Download - Teaching Guide T o Empathy
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Teaching Guide To Empathy• 9:40 10 min Empathy - Intro• 9:50 15 min Empathy - Interview/experience• 10:05 START OF Define – IntroKey success factors:Try very hard to start on time• Before the workshop - Discuss with your team mates how do introduce your group?• Use your other d.leaders to draw the crowd in and get everybody in their place.• Start with a little introduction of the d.leadership team and yourself (very short but
memorable)• Now make a great and high energy presentation. This is the wave that your team will surf!• Time your presentation to 9 min. Maybe you want to take some slides out. Do a test run!• The main points to hit here:
– Give orientation to he group what will happen today (5 modules of micro lecture and hands-on practice)
– This is the first module “Empathy”– Empathy is about total emersion into a user experience key is to expose. observe. engage.
and capture.– See the world with children's eyes.
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d.
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the intellectual identification with or vicarious experiencing of the feelings, thoughts, or attitudes of another
empathy: what?
d.
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huh?
empathy: what?
d.
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empathy is:when you feel what the other person is feeling.when you can mirror their expression, their opinions, and their hopes.
empathy: what?
d.
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to discover people’s explicit and implicit needs so that you can meet them through your design solutions.
empathy: why?
d.
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designers approach empathy . . .without judgmentwith a beginner’s eyeswith curiosityoptimisticallyrespectfully
empathize: how?
d.
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expose. observe. engage.
empathize: how?
d.
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expose yourself to the situations and experiences your
user has
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expose. observe. engage.
empathize: how?
d.
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observe what your user is doing,
how s/he is doing it,and what prompted the
behavior
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to uncover people’s explicit and implicit needs so that you can question them
observe: why?
d.
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let’s practice together
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On the bus
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one more
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last one,i promise
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what is this person (or persons) doing?Notice what is happening both with the person and the context he/she is functioning within.
how are they doing it? pretend you are describing the picture to someone not looking at it.
why are they doing it this way? take a guess. start to form a story. then ask.
what :: how :: why
d.
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expose. observe. engage.
empathize: how?
d.
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engage with your users to learn who they are
d.
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tell me about the last time you _________?tell me about an experience you’ve had with _________?
seek stories
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how did you feel when _________ happened?what were you feeling at that moment?
talk about feelings
d.
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really? can you tell me why that matters?say more about that . . . I see . . . do you know why you think that?okay. and that is important because why?
follow up with “why?”
d.
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quotes & defining words
actions & behaviors feelings & emotions
thoughts & beliefs
sneak peak to the next phase
d.
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what you seeyour user, body language, artifacts
what you hear quotes, stories, key words, contradictions
what you feel that your user is feelingemotions, beliefs, confusion
capture your findings
d.
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expose. observe. engage.and capture.
d.
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3 min: prep a few questions12 min: interview a user
empathize now
d.
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