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CO-LOCATED EVENT FOR IT AND BUSINESS LEADERS
TDWI BI EXECUTIVE SUMMIT
tdwi.org/SD2012/ES
Applybigdataanalyticstoacceleratethepathto
becomingacustomer-focusedorganization
Tapthepowerofsocialmedia,datavisualization,
geospatialanalysis,andpredictiveanalytics
Learnfromreal-worldcasestudiesandexpert
sessionshowtoundertakebigdataanalyticsthat
meetbusinessandmarketingobjectives
EARLY
REGISTRATIONDISCOUNT
RegisterbyJune29
andsave$195
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Big Data Analyticsfor Better CustomerIntelligence
San Diego, CA//July30August1,2012
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CO-LOCATED EVENT FOR IT AND BUSINESS LEADERS
TDWI BI EXECUTIVE SUMMIT San Diego, CA//July30August1,2012
tdwi.org/SD2012/ES
Dont Miss This
Opportunity!TDWI has a 15-year track record o delivering
in-depth, high-quality education, training, and
research to the BI, analytics, and data warehousing
community. Weve built our reputation on delivering
objective, vendor-neutral advice to business and
IT proessionals who need to deliver positive
results quickly. The TDWI BI Executive Summit:
Big Data Analytics or Better Customer Intelligence
continues this tradition by providing superb content
in an interactive setting, all o which is designed to
maximize your time out o the ofce. So why wait?
Register now!
REALIZE THE POWER OF BIG DATAFOR CUSTOMER INSIGHT
Becoming customer centric is a top priority today. Leading
organizations know that by improving their knowledge o customer
preerences and behavior, they can provide more exceptional
products and servicesand achieve higher prots. Analytics play
a key role in enabling organizations to detect patterns, understand
infuences, market more eectively, and use data insights to enable
predictive and proactive operations. Big data, including unstructured
social media data, is ull o potential or customer intelligence.
At the TDWI BI Executive Summit, you will learn how to apply the
right methods and technologies to accelerate customer knowledge
and turn big data analytics into a competitive advantage.
JOIN US AND LEARN Howtoapplybigdataanalyticstosupportcriticalstrategic
objectives or customer centricity
Bestpracticesforimplementingbigdataanalyticstounderstand
and anticipate customer behavior
Successfulusecasesfornewandevolvingbigdatatechnologies
being deployed across business operations and industries
Whereandwhentousegeospatialanalysisforimproving
marketing and resource allocation decisions
Stepsforgainingpredictiveinsightintocustomerbehaviorby
analyzing data rom multiple channels, including social media
Guidelinesforchoosingtherightanalyticdatabasetomatchyour
big data and customer analytics needs
Tipsforintegratingandconsolidatingdatafrommultiplesources
to achieve single views o customer data
Real-worldadviceforextendingenterprisedatawarehousingto
embraceHadoopandbigdatatechnologies
Howtoapplycutting-edgedatavisualizationandvisualanalysis
to deliver insights rom big data to nontechnical users
Methodsforimprovingmarketingandpersonalizationacross
multiple Web sites through smarter and aster Web analytics
EARLYREGISTRATIONDISCOUNT
RegisterbyJune29
andsave$195
UseprioritycodeEXEC3
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CO-LOCATED EVENT FOR IT AND BUSINESS LEADERS
TDWI BI EXECUTIVE SUMMIT San Diego, CA//July30August1,2012
tdwi.org/SD2012/ES
TDWI BI EXECUTIVE SUMMIT OFFERS YOUA unique and interactive peer knowledge-sharing eventfocused on big data, customer analytics, social mediaanalytics, and more.The TDWI BI Executive Summit program is specically developed or
business and IT executives, managers, BI and analytics directors,
customer intelligence specialists, and project sponsors like you who
own, shape, and infuence BI, analytics, customer intelligence, and data
warehousing initiatives.
Multiple opportunities to share insights with peers.Proessionals learn best by talking directly with one another and sharing
what theyve learned rom experience. TDWI Forums unite proessionalsrom various industries or collaborative learning and discussion. The
program is designed to connect you with your peers as well as thought
leaders in big data, customer analytics, social media analytics, and
cutting-edgeBIanddatawarehousingwhocanaddressyourmost
challenging questions and issues.
Valuable strategies, techniques, and tools.Executivekeynotes,usercasestudies,andforward-lookingpanelsessions
will give you a comprehensive understanding o the challenges that
business and IT executives, managers, BI directors, data scientists, and
customer intelligence proessionals ace. You will learn solid methods or
overcoming challenges in a rapidly changing business environment.
