Download - Targeting the Elusive Candidate
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Targeting the Elusive Candidate
Key Findings from Germany‘s comprehensive Jobboard Survey 2008-2012
Crosswater Job Guide + ICR + Profilo
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Germany‘s Jobboards Overview
• More than 1800 jobboards are operating in Germany, numbers are increasing
• Generalist careerboards are competing against niche / specialist jobboards and jobaggregators
• Top-10 jobboards publish 193.000 jobads per month .
• Top-10 jobboards achieve monthly gross sales of101 Mio. Euros
• Media / Publishing companies own most of generalist careerboards (except Monster, Arbeitsagentur)
• Business / social networks (XING, LinkedIn, Experteer, Facebook) are the darlings of HR-Bloggers, but have not yet made a significant impact
• HR-agencies are not playing a major role as compared to the U.K.
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• Indepent survey initiated by Crosswater Job Guide + ICR + Profilo
• Objective: provide greater transparancy• Ongoing to analyse trends over time• Targeted at jobseekers• +20‘000 responses to date• Generalist job boards, niche boards and job
aggregators covered
The Survey
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• Demoscopic data• Education and training• Career related data• Usage of jobboards (frequency, functions)• What is good, needs improvement, is missing?• Cross usage of jobboards• Search quality • Overall satisfaction• 40+ questions, 3-5 minutes time required
Content of the Survey
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Usage mix: How many jobboards are used by jobseekers simultaneously?
92% of jobseekers use up to 6 jobboards
• None of the jobboards have reached a USP• Candidate target groups overlap• Competition between jobboards, niche boards
and job aggregators
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Jobseekers use multiple job boards - Multi-Posting may reach same target candidates
Stepstone
Monster
50% of Stepstone
users search also on Monster
38% of Monster users search
also on Stepstone
Average ‘wasted‘ advertising = 44%
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Recruiter‘s dilemma? Which candidates use which
jobboards?
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The online tool „Jobportal Profiler“
• Helps employer to identify jobboards used by their targeted candidates
• Candidate can be identified by a range of career attributes
• Data analysis is based on jobseekers survey (20.000+ participants)
• Best and worst jobportals are shown by – Average satisfaction score of
candidates– Relevancy (number of survey
respondents)– Specific to the candidate‘s
peer group
• Dynamic iterations inreal-time
• Supports recruiter‘s media planning decision for job ads placement
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Jobportal Profiler: 2-step approach• 1. Set indiviual level of
minimum number of evaluations (relevancy)
• 2. Define the candidate‘s career profile
• => Result chart shows the best and the worst jobportals based on the selected candidate‘s evaluations (=peer-group) as well as the statistical relevancy (number of evaluations)
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Overview of Candidate Profile Selection Criteria
• Age, Gender• Education• University study• Job status• Job title• Occupation group
• Preferred line of industry
• Salary range• Mobility / Relocation
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Mobility / Relocation
• Candidates willing to relocate nationwide for a good job offer are using the following jobportals: (chart) – Stepstone rankes best– Arbeitsagentur rankes
worst
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Science & Research
• Candidates looking for a career in Science & Research prefer Jobvector
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Advertise where you meet your candidates. Smart jobboard selection helps employers to reach the right candidates and ensures better
recruiting results
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Big Data builds Transpareny - Transparancy creates competitive advantage