Download - TCI 2013 Design thinking – Big scale
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Design thinking – Big scaleTina Thomsen
Breakout Session: Use of design principles to drive innovation in clusters
5 September 2013
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DESIGN THINKING BIG SCALEABOUT THE CHALLENGE TO DESIGN A NEW CITY DISTRICT ON AN EMPTY FIELD
BY TINA THOMSEN [email protected]
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WHO, WHAT,
WHERE
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12-04-2023Side 4
Located centrally in the City of Kolding
and surrounded by Kolding School of
Design, The International Business
College and The University of
Southern Denmark, a completely new
district will be built within 15 years:
Design City Kolding.
Design City Kolding
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Kolding is located in the Triangle
Region, which is one of Denmark’s
growth centres with 350,000
inhabitants.
225 km from Copenhagen to the
east and Hamburg to the south.
12-04-2023Side 5 Design City Kolding
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Planlagt dagligvarebutik og p-hus.
Expat Home/Internationalt hus. Under markedsaf-dækning.
Nyt SDUByggestart i 2012. Ibrugtagning medio 2014.
Design-skolen Kolding
IBC
Fodgænger- og cykel- tunnel.Ibrugtagning 2013.
Kolding HF & VUC:5.000 m2 undervisning.Byggestart 2013.Forventet indflytning primo 2014.
Nordea og Trolle Advokater mfl.: 4.600 m2 kontor. Taget i brug i juni 2011.
Ny retsbygningIbrugtaget i 2012
Klippen: 5.500 m2 kontor og butikker. Forventet byggestart i 2012.
BoxHouse:
Kolding Uddannelses Center
CAMPUS KOLDING
6.500 m2 ungdosmboliger primært til udenlandske studerende. Under markedsafdækning.
12-04-2023Side 6Design City Kolding
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Design City Kolding is unique,
because it is the result of one
man’s dream;
Arne Hougaard, who is not only
the owner, but also the developer.
The master plan was
designed by Cobe Architects.
12-04-2023Side 8 Design City Kolding
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THE OVERALL
CHALLENGE
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12-04-2023Side 10
DENMARK HAS NUMEROUS URBAN
DEVELOPMENT PROJECTS AND MANY ATTRACTIVE
BUSINESS PARKS!
HOW TO MAKEDESIGN CITY KOLDING
UNIQUE??
Design City Kolding
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12-04-2023Side 11
We makeDesign City Kolding
unique and attractive …
by basing the district on
three values: Sustainability,
New forms of cooperation and
Innovation through design.
With focal point on design
and Design Thinking!
Design City Kolding
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12-04-2023Side 12
INVESTMENT VERSUS PROFIT
Platform for the development of anattractive environment:- Relations and contacts.- Activities/efforts to increase interest.
Press coverageFuture tenantsIncreasing corporate interest
DCK’s efforts and investments
Effect and reputation
Design City Kolding
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12-04-2023Side 13
In close cooperation with the
board we have defined our
design profile as a brand
promise and as an experience
you will get when visiting
Design City Kolding.
Design City Kolding
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12-04-2023
CITY LIFE AS UNUSUAL
Side 14
Changing Innovative Ambitious Visionary
Inspiring
Surprising
ImpressiveVIVIDDynamic
Interesting
OUR BRAND PROMISETO BEFULFILLEDTHROUGH DESIGN THINKING
Design City Kolding
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12-04-2023Side 15
WE HAVE MADE A STRATEGY
FOR OUR TACTICAL ACTIVITIES
ON THE SHORT TERM
AND FOR THE CREATION
OF AN IDENDITY TODAY
Design City Kolding
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Examples on tacticalactivities: BeachVolley, Exhibitions,Events, WorkshopsDesigncamps …
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12-04-2023Side 17
Box House is a temporary
building with a sustainable
profile. It is a very effective
solution in making the area
unique and acts as a
communication - and social
platform- here and now
It is a physical symbol of our
design strategy
Design City Kolding
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12-04-2023Design City KoldingSide 18
Design Lab is a place for public
and private innovation - involving
citizens, companies and institutions
to create new solutions and value
for society. A neutral zone that
inspires creativity and cooperation
across sectors
Design Lab
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12-04-2023Side 19
DesignCity
Kolding
Municipalities
Citizens
Business
Educations
CROSS SECTORCOOPERATION
Design City Kolding
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12-04-2023Side 20
THE GOOD ECOSYSTEM
Design City Kolding
Design Lab
Create an attractive environment
Attract talent and companies
Attract a high quality workforce
Attract more good taxpayers
Create a better and more dynamic city
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DESIGN THINKING …
…IS A TOOL IN THE DEVELOPMENT
– BUT ALSO AN INVESTMENT IN
OUR BRAND AND THE VALUE OF
OUR PROJECT TO CREATE ECONOMIC
AND SOCIAL GROWTH.
[email protected] 21 Design City Kolding