SUMMIT FEATURES Experience-driveninsightstohelpyoudeliverbusinessvaluefrombig
data analytics sooner
Casestudiesandexpertsessionsdesignedtogiveyoupractical
takeaways or meeting your objectives
Real-worldexamplesofimplementingbigdataanalyticsforricher
customer intelligence
FocusedsessionsonhowtoproductivelyuseHadoopandotherbigdata
technologies alongside existing BI and data warehouse systems
Bestpracticesforusingdatainsightstoenableyourentireorganization
to be more customer ocused
Executiveleadershipsessionstohelpyouovercomebarriersto
investment in technologies or analyzing big data and enhancing
customer knowledge
Panelsessionsandtechnologyexhibitstohelpyouchoosewhich
products are best suited to your objectives
Mondayeveningnetworkingreceptionwhereyoucanbondwithpeers
and enjoy relaxed interaction with speakers
EARLYREGISTRATIONDISCOUNT
RegisterbyJune29
andsave$195
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Stay on top of the
latest technologies
in BI and DW.Your BI Executive Summit registration includes
access to the TDWI Exhibit Hall at the San Diego
TDWI World Conerence, where the leading
providers o hardware, sotware, and services or
BI, data warehousing, and related technologies
will be demonstrating their latest solutions. Time
will be set aside or you to visit these solutionproviders without missing any BI Executive
Summit sessions.
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CO-LOCATED EVENT FOR IT AND BUSINESS LEADERS
TDWI BI EXECUTIVE SUMMIT San Diego, CA//July30August1,2012
tdwi.org/SD2012/ES
CLICK HERE
FOR COMPLETE AGENDA ONLINESan Diego, CA//July30August1,2012MONDAY, JULY 30
8:15
9:00AMWorld Conerence KeynoteTom Fastner, Senior Member o Technical Sta and Architect, eBay
9:15
10:00AMDelivering Customer Analytics Solutions at ComcastGeorge Vigil, Manager, BI Systems & Analytics and Jiten Kelshiker, Principle BI Fusion Architect, Comcast
10:15
11:00AMDriving Competitive Advantage with Advanced AnalyticsGlenn Wegryn, Associate Director, Analytics, Procter & Gamble Co.
11:00
11:45AMConnecting the Stars: Applying Social Media Understanding to a Structured Marketing Data EnvironmentTheresa Kushner, Director o Customer Intelligence, Strategic Marketing, Cisco Systems
11:45AM
12:00PMSponsor IntroductionsDavid Stodder, Director o Research or Business Intelligence, TDWI; Sponsor Representatives
1:30
3:00PM
Case Study Workshop: Visual Analysis o Big Data rom the Worlds Airlines
Andrew Cardno, Data Visualization Expert3:15
4:15PMPredictive Analytics on Big DataStephen Coggeshall, Chie Technology Ofcer, ID Analytics; and Guowei Wu, Fixed Income Quant
4:15
5:15PMA Multi-Channel Approach to Retail Customer AnalyticsMichael Gold, COO, and Ryan McClarren, Chie Science Ofcer, Farsite Group
5:15
7:00PMReception
TUESDAY, JULY 31
8:00
8:15AMWelcome to Tuesday at the Summit
8:15
9:00AMBig Data Use Cases or the Front OfceColin White, Founder, BI Research
9:00
10:00AMOrbitz Case Study: Integrating Hadoop with the Data InrastructureRob Lancaster, Solution Architect, Orbitz Worldwide
10:15
11:15AMPanel Session: Realizing the Power o Big Data or Customer InsightModerated by David Stodder, Director o Research or Business Intelligence, TDWI
11:15AM
12:00PMLiving on Potential: Case Study o the Worlds Largest Healthcare Data WarehouseDan Sherman, Director, Business Intelligence, BHI, BlueCross BlueShield Association
1:30
2:15PMCustomer Data Integration in a Big Data WorldPhilip Russom, Director o Research or Data Management, TDWI
2:15
3:00PMGilt Groupe Case Study: Big Data Analytics or Digital Marketing OptimizationGeorey Guerdat, Director o Data Engineering, Gilt Groupe
3:15
4:15PMPanel Session: Peering into the Future: Whats Next or Tools and Technologies?Moderated by Philip Russom, Director o Research or Data Management, TDWI
4:15
5:15PMSocial Media Sentiment: Uncovering Hidden Insights at USC Annenberg Innovation LabJonathan Taplin, Proessor, Annenberg School or Communication, University o Southern Caliornia
5:15
7:00PMExhibit Hall Reception
WEDNESDAY, AUGUST 1
8:00
8:15AM Welcome to Wednesday at the Summit
8:15
9:00AMDataville: Helping Customers Better Know ThemselvesTim Piatenko, Manager o Analytics, Badgeville
9:00
10:00AMActionable Customer Analytics: Big Data Meets Big MathTed Westerheide, Chie Architect, Aginity
10:15
11:15AMThe Data Warehouse: Does It Have a Future?Krish Krishnan, CEO, Sixth Sense Advisors
11:15
11:30AMConcluding RemarksDavid Stodder, Director o Research or Business Intelligence, TDWI
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CO-LOCATED EVENT FOR IT AND BUSINESS LEADERS
TDWI BI EXECUTIVE SUMMIT San Diego, CA//July30August1,2012
tdwi.org/SD2012/ES
TWO WAYS TO EXPERIENCE THETDWI BI EXECUTIVE SUMMIT
1. Short on time?The BI Executive Summit is a unique and interactive event ocused
on big data analytics, social media, data visualization, geospatial
analysis,andpredictiveanalytics,allpackedintotwo-and-a-half
days and designed to maximize your time out o the oce.
