TALKING INSPIRATION

“Television has a huge amount to learn from

advertising.” Bazalgette set out to ‘steal the

clothes of the ad industry’ at Endemol, structuring its creative

department along agency lines and making himself the first creative

director in British TV.

Sir Peter Bazalgette on what TV and Advertising have learned from each other

www.campaignlive.co.uk/go/talking_inspiration

TALKING INSPIRATION

“Advertising’s content ambition is limited by

its 30 second mindset.” Bazalgette claims that although advertising and TV are moving

closer, adland still lacks the capacity to create

credible long-form content.

Sir Peter Bazalgette on the blurringof TV and Advertising

www.campaignlive.co.uk/go/talking_inspiration

TALKING INSPIRATION

Bazalgette claims agencies understand

the ad revenue potential of interactive

TV better than broadcasters. Data

collected from second screen usage could have

‘immense financial significance’ for broadcasters.

www.campaignlive.co.uk/go/talking_inspiration

www.kitcattnohrdigitas.comTALKING INSPIRATION

Bazalgette hits back at critics of Arts Council appointment. “‘I think you can make and enjoy popular TV and still be an enthusiast for the arts. I don’t think there is any clash.”

www.campaignlive.co.uk/go/talking_inspiration

TALKING INSPIRATION

“Britain is enjoying an arts renaissance.”

Despite ‘serious problems and

arguments surrounding funding of the arts in

Britain’ Bazalgette feels that Britain has an

extraordinarily vibrant arts scene.

www.campaignlive.co.uk/go/talking_inspiration