Download - TCI2013 Nokia Bridge Program
Nokia Bridge Program – New thinking on corporate social responsabilityMatti Vanska
Business Summit: Strategic Innovation Partnerships
4 September 2013
NOKIA BRIDGE PROGRAMNEW THINKING IN CORPORATE SOCIAL RESPONSIBILITY
MATTI VANSKA
OUTLINE
Nokia in 2011
Bridge Program
Key results
Collaboration with local stakeholders
Learnings
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ASSESSMENT STRATEGY CHANGE
NEW ORGANIZATION
NEW CULTURE
Major reduction of workforce & closing of sites
NOKIA IN 20111NOKIA’S TRANSFORMATION STARTS
In addition to the financial support
‣ open communication
‣ proactive engagement with employees
‣ proactive engagement with local
stakeholders
‣ new mindset and tools
are needed to plant the seeds for regrowth
NOKIA IN 20111THE BIRTH OF BRIDGE
BRIDGEPROGRAM
1st Assist individuals and teams to utilize their capabilities to the fullest
BRIDGE PROGRAM2PRIORITIES
2nd Continue to build the local economies where Nokia plays a driver role
3rd Support Nokia’s renewed strategy and ecosystem
BRIDGE PROGRAM2FIVE PATHS TO TAKE THE NEXT STEP
New YorkVancouver
MalvernSan Diego
Capital area, Oulu, Salo,TampereCopenhagen
London Ratingen, Ulm, Berlin
Komarom Cluj
Bangalore
Beijing
Singapore
Masan
BRIDGE PROGRAM2SCALE
• Looking for internal talent first
• Internal Job fairs when ramping up new organizations (eg Windows Phone R&D)
• Bridge participants are priority candidates in Nokia internal positions
Ruoholahti internal Job Fair in 2011
FIND A NEW JOBWITHIN NOKIA
FIND A NEW JOBOUTSIDE OF NOKIA
• Career Coaching
• Job Fairs
• Bridge Career Service
• Local LinkedIn and Facebook groups Job and education fair in Salo May 2012
STARTA NEW BUSINESS
• Coaching and sparring
• Encouraging & realistic approach
• Collaboration with local incubators
• Start-up grants
• Support and coaching equally important to financial support
The heart of Bridge Copenhagen
LEARN SOMETHING NEW
• Objective is to increase the chance to find a job quickly
• Courses and trainings
• In Finland, tight collaboration with local state authorities
• Extensive vocational training programs in the factories
Bridge info session in Salo
CREATE YOUR OWN PATH
• Originally reserved for ideas that could not be pre-defined
a. Voluntary work in a developing country
b. Setting up a foster home
• Todate almost all needs implemented via the first 4 paths
RESULTS
• Almost 18 000 employees have been eligible for the Bridge program.
• Cumulatively 60% have found their next step by the end of Nokia employment.
• Over 1.000 new companies established globally
• Overall satisfaction rate (satisfied/very satisfied) related to the Bridge offering is 85%.
RESULTS3BRIDGE IN 2011–2013
ICT start-ups: 42%
Other 38%
Professional services and consulting 21%
RESULTS3OVER 1000 NEW START-UPS GLOBALLY
• 91% of the companies were still active
• 18% of the companies had made a technology licensing/idea release agreement with Nokia
• 48% had a team (average 3 people), 52% started alone
• Average personnel per company 2,1 (2012. 2013 estimate 2,9; 2015 estimate 7,1)
RESULTS3KEY FINDINGS IN START-UP RESEARCH BY AALTO UNIVERSITY IN FINLAND
” Bridge programme's entrepreneurship information has been beneficial
5,73 7”
Smooth R&D transitions
No delivery stops at the factories
External reputation
Support for Nokia ecosystem
Testament of values to Nokia’s employees
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RESULTS3KEY BENEFITS TO NOKIA
COLLABORATION
COLLABORATION4WITH NATION-WIDE AND LOCAL STAKEHOLDERS
NATIONAL COLLABORATION• Ministry of Employment and
the Economy• Ministry of Finance• Finnish national innovation
system & funding• Invest in Finland
LOCAL COLLABORATION• Local employment offices• Universities• Cities• Startup incubators• Learning service providers• Outplacement partners
BRIDGE STAKEHOLDERS
IN FINLAND
Accelerating innovation in Copenhagen
• Startups
• Aalborg University
• Students
• Researchers
• Established companies
COLLABORATION4INNOVATION HARBOR -> COPENHAGEN ICT (CICT)
LEARNINGS
KEY LEARNINGS5BRIDGE PROGRAM
1Implementation needs to be genuinely based on core values
2 Working tightly with partners but the core of Bridge cannot be outsourced
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Local leader selected from the impacted people, sufficient seniority
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Globally consistent frame, local implementation
THANK YOU!