Download - TCI Marketing Services Overview
HelloHere’s some info on who we are and why we should hang out…
Why you can trust us
Really smart people invest in us: • NEA Ventures, Paladin Capital, Crosspoint Venture Partners
Our parent company is super successful:• It runs a network of technology reseller companies• Together, they sell >$100M of IT products per year • They have >120 Fortune 500 clients
Our team is pretty sharp:• ~50 combined years in technology marketing• Management level experience at:• UBM, Ziff Davis, IDG, Geeknet, and The New York Times
Why we’re here
TCI Marketing Services was founded to improve three things about the publisher dominated IT marketing industry:
Better database quality
Better pricing
Better delivery &
reporting
How is our database better?Our parent company’s reseller businesses fuel our database with 100% vetted IT buyers. It’s very different than the old publisher method.
The old way:
The TCI way:
See, way more simple.
Create content
Costs money
Drive unfiltered traffic via search
Costs money, not a lot of IT buyers
Get people to sign up for emails
Costs money, anyone can sign
up
False positives, low quality results
Expensive cost structure
Reseller clients opt-in when they
buy Low cost, 100%
proven IT buyers
Better results
Lower cost
How do we offer better pricing?
It’s simple: • Our reseller network fuels our database with IT buyers at a low
cost• Because we’re a startup, focused on growth, we operate on
lower margins than large corporate publishers
See for yourself:• Sample Target: NA, IT Manager+, 500+, 1 Custom / Non-Qualifying Question
2014 Average Publisher CPL
TCI Marketing Services CPL
$80 $60*
*See, better pricing
We give you more information on the good leads, and fewer bad ones.
The TCI Marketing Services lead gen process:
• Limits false positives. We don’t offer free iPads in exchange for downloads.
• Nurtures all leads with non-automated interest confirmation, and follow up content offers.
The truth is, every lead gen report, from any provider, contains a spectrum of lead quality:
What’s better about our reporting?
Contacts & False Positives
Marketing Ready
Sales Ready
I like iPads and TVs
I was just browsing
I want to learn about
this
This is my job and I need to
know this
I may need this soon
I’m buying this now
Publishers incentivize downloads and don’t follow up to confirm interest. This means more low quality leads end up in your reports.
So, how’s it going?Very well, thanks!
Here’s a look at what we’ve done since launching in July 2012:• >500 programs to date• 100% of our programs hit their delivery targets – we’ve never
missed• 100% of our programs beat their deadlines• It only takes us an average of 52-days to deliver in full• 26% of our programs are over-delivering, and we give you the
extras for free!
Check out some of the folks that work with us:• Dell Software • Symantec• Intel• Workday
• DocuSign • F5 Networks• Palo Alto Networks• Dropbox
• Box• FireEye• Digital Realty Trust• Imperva
Okay, give me the numbersAlright, but remember none of our programs are “spray & pray,” so gross database figures don’t matter.
What does matter?• Technology specific, role-based interest
• Engagement: TCI sees an average open rate > 16% across all programs
• Conversion: ~4% of each TCI target set downloads the content we send them
• Low opt-out: TCI sees <1% per month vs. >4% monthly opt-out at publishers
Now that we’ve shared that, here’s our B2B crowd:
Commercial IT BuyersTitles Company Size Technology Interest
• IT Titles +925,000• Manager+ +775,000• Director + +375,000• VP + +95,000
• Total +1.4M• 1 – 249 +120,000• 250 – 1,000 +325,000• 1,001 – 4,999 +385,000• 5,000+ +215,000
• Storage +327,500• Security +291,000• Servers +173,900• Network +211,000
How can you get me some leads?
Lead Generation
High Volume Content Syndication• Single download lead programs geared at filling high
volume, net new, database builder programs
• Content is distributed in multi-sponsor format – allowing for lower investment
Starting at: $20 CPL
Content Syndication• Sole sponsor, targeted syndication of content
• Single download leads
Starting at: $35 CPL
Content Syndication + TeleNurture• Sole sponsor, targeted syndication of content
• TCI team follows up with IT buyer 3-5 days after download with secondary CTA.
• Reporting includes follow up notes and lead scoring
Starting at: $50 CPL
Contacts, Some MQLs
No Lead Scoring
MQLs,No Lead Scoring
MQLs - SQLs,All Leads Scored
TeleNurture is how we follow up with downloaders to confirm their interest
in you and see if they’d like more info. It limits the bad stuff, and gets you
more sales intel on the good stuff. Here’s how it works:
1. We syndicate content and the initial call to action via email.
2. We retarget all unconverted digital prospects via telephone.
3. Prospects exchange their contact information to receive program assets.
4. We follow up 3-5 days later with a secondary offer of additional content.
5. We deliver nurtured leads including notes from our follow up calls.
What’s TeleNurture?
Lead Generation
Webcast Promotion• Promotion and registration of any webcast or online
event, regardless of the producer
Starting at: $50 CPL
BANT Qualification• Available as stand-alone program or as an add-on to
any other. Also available for internal database programs
Starting at: $95 CPL
Appointment Setting• Scheduling of initial sales appointment with
qualified and vetted prospect• Target list programs available
Starting at: $225 CPL
How can you get me some leads?
Other Marketing Services
Research• Custom question audience survey with guaranteed
minimum response• 10 questions• 100 guaranteed responses
Investment: $10,000
Content Services• Authoring of original content or repurposing of existing
content to target new audiences2-Page Whitepaper: $5,000
How can you get me some leads?