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ELP 2015-16: Expression of Interest
Team Information
No. Student Name PG ID Mobile No. Class Section
1 Kunal Krishnan 61610176 +91 9953458345 I
2 Bhagawat Rawat 61610297 +91 9913844737 I
3 Srinivasan Gopalakrishnan 61610391 +91 8197222250 I
4 Nakul Jayadevan 61610812 +91 9884024014 K
5 Arpit Gupta 61610882 +91 8698689079 K
Projects being applied for:-
I agree to take up this project, as a part of this team, if the team is selected.
Please type in e-mail ids of the team members:-
Preference ELP No. Title of the Project
1 ELP-034 Identify and merchandise products for the marketplace, and improve supply chai
and distribution side.
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected] -
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The following consumer decision-making funnel and the operational process chain reflect our understanding in terms of
the objectives and various challenges that need to be addressed, and corresponding solution strategies and the impact
they will have on the top line and bottom line of Deal TV.
Marketing Strategy at various stages of consumer decision making process
Operational value chain covering the Order-to-Cash cycle
Customer Order
xible Shipping Price: Apply volume
ed pricing on items to reduce money
on shipping
prove Customer Flexibility through
duct:Currently, there are no options
cancel order on website and to
/update orders at the last minute.
duct improvements that address
se issues will improve flexibility, ASP
decrease unnecessary cancellation.
ephony as a customer touch-point:
center has outbound marketing
ssaging, which can put-off a customer.
o, when cancelling the product order,employee tries to influence the
tomer into retaining the product.
ndardizing this garners positive
tomer reviews
xible Delivery Window: A delivery-
dow preference at ordering time will
ult in lower returns, an efficient
lling mechanism
ailability of virtual fitting: The fit &
related returns can be reduced by up
50% using virtual fitting solutions suchVirtuesize, Shoefitr etc.
On demand Delivery:Avoid over
servicing clients & mitigate risks of badreviews due to delivery, plus cost savings.
Reduce Warehouse processing time:
Effective warehouse management
software, and increased speed of
delivery. Also, an efficient system needs
less labor and reduces wastage
Optimize Inventory:Efficient forecasting
through statistical models to reduce
inventory holding & transportation costs.
Penalties in Third-Party Contracts:
Include Customer lifetime value as a
parameter in the Service level
agreements. This will help with customer
retention and reducing delays
Include drop-off points:Specific Drop off
pts in villages can help increase delivery
efficiencies and reduce delivery clutter.
Improve data communications:Knowing
where every package is, knowing its
status and having the ability to re-route
deliveries in real time represent the key
to mastering the final mile of the supply
chain.
Reduce Fraudulent
Claims:Use prevention and
detection tools such
as a real-time scoring
engine that evaluates
and reduces the risk
level of transaction
during the
authorization
process
Improve other basic
checks during
payment process:
Currently, there are
no checks on
information entered
by customer such as
mobile OTP or email
confirmation. Include
these basic checks to
ensure that
fraudulent claims are
reduced
Efficient Cash
Handling:Use third party
vendor wallets s
as PayTM, PayU
money etc. to
manage paymen
Drop off points
Reduced Costs &
additional bene
Flexibility of pay
modes, additioncash back incen
and reduced ris
along with low
money holding t
Returns: No que
asked return po
- on demand pic
and packing ser
at drop off poin
unmatched cust
service.
Order Processing FulfillmentCash Managem
Returns
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Solution ExampleInventory and Forecasting process
Inventory Parameters
Inventory Optimization Model
Team:We have formed our team ensuring that we bring in skill sets that align well with the needs of the project.
Underlying our diverse backgrounds and industry experience are the core competencies of operations, supply chain
management, e-commerce and inbound and outbound marketing, which will be ideal for the project which runs throughthe entire value chain.Arpit Gupta - Digital Marketer turned Entrepreneur of a B2C e-commerce firm. Has extensive hands on experience in
marketing management of specialty portfolios and also has the experience of developing a customer focused niche
industry from scratch to break-even to profitability.Bhagawat Rawat- Operations person with experience in managing key plant turnarounds and multimillion dollar
projects often involving multiple stakeholders. He cements the group with providing a bottom line strengthening
approach to the activities.
Kunal Krishnan- Supply Chain Professional with 7.5 years of experience. Prior to ISB, he was Manager within the
Consumer Goods vertical with Accenture Management Consulting. He has created forecasting, inventory management
and network optimization solutions for clients across industries such as Consumer Goods and Consumer Electronics.Nakul Jayadevan- A mass media graduate with a major in advertising from St. Xavier's, Mumbai has 3.5 years of
experience working towards helping a global brand, Red Bull, establish a local face here in India. He has led 360 degree
marketing campaigns, ideating and executing numerous communications and branding strategies. He played a pivotal
role in launching the product in Tier II cities across Tamil Nadu & Kerala.
Srinivasan GopalakrishnanAn electrical engineer with 2.4 years experience at ABB in a customer service engineer role
for 15 months and a Marketing & Sales role for a year, during which he has worked on marketing ABBs energy
management solutions and automation systems. He has also pioneered two operational cost saving initiatives during
this time.