS Coverage
http://www.anythinggps.com/index.asp?PageAction=VIEWPROD&ProdID=214
![Page 26: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/26.jpg)
7 April 2005 Team Platinum 26
Cell Towers
• Established infrastructure• Cellular 911 calls are free• Backup triangulation• Low cost to the customer
http://www.fcc.gov/cgb/consumerfacts/wireless911srvc.html
![Page 27: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/27.jpg)
7 April 2005 Team Platinum 27
Cellular Triangulation
![Page 28: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/28.jpg)
7 April 2005 Team Platinum 28
GSM Coverage
Cingular Wireless
![Page 29: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/29.jpg)
7 April 2005 Team Platinum 29
CDMA Coverage
ALLTEL Wireless
![Page 30: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/30.jpg)
7 April 2005 Team Platinum 30
Why E-911?
• Two phases
• Government mandated
• Developing infrastructure
![Page 31: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/31.jpg)
7 April 2005 Team Platinum 31
E-911 Fundamentals1. The user places a wireless call, which transmits the caller's voice and his or her number to the closest tower
2. The tower transmits the caller's voice signal, the wireless phone's callback number, and the tower's ID code to a mobile switching center.
3. Notified of the emergency, the position-determining system uses GPS satellites to find the caller's location, sending latitude/longitude location data to a location information database.
6. The operator dispatches emergency response team to save the day.
4. The routing number alerts the local exchange carrier that the call is an emergency, and the carrier's 911 switch decides automatically which emergency call center is appropriate and assigns the call.
5. At the appropriate emergency call center, an operator receives the 911 voice call.
http://www.sprint.com/business/newsletters/articles/e911how_federal01.jsp
![Page 32: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/32.jpg)
7 April 2005 Team Platinum 32
E-911 PhasesCurrently
911 systems can report the telephone number and location for wireline phones
E911 Program: Phase IRequires all 911 systems to receive the telephone number of a wireless 911 caller and the location
of the antenna that received the call
E911 Program: Phase IIRequires all wireless carriers to provide precise location information within 50-300 meters using
longitude and latitude information
http://www.fcc.gov/911/ and http://www.fcc.gov/911/enhanced/
![Page 33: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/33.jpg)
7 April 2005 Team Platinum 33
Customer Service Center
• One customer service center– Located in Ohio– Low taxes– Inexpensive land– Existing
broadbandinfrastructure
![Page 34: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/34.jpg)
7 April 2005 Team Platinum 34
Database Relationships
update
customer
subscriptionnotes
emergency contact
Internal Database Device Update
Database
![Page 35: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/35.jpg)
7 April 2005 Team Platinum 35
Database Relationshipscustomer
PK serial_number
last_name first_name address city state zipFK1 card_id subscription_start subscription_endFK2 contact_id
id_card
PK card_id
type verified
emergency_contact
PK contact_id
last_name first_name phone_number
customer_notes
PK,FK1 serial_numberPK note_id
heading notes audio
![Page 36: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/36.jpg)
7 April 2005 Team Platinum 36
Device Update Dataflow
Customer database
Send updates to device
Customer’s device
Subscription data
Vocal notes
customer
Obtain customer
information
Update customer
information
Customer information
Payment
Customer information
Customer information
Customer information
![Page 37: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/37.jpg)