2. Want to dive deeper into certain topics?In addition to attending the summit, you can take advantage o
moreTDWIeducationbyaddingSanDiegoWorldConference
courses during the remainder o the week. The TDWI Education
Department recommends certain courses that best complement
the BI Executive Summit. See course recommendations below
or visit tdwi.org/SD2012/EScourses or more inormation.
PRE- AND POST-SUMMITCONFERENCE COURSES
Enhance your BI Executive Summit experience by attending the
SanDiegoTDWIWorldConference.Belowaresomerecommended
courses that complement the summit.
PRE-SUMMIT JULY 29, 2012
S1 TDWI Data Warehousing Concepts and Principles: An Introduction to theField of Data Warehousing
S2 BI from Both Sides: Aligning Business and IT
S3 TDWI Performance Management: Measurement, Metrics, and Monitoring
S4 TDWI Data Quality Fundamentals
S5 Designing a Data Warehouse for High Performance
S6A Agile Analytics: Value-Driven Data Warehousing and Business Intelligence
S6P Agile Data Warehousing 201: Agile Project Leadership
POST-SUMMIT AUGUST1,2012W6P New Methods for Dealing with Complex Data
W7P SaaS, the Cloud, and BI
Visit tdwi.org/SD2012/EScourses or more inormation.
EARLYREGISTRATIONDISCOUNT
RegisterbyJune29
andsave$195
UseprioritycodeEXEC3
Bring Your Team to TDWIYou can bring your entire BI, analytics, and
customer intelligence team with you, because the
BI Executive Summit is co-located with the highly
respected TDWI World Conerence in San Diego.
While you strengthen connections with your peers
at other companies, your team members can
attend several o our 50+ training courses that
run the entire week. Then you and your team can
catch up in the evenings to compare notes and
share in some un by visiting the TDWI Exhibit Halland hospitality suites.
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CO-LOCATED EVENT FOR IT AND BUSINESS LEADERS
TDWI BI EXECUTIVE SUMMIT San Diego, CA//July30August1,2012
tdwi.org/SD2012/ES
THREE EASY WAYS TO REGISTER
1. Online:tdwi.org/SD2012/ES-register
2. Phone: 800.280.6218 or 541.346.3537
(MF,8:00am5:00pmPT)
3. Submit this form:
Fax: 541.346.3545 or 541.346.3509
Mail: TDWIBIExecutiveSummit:
SanDiego2012Registration
1277 University o Oregon
Eugene,OR97403-1277
CLEARLY TYPE OR PRINT YOUR INFORMATION
Priority Code: EXEC3
LAST NAME
FIRST NAME(for attendee badge)
TITLE
COMPANY OR INSTITUTION
DEPARTMENT
INDUSTRY
MAILING ADDRESS
CITY, STATE / ZIP / COUNTRY
TELEPHONE
E-MAIL (Required!)
(Please print this address clearly. We send last-minuteconfrmations and announcements via e-mail.)
HOTEL AND TRAVEL
TDWI has reserved a block o rooms at reduced rates or
summitattendeesattheManchesterGrandHyattinSan
Diego. Discounted rates are also available or air travel and
car rental. Visit tdwi.org/SD2012/ES-hotel or more details.
CALCULATE YOUR PAYMENT
Your registration ee includes all TDWI BI Executive Summit
sessions, breakasts, lunches, networking receptions, and
entrancetotheTDWIWorldConferenceExhibitHall.Pricing
alsoincludescomplimentaryTDWIPremiumMembership.
CurrentTDWIPremiumMembersgeta$275discountoffthesummit price (in lieu o complimentaryPremiumMembership).
REGISTRATION FEES
Priority code: EXEC3
EARLY REGISTRATION (Ends June 29, 2012) $2,235REGULAR REGISTRATION(June 30July 27, 2012) $2,430
FEE FROM TABLE ABOVE $ _________
CURRENT MEMBER DISCOUNT $ _________(Deduct $275 from above)Premium Membership status will be validated when your registration is processed.
TEAM DISCOUNT $ _________(Deduct 10% from total price when 3 or morepeople from the same company register at the same time)
LATE FEE(After July 27, 2012, add $50) $ _________
TOTAL FEE $_________
CHECK ENCLOSED(payabletoTDWI)
PURCHASE ORDER #________________Credit Card: AMEX DinersClub
DiscoverCard MasterCard
VISA
NUMBER
EXPIRATION DATE
CVV2(number on back of card)
YOUR SIGNATURE(for credit card)
NAME ON CREDIT CARD
CREDIT CARD BILLING ADDRESS
CITY, STATE / ZIP / COUNTRY
REGISTRATION INFORMATION
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RegisterbyJune29andsave$195
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