Download - Talking SMAC !!! How Social, Mobile, Analytics & Cloud Reshaping Your Business & Your Marketing
C.K
.Ku
mar
How Social, Mobile, Analytics & Cloud is Reshaping Your Business & Your Marketing
@SupraMBA #PCATX17
TALKING SMAC !
Keep Talking SMAC !
C.K. Kumar
♦ SMAC - Why is it becoming critical?
♦ Impact to Business Strategy
♦ Impact to Marketing
♦ SMACing Successes
♦ Key Takeaways
Agenda
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C.K. Kumar Source: Blue Hill Research
SMAC – Why Is It Critical?
MOBILESOCIAL
ANALYTICSCLOUD
ProductivityAnywhere
Data DrivenTechnology
Real TimeInteractions
ContextualizingReality
SMAC
Keep Talking SMAC !
C.K. Kumar Source: Blue Hill Research
SMAC – Why Is It Critical?
CLOUD
ANALYTICS
MOBILE
SOCIAL
CLOUDANALYTICS
MOBILE
SOCIAL
IDEAL REALITY
Keep Talking SMAC !
C.K. Kumar
DATA GRAVITYOrigination of Data
Location of Data
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C.K. Kumar
Post-Digital Enterprise: Key Challenges
♦ Digitized Commoditization
♦ Customer Engagement
♦ Pricing Optimization
♦ Shrinking Product Lifecycle
♦ Boosting Productivity
♦ Emerging Omni-Channel
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C.K. Kumar
SMAC – SUCCESS CRITERIA
♦ Marginal Cost
♦ Access to Knowledge
♦ Datafication
♦ Interface Friction
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C.K. Kumar
SMAC – BUSINESS STRATEGY
♦ Everything is Accelerated, Accessible & Always ON
♦ Flexible Business Model
♦ Transaction Interaction
♦ Competition Collaboration
♦ Frenemies with Benefits
♦ Empowerment – Customers, Employees, Partners, Owners
♦ Connected Workforce, Agile Employees
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C.K. Kumar
SMAC – MARKETING STRATEGY
♦ Mobilize to Mobilize
♦ Accelerated Lead Generation
♦ Multiple sources, quicker responses
♦ Customized Customer Interactions
♦ 1:1 Data-driven Personalization♦ Online Communities
♦ Off-Line Online
♦ Synchronization♦ Integrated UX
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C.K. Kumar
Consumer Bank Case Study
Source: McKinsey
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C.K. Kumar
SMAC – Key Takeaways
♦ More changes in next 3 years than past 50 years*
♦ SMAC is an approach, NOT the solution
♦ SMAC is everywhere BUT distributed unevenly
♦ Growth rates are logarithmic, NOT arithmetic
♦ Seek opportunities at the Interfaces
* KPMG – 2016 Global CEO Outlook
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C.K. Kumar
Thank You