7 April 2005 Team Platinum 37
Database Development
• Team– Database administrator– Programmers
• Design• Implementation• Testing
![Page 38: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/38.jpg)
7 April 2005 Team Platinum 38
Database Maintenance
• Database administrator: $80,000 per year
• Systems administrator: $60,000 per year
http://salary.monster.com
![Page 39: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/39.jpg)
7 April 2005 Team Platinum 39
Database Hardware
• Estimated $2,500 per database server– Will need 1 primary and 1 backup server– RedHat Enterprise Linux– MySQL database server software
http://www.dell.com and their PowerEdge 1850
![Page 40: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/40.jpg)
7 April 2005 Team Platinum 40
System Security
• Sensitive data• Some data sent to device:
– Remaining subscription period– Customer notes
• Wired network
![Page 41: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/41.jpg)
7 April 2005 Team Platinum 41
Personal Data
• Example– Name – Address– Drivers license number– Medical information– Emergency contact
• Allergies• Health conditions• Medical history
![Page 42: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/42.jpg)
7 April 2005 Team Platinum 42
What’s In The Box?• The iRespond key fob device
• iRespond button• Internal GPS location device• Internal transmitter• Included registration software• Reset key• LED - battery level indication• LED – distress signal sent • Update & recharging unit
• User manual• Registration instructions
![Page 43: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/43.jpg)
7 April 2005 Team Platinum 43
Development Plan
• Cellular hardware• GPS hardware• Service center database• Service center interface & protocols• Handheld unit control board &
battery• Base station hardware
![Page 44: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/44.jpg)
7 April 2005 Team Platinum 44
Marketing Plan
CompetitionCompetitionDistributionDistribution
Marketing Marketing MixMix
EconomicsEconomics
StartStartStartStart
Consumer Consumer AnalysisAnalysis
Framework for approaching: Framework for approaching:
Marketing strategy model Marketing strategy model for iRespond.for iRespond.
Marketing strategy model Marketing strategy model provides an excellent frame provides an excellent frame of reference for our of reference for our marketing cases.marketing cases.
![Page 45: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/45.jpg)
7 April 2005 Team Platinum 45
Top down approach
MANAGER
FINANCE
MARKETING
OPERATIONAL
CALLERS(5)
TECHNICIANS(2)
BOOKEEPER
MANAGEMENT
MARKETING ANALYST
SALES PERSONNEL
MANUFACTU-RING
HR/PAYROLL
Receptionist/Sales Marketing Asst.
ACCOUNTS REP.
Management Plan
![Page 46: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/46.jpg)
7 April 2005 Team Platinum 46
OU
TSO
UR
CEOUTSOURCE
• MANUFACTURING
• CALLERS
• TECHNICIANS
• SALES
• CUSTOMER SERVICE
Jobs to Outsource
(Management Consultants, KPMG, Management American Electric Power, Archives(cs410))
![Page 47: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/47.jpg)
7 April 2005 Team Platinum 47
Marketing Strategy
Targeting Positioning Communicate Branding
• Select target market• Study unmet needs. •Sales history•Demographics•Psycho-Graphics•Behavioral Differences•Overall Growth•Competitive challenge
•Total Value “ – “ Total Cost
• Competition matrix Vs Customer needs.
•Identify needs, interestof each target audience•Define core message•Explore range of Co-mmunication channels.•Communication Matrix
• Creating your brand identity.• Building brand awareness and recognition.•Delivering a positive brand experience.
http://www.blueminegroup.com/strategy.asp
![Page 48: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/48.jpg)
7 April 2005 Team Platinum 48
specific market segments That we can win and dominate.
ELDERLYELDERLY
TARGET
WOMEN
Targeting
FAMILIESFAMILIESCell-Phone LudditesCell-Phone Luddites
18+ yrs Old18+ yrs Old
![Page 49: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/49.jpg)
7 April 2005 Team Platinum 49
Customers
• Individuals that desire an increased sense of security
• Cell phone luddites• Families• Elderly• Women
![Page 50: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/50.jpg)
7 April 2005 Team Platinum 50
Customer Characteristics
• Desire security– Will pay for additional security
• Value privacy• Live in urban areas• Rely on Emergency Medical Services
(EMS)
![Page 51: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/51.jpg)
7 April 2005 Team Platinum 51
911 Calls In 2000
• 150-million calls made to 911 in 2000
• 45-million of those calls made on cell phones
– The National Emergency Number Association (NENA)
Ground Line, 105, 70%
Cell Phone, 45, 30%
http://people.howstuffworks.com/location-tracking2.htm
![Page 52: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/52.jpg)
7 April 2005 Team Platinum 52
Emergency Cell Phone Use
http://www.nhtsa.dot.gov/people/injury/research/wireless/c2.htm
![Page 53: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/53.jpg)
7 April 2005 Team Platinum 53
Cell Phone Ownership
http://www.census.gov/PressRelease/www/releases/archives/miscellaneous/003136.html
Population 2005 U.S. = 295,160,302
Non-Cell Phone Owners
46%Cell Phone
Owners54%
Target
Market
![Page 54: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/54.jpg)
7 April 2005 Team Platinum 54
Cell Phone Expense
$45.15 $45.27$45.56
$47.37 $47.42
$48.40
$49.46
$49.91
$49.49
$50.64
$42.00
$43.00
$44.00
$45.00
$46.00
$47.00
$48.00
$49.00
$50.00
$51.00
JUN-2000
DEC-2000
JUN-2001
DEC-2001
JUN-2002
DEC-2002
JUN-2003
DEC-2003
JUN-2004
DEC-2004
Semi-Annual, Average Monthly Cell Phone Bill 2000-2004U.S. Dollars
http://files.ctia.org/pdf/CTIAYearend2004Survey.pdf
![Page 55: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/55.jpg)
7 April 2005 Team Platinum 55
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
45,000,000
Peo
ple
0-9 10-19 20-29 30-39 40-49 50-59 60-69 70-79 80-89 90-99 100+
Years
2003 U.S. Population by Age
Individuals
http://www.census.gov/popest/national/asrh/NC-EST2003/NC-EST2003-01.pdf
18+
Overall Market
![Page 56: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/56.jpg)
7 April 2005 Team Platinum 56
Target MarketTotal 2003 U.S. population
by gender
Women147,772,517
51%
Men143,037,260
49%
Men
Women
Target Market
http://www.census.gov/popest/national/asrh/NC-EST2003/NC-EST2003-01.pdf
![Page 57: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/57.jpg)
7 April 2005 Team Platinum 57
Bureau of Justice Statistics
• 5,341,410 people were the victims of violent crime in the United States in 2002
• 48.5% of violent crimes were reported to the police in 2002
• Number of victimizations for persons age 12 and over, both male and female
http://www.ojp.usdoj.gov/bjs/pub/pdf/cvus02.pdf
![Page 58: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/58.jpg)
7 April 2005 Team Platinum 58
Sales
• According to a Harris Interactive Study
– Nearly 60 percent of consumers surveyed would likely feel more safe and secure if they owned a mobile phone.
– 76 percent of non-cell-phone-owners would want a mobile phone in emergency situations
![Page 59: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/59.jpg)
7 April 2005 Team Platinum 59
Positioning
The value propositions for iRespond.
• Privacy • Security • Cost-effectiveness
![Page 60: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/60.jpg)
7 April 2005 Team Platinum 60
Subscription PlanMarketing Incentive:
• Lower cost to customer forguaranteed yearly funds.
• Possible discount for senior citizens.
Monthly Payment Plan:$9.99 Per MonthMore Expensive No Guaranteed Funds
Yearly Payment Plan:$99.99 Per YearLess Expensive Guaranteed Funds
![Page 61: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/61.jpg)
7 April 2005 Team Platinum 61
• Reaching out to the most influential participants for iRespond like...
Communications
711
Businesses
Grocery StoresGas Stations
![Page 62: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/62.jpg)
7 April 2005 Team Platinum 62
• Shorthand way in which people will think about us.
Branding
![Page 63: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/63.jpg)
7 April 2005 Team Platinum 63
Cost of Production
• Estimated cost– Low volume production cost $173.74– High volume production cost: $50.00
• Retail cost of competing products:– GPS tracker phones $199.95– Safeguardian $199.95– Wherify phone & watch $199.99 (plus
fee)
![Page 64: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/64.jpg)
7 April 2005 Team Platinum 64
Salary StatisticsSalary per year per person
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
Salary per year per person
![Page 65: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/65.jpg)
7 April 2005 Team Platinum 65
Salaries
Manager
$32,989Per year
Customer Service
Reps
$18,720Per year
Technicians
$24,960 Bookkeeper
$20K
Accounts Rep.
Marketing Analyst
$40K
Sales Personnel
20 K
Receptionist/Admin
18 K
$20K
SoftwareConsultants
$45K
![Page 66: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/66.jpg)
7 April 2005 Team Platinum 66
Phase 0 Phase 1 Phase 2 Phase 3
Evaluation Check ListPhase 0, 1, 2, 3
Technical Factor
Marketing Factor
Personal Factor
Administrative Factor
Financial Factor
Evaluation Plan
Each phase will be evaluated based on its respective evaluation check list.
Frequency of Evaluation:
1. One every three months2. As needed
![Page 67: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/67.jpg)
7 April 2005 Team Platinum 67
iRespondTM Will Do
• Combination GPS and cellular positioning
• On-Demand positioning
• Report location data
• Continuous transmission of distress signal
![Page 68: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/68.jpg)
7 April 2005 Team Platinum 68
iRespondTM Will Not Do
• Transmit location without being activated by the user or reveal location to anyone other than our call center– invasion of privacy
• Provide location information outside of emergency situations– higher production costs– shorter battery life– harder to use
• Provide 2-way voice communication– often impossible or unsafe– higher production costs– shorter battery life
![Page 69: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/69.jpg)
7 April 2005 Team Platinum 69
Description of Competition
• OnStar• Cell phones• Emergency Position Indicating Radio
Beacon (EPIRB)• Personal Locator Beacon (PLB)• Safeguardian• Wherify’s GPS locator phone• Wherify’s locator watch for children• GPS mobile locator / tracker cell phone
![Page 70: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/70.jpg)
7 April 2005 Team Platinum 70
Competition
![Page 71: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/71.jpg)
7 April 2005 Team Platinum 71
Schedule Overview
Please see Appendix _ for more detail.
![Page 72: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/72.jpg)
7 April 2005 Team Platinum 72
Phase 0
Conception Milestones & Deliverables
Please see Appendix _ for more detail.
![Page 73: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/73.jpg)
7 April 2005 Team Platinum 73
Phase 1
Conception Milestones & Deliverables
Please see Appendix _ for more detail.
![Page 74: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/74.jpg)
7 April 2005 Team Platinum 74
Phase 2Conception Milestones & Deliverables
Please see Appendix _ for more detail.
![Page 75: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/75.jpg)
7 April 2005 Team Platinum 75
Phase 3
Conception Milestones & Deliverables
Please see Appendix _ for more detail.
![Page 76: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/76.jpg)
7 April 2005 Team Platinum 76
Gantt Schedule Recap
Please see Appendix _ for more detail.
![Page 77: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/77.jpg)
7 April 2005 Team Platinum 77
Additional Staffing
• Software engineer I $46,087 per year per person
• Software engineer IV $79,195 per year per person
• Software engineering director $99,995 per year per person
• Testers (testing technician) $32,404 per year per person
• Design engineer II (architect) $59,478 per year per person
• Marketing strategists (varies on our needs)
• Production crew to create the iRespond in mass (outsourced) – price undetermined
http://salary.hotjobs.com/
![Page 78: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/78.jpg)
7 April 2005 Team Platinum 78
Resource Number Cost per unit Total CostWorkstations 6 2,450$ 14,700$ Office Equipments 15 230$ 3,450$ Network Cables 5 10$ 50$ Phone 10 140$ 1,400$ User manual 1 20$ 20$ Total Hard Resources 19,620$
Hard Reources
Hard Resources
(Management Consultants, KPMG, Management American Electric Power, Archives(cs410))
![Page 79: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/79.jpg)
7 April 2005 Team Platinum 79
Budget-Soft Resources
Position Contract/Days Annual Salary
Manager 365 $32,989
Customer Service Rep 365 $18,720
Technicians 365 $24,960
Bookkeeper 365 $20,000
Accounts Rep. 365 $22,000
Junior Networking Engineer 720 $22,000
Marketing Analyst 720 $40,000
Sales Personnel 365 $20,000
Network Consultant 720 $45,000
Database Consultant 365 $40,000
Total Salary 285,669
Employee overhead (40% of salary) $ 25,000
Total Personnel Cost $ 310,669
(Management Consultants, KPMG, Management American Electric Power, Archives(cs410))
![Page 80: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/80.jpg)
7 April 2005 Team Platinum 80
http://salary.hotjobs.com/&
http://jobsearch.monster.com/getjob.asp?JobID=27806931&AVSDM=2005%2D03%2D28+11%3A03%3A55&Logo=1&q=technical+support+re
p.&sort=rv&vw=b&cy=US&brd=1,1862,1863
Job TitleSalary per year per person
Employees Needed
Cost per year
Customer Service Reps $18,720 30 $561,600Database Maintenance Staff
$81,791 2 $163,582
Technical Support Rep. $24,960 10 $249,600Inbound Call Center Supervisors
$32,989 4 $131,956
Customer Service Manager
$55,153 1 $55,153
Human Resources Staff $26,276 2 $52,552Human Resources Lead $126,520 1 $126,520Training Specialist I $38,921 2 $77,842Call Center Traffic and Scheduling Analyst
$35,963 2 $71,926
Help Desk Support $37,662 1 $37,662Help Desk Manager $66,602 1 $66,602
Total: 56 $1,721,515
Customer Service Center Staff
![Page 81: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/81.jpg)
7 April 2005 Team Platinum 81
• Building maintenance will be required, but this will be outsourced for $1.30/ square foot/ year.
• Additional room for 6-14 people will be required for the current members of Team Platinum and additional full time employees
Customer Service Center
http://www.bizjournals.com/bizwomen/consultants/savvy_business_shopper/1997/06/16/column54.html
![Page 82: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/82.jpg)
7 April 2005 Team Platinum 82
Renting Office Space
• Average cost to lease a building in Cleveland Ohio is $17.50/ square foot/ year
• Employees of Customer Service Center = 56
• Other permanent employees = 14
• Office Space needed for 70 employees = 15,400 square feet
• 15,400 x 17.50 = $269,500 a year
http://www.officefinder.com/officespacecalc.html & http://www.cleveland-office-space.com/
![Page 83: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/83.jpg)
7 April 2005 Team Platinum 83
Customer Service Center Cost
http://www.officefinder.com/officespacecalc.html & http://www.cleveland-office-space.com/
Total YearlyCost of
CustomerService Center
CustomerService Center
Staff
Building Maintenance
Services
RentedOfficeSpace
AdditionalStaff
Not IncludingComputers And
Hardware
=+ + +
$1,721,515 + $20,020 + $700,000 + $269,500 =
$2,711,035
![Page 84: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/84.jpg)
7 April 2005 Team Platinum 84
Injection MoldingPolycarbonate Injection Molding Cost per Unit
$0.10
$1.00
$10.00
$100.00
$1,000.00
Source: Dan Arvin, Pioneer Plastics
![Page 85: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/85.jpg)
7 April 2005 Team Platinum 85
Custom Circuit Boards
http://www.pcbpro.com/pcb-quote.php
Circuit Board Cost per Unit
0
50
100
150
200
250
1 5 10 25 50 75 100 250 500 750 1000
Number of Units
Cost Per Unit
![Page 86: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/86.jpg)
7 April 2005 Team Platinum 86
Cost of ProductionCost of iRespond Key Fob
$0.50 Molding (figured at $0.50 per unit for 1000 units)$59.95GPS Receiver (Trimble Lassen IQ)$17.95GPS Antenna (Trimble-Ultra Compact Embedded Antenna)$20 CDMA Radio Chip (Cell Phone Transmitter/Receiver)
$3 Mobile Phone Antenna$19.98Rechargeable Battery (Lithium Battery) $38.94Recharging Station (Includes the following four items)
$7.98 Battery Charger/Cable$26.99 Modem (based on TFM-560U Trendware 56k
fax/modem)$1.47 Internal boards$2.50 Molding
$11.95Flash Memory to store voice data taken from database
$1.47 Internal circuits and main boardTotal: $173.74
Sources found in Appendix on page 4
![Page 87: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/87.jpg)
7 April 2005 Team Platinum 87
SBIR Funding
• National Science Foundation (NSF)– SBIR Phase I awards maximum = $100,000– SBIR Phase II awards maximum =
$500,000– Additional supplemental award (Phase IIB)
may raise Phase II awards maximum = $750,000
• Additional Funding from Virginia CIT Funding
http://www.nsf.gov/eng/sbir/
![Page 88: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/88.jpg)
7 April 2005 Team Platinum 88
Profit• Total cost for molding and assembly:
Rs.660,000 = $16,500.00
• Cost for setting our business up: $2,711,035.00
• Shipping + assembling @ 17% for 100,000 units:
$19,305.00 + $2,711,035.00 = $2,730,340.00
• Profit : $51,910,200.00
• With subscription plan :– Yearly fee: $2,499,750 @ 25% of 100,000 units.– Monthly fee: $749,250 @ 75% of 100,000 units per month.
(www.assemblymag.com/CDA/ArticleInformation/features/BNP__Features__Item/0,6493,146239,00.htm, www.shalincraft-wholesale.com/cargo.html )
![Page 89: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/89.jpg)
7 April 2005 Team Platinum 89
Risk Matrix
![Page 90: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/90.jpg)
7 April 2005 Team Platinum 90
Risk Mitigation
• Legal Disclaimer
• Thorough Testing
• Newest Technology
• Thorough Testing
• Quality Control
• Self-Diagnostics
• Covered Button
• Activation LED
• Cellular Triangulation
• Thorough Testing
• Legal Disclaimer
• Low Price
• Unique Features
• Data Encryption
• On-demand Location
• Optional Features
![Page 91: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/91.jpg)
7 April 2005 Team Platinum 91
Future Implementation
• Upgrades to cell technology– CDMA & GSM unification
• Improved signal reliability
– Move to all digital; phasing out analog• Improved battery life
• E-911– Completion of Phase 1 & 2 across
cell networks• Improved triangulation
![Page 92: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/92.jpg)
7 April 2005 Team Platinum 92
Using iRespondTM
• Initial Setup– Register the unit
• 1-800 number
– Enter optional medical information
![Page 93: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/93.jpg)
7 April 2005 Team Platinum 93
Using iRespond
• Emergency Activation– Begin GPS satellite acquisition– Send signal via E-911 setup
• Unit serial number• Locally stored medical information• GPS location data, if available
– Continue sending signal via E-911 until batteries fail or reset.
![Page 94: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/94.jpg)
7 April 2005 Team Platinum 94
Pros of using iRespond!
• Emergency Services• Persistent Tracking• On Demand Tracking• Precise GPS Positioning• Back-up Cell Tower Positioning• Informed Response• Optional Extras
![Page 95: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/95.jpg)
7 April 2005 Team Platinum 95
iRespondTM Cons
• Lack of constant tracking• Two-way conversation• Database Security• Any wireless communication method
can be interrupted
![Page 96: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/96.jpg)
7 April 2005 Team Platinum 96
Closing Introduction
Picture From: http://www.lethaprojects.com/familyphotos/new_hampshire_trip/pages/chris_falling.htm
![Page 97: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/97.jpg)
7 April 2005 Team Platinum 97
Conclusion
• iRespond! is invaluable to anyone who wishes to have an increased sense of security
![Page 98: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/98.jpg)
7 April 2005 Team Platinum 98
References
• Basic 911. (2005). Federal Communications Commission. Available: http://www.fcc.gov/911/
• Battery Charger/Cablehttp://www.ixap.com/sti_ProdDet.asp?sku=CHAV-8900-TC001&BrandID=AV&ClassID=CH&cid=CHAV&sPageNo=1&PmdName=AUDIOVOX-9900
• Bergman M. (2004). U.S. Cell Phone Use Up More Than 300 Percent,Statistical Abstract Reports. U.S. Census Bureau News. Available: http://www.census.gov/Press-Release/www/releases/archives/miscellaneous/003136.html
• Bonsor, K. (2005). How Location Tracking Will Work. Howstuffworks. Available: http://people.howstuffworks.com/location-tracking2.htm
• CDMA Radio Chip http://www.investors.com/editorial/tech.asp?v=4/1
• Cell Antennahttp://www.cellphoneshop.net/
• Cleveland-Office-Space.com. (2005). Cleveland Office Space Market Overview. Cleveland Office Space. Available: http://www.cleveland-office-space.com/
![Page 99: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/99.jpg)
7 April 2005 Team Platinum 99
References
• Copper Wirehttp://www.allelectronics.com/cgi-bin/category.cgi
• Dan Arvin, Pioneer Plastics• Enhanced 911 Wireless Services. (2005). Federal Communications
Commission. Available: http://www.fcc.gov/911/enhanced/• Flash Memory Cards
http://www.flash-memory-store.com/64mb-compact-flash.html• GPS Mobile Locator / Tracker Cell Phone
http://www.gpslocators.com/cogpsmolo.html• Hot Jobs. (2005). Salary. HotJobs.com. Available:
http://salary.hotjobs.com/• LED Lights
http://www.allelectronics.com/cgi-bin/category.cgi?category=340050&type=store
• Lee M. (1997). Choosing cleaning service requires more than quick sweep. Savvy Business Shopper. Available: http://www.bizjournals.com/bizwomen/consultants/savvy_business_shopper/1997/06/16/column54.html
![Page 100: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/100.jpg)
7 April 2005 Team Platinum 100
References
• Office Finder. (2005). Office Space Calculator. Office Finder. Available: http://www.officefinder.com/officespacecalc.html
• PCBpro Instant Quote Form. (2005). PCBpro. Available: http://www.pcbpro.com/pcb-quote.php
• Rechargeable Lithium Batteryhttp://www.ixap.com/sti_deft_plists.asp?SkuD=BTAV-9900-LI001&ModelID=9900&ClassID=BT&TypeID=all&BrandID=AV&gID=419
• SafeGuardian One Button GPS Cell Phonehttp://www.safeguardian.com/
• Technical Support Rep. (2005). Monster.com. Available: http://jobsearch.monster.com/getjob.asp?JobID=27806931&AVSDM=2005%2D03%2D28+11%3A03%3A55&Logo=1&q=technical+support+rep.&sort=rv&vw=b&cy=US&brd=1,1862,1863
• TFM-560U Trendware 56k fax/modemhttp://www.tigerdirect.com/applications/SearchTools/item-details.asp?EdpNo=671885&CatId=564
• Trimble Lassen IQ GPS Receiverhttp://www.sparkfun.com/shop/index.php?shop=1&cat=63&
![Page 101: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/101.jpg)
7 April 2005 Team Platinum 101
References
• Trimble-Ultra Compact Embedded Antennahttp://www.sparkfun.com/shop/index.php?shop=1&cart=214595&cat=64&
• US Department of Justice, “Criminal Victimization in the United States, 2002 Statistical Tables”http://www.ojp.usdoj.gov/bjs/pub/pdf/cvus02.pdf
• Wherify Wireless Location Serviceshttp://www.wherifywireless.com/corp_home.htm
![Page 102: Team Platinum](https://reader036.vdocuments.us/reader036/viewer/2022070405/56813e40550346895da8282c/html5/thumbnails/102.jpg)
7 April 2005 Team Platinum 102
Questions?
Team PlatinumCS410
7 April 2005
Members:Ian McKay Sean Alcos Robert Pilkington Joseph MarchAnjalee Sinha Andrew Cherry
Website: http://www.cs.odu.edu/~rpilking/cs